Product sampling is an important part of the marketing mix for many brands that allows potential customers to experience a product before buying it. It’s an effective way for businesses to get their products in front of the right people and ultimately increase sales. But product sampling isn’t just about giving away free products; it can also help build brand loyalty, gain user feedback, and give your company valuable data. Let’s dive into what product sampling is and how it can benefit your business.
10 Tips for Better Retail Store Displays
Discover more about retail display with our top 10 tips on delivering better retail display and merchandising
Spin to Win Prize Wheels
Whether you are looking for a Spin to Win prize wheel, a free-standing chocolate wheel or a tabletop promotional wheel, you’ll find all these promo wheels right here at Displays 2 Go, and although it feels like they’ve been around forever, they’re still very popular and a big hit with customers.
How to get the best results from backlit displays.
Using backlit displays – that is, a display with lighting behind the graphics – is one of the most powerful ways to add style and attention-grabbing appeal to your displays. It’s now cheaper than ever to produce high-quality, cost-effective backlit displays with powerful graphics to go with them.
Global Trends in Retail
There’s probably no other industry that is going through as much evolution right now as retail; whether it’s in the mall or on the street, retail is definitely under pressure . Customers are demanding more and more in terms of store layout, payment options in store, customer engagement and staff knowledge.
Two Million Free Samples Given Away
Sampling is still a massive component in the marketing mix, and there is often no better way to get a new product to market than by giving away samples. But how do you get noticed? How do you make some noise in an already crowded marketplace?a
When thinking of free samples we inevitably think about food and drink, because the food and beverage industries have made sampling an integral part of their marketing strategy for years. Despite how quickly our world is changing, and the technology that goes with it, the tradition of sampling still lives on albeit in a more non-traditional way.
Is there room for another grocery discounter?
With Aldi and Lidl opening stores across Australia and giving the traditional grocery stores a run for their money, is there really any room for a third grocery discounter?
We have all seen them in Sydney, you have probably all be in one of them, and you may even have eaten at one of them – pop-up shops and kiosks are ‘popping’ up all over the place, and research indicates that consumers love them!
Food sampling and tasting – what factors make the difference?
When it comes to your sampling activity, what are the things you need to get right? It’s a question you need to ask yourself when you are deciding on the details of your sampling campaign, and there are a few factors to take into consideration. Here some tips for your next campaign…