Brand activation refers to the process of bringing a brand to life and engaging with consumers in a meaningful way. It can involve a variety of tactics, such as experiential marketing, social media campaigns, and promotional events. Brand activation aims to create a strong emotional connection between consumers and a brand, ultimately driving sales and brand loyalty.
Spin to Win Prize Wheels
Whether you are looking for a Spin to Win prize wheel, a free-standing chocolate wheel or a tabletop promotional wheel, you’ll find all these promo wheels right here at Displays 2 Go, and although it feels like they’ve been around forever, they’re still very popular and a big hit with customers.
Immersive experiences are the future of branded experiences and brand events
Once upon a time, brand experience meant little more than handing out some branded lollies, using models dressed up in branded tees, or talking to customers about the brand by telling a quick story.
How to get the best results from backlit displays.
Using backlit displays – that is, a display with lighting behind the graphics – is one of the most powerful ways to add style and attention-grabbing appeal to your displays. It’s now cheaper than ever to produce high-quality, cost-effective backlit displays with powerful graphics to go with them.
Expert Help When You Need It.
Exhibiting at a show takes a lot of planning, organisation and time. But even the best laid plans can go wrong.
Colour is something we often take for granted. Whether it be the colour of the sky, the greeness of the grass, or the way colours react with each other, we all see colour in different ways. However, our eyes can be extremely sensitive to subtle variations in colour.
ROI VS ROO: Which Should You Measure?
Marketers have been throwing around the words return on investment (ROI) for centuries as a yardstick of effectiveness for every post-event report. It’s been a common term for so long that it’s often an assumed goal for almost any business project or activity.
Global trends to watch out for in 2018
The events and exhibition industry is a rapidly growing and competitive market. Every year we see new technology being developed and new display solutions being created, all designed to appeal to attendees.
Follow up on leads – it’s worth it!
Data capture and following up on leads from an exhibition or trade show has never been easier. No longer do you need reams of paper to collect names, phone numbers and email addresses as it’s all captured on a tablet and sent straight to your database, ready for you or your sales team to follow up on.
We have all seen them in Sydney, you have probably all be in one of them, and you may even have eaten at one of them – pop-up shops and kiosks are ‘popping’ up all over the place, and research indicates that consumers love them!