Hints and Tips

Supermarket sampling is a fantastic way to gain product trial and sales, because it happens right at the point of purchase. 

Pop up banners, sometimes referred to as pull up banners or banner stands, are simple cost effective display solutions.

The Good Food and Wine show is fast approaching the shores of Australia, with shows across the country starting in Melbourne next month. It’s always a well attended show with lots of brands showcasing their products.

It’s true to say that Australia is definitely not at the forefront of exhibition displays when we look at the rest of the world. But as long as we recognise this, we can certainly use it to our advantage.

It’s true to say that Australia is definitely not at the forefront of exhibition displays when we look at the rest of the world. But as long as we recognise this, we can certainly use it to our advantage.

One of the major factors in any purchasing decision is price. We all know that everyone likes to think that they got a bargain. So, in any promotion, pricing is an important part. Firstly, you need to decide what the perceived value of the item is and then what consumers will be willing to pay for it.

We’ve been creating exhibition stands for clients for over 15 years and in that time we’ve seen some sights! Here’s five things we suggest you never do at your next exhibition.

It still comes as a surprise to us that many people have not heard of experiential marketing.

Many get it confused with event marketing, which is understandable given experiential campaigns do tend to be event-centric and both share the same face-to-face elements. 

We’ve been building exhibition stands for many years and we work with marketing managers and business owners who understand the importance of their brand, and delivering a consistent brand experience at every touchpoint.

Whether you are planning a stand for an exhibition, a retail pop-up space or an experiential marketing campaign, it’s imperative you consider all aspects of the build. People tend to focus on the stand itself, which is understandable, but the flooring is often something that gets overlooked by inexperienced operators.