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All you need to know about Promotional Flags.

What's the life expectancy of a promo flag?

The length of time a flag will last is mostly affected by (a) the hours of flying each day, and (b) the conditions in which the flag sits. Australian conditions are typically more challenging that other locations due to the combination of extensive sunshine and frequently strong winds.

Since most flags are not on display 24/7 it allows them to last longer than if they are in the weather constantly. It is generally best to keep them in top condition by changing them periodically. Flags are a comparatively inexpensive and highly visible means to advertise your company.

Flags that are flown constantly can be expected to last between 6 & 9 months, however, if looked after they have been known to last up to two years. They have also lasted less than 3 months on occasions, having been damaged by severe conditions, or by hitting against a roof or wall during flying. Beaches in some parts of Australia can be one of the most challenging conditions for flags due to the stiff breezes that occur regularly.

Event flags such as the Teardrop & Blade 2 Go are generally only used periodically and can therefore be expected to have a far longer life than constantly flown flags – if maintained correctly!

Dealing with wind and rain

Remember that if it is windy at ground level it is much worse at the top of a tall flagpole. Heavy rain will increase the weight of the flag which can increase the rate of wear, especially in high winds.

Flag Maintenance

Dye Stability

We use the dye-sublimation print process for our flags which means the dyes are “baked” into the flag’s fabric and the ink is colour-fast. This is a detail worth checking when choosing a flag.

The dyes used in our manufacturing process are all tested for UV stability however things such as pollution, salt and direct sunlight can have adverse effects on colour vibrancy over time.


Damage to flags is often caused by objects that the flag beats against in the wind or by old style wooden flag poles which do not have a smooth finish. To reduce the risk of damage, ensure that the halyard is taut at all times, and that there is no risk of the flag snagging.

Washing and Repair

Flags can be washed in a normal household washing machine set on a cold wash with normal mild detergents. Do not soak, dry clean or tumble dry and avoid the use of soda or bleaching alkali. Hang the flag or graphic to dry immediately after the wash - do not leave it rolled up. If necessary you can use a cool or warm iron to remove any creases.

If the flag starts fraying it can sometimes be trimmed back and re-hemmed.

We see the destructive power of weather, the sun, dirt and chemical pollution all around us - some locations more than others. And even if your flag is brought down and stored indoors every night, exposure to the elements will, over time, affect the condition and lifespan of your flag.

Suggested Maintenance Cycle

For a modest amount, you can ensure that your flags are kept in peak condition to do the job in hand!

The flag can have minor repairs easily completed by a competent seamstress.


Have two flags. When the one being displayed begins to have minor problems, replace it while it is being cleaned and/or repaired.

Remove and Replace

Have a replacement on hand, so that when your flag has reached such a condition that it is no longer fit for display, it can be retired.

For portrait flags ensure that the eyelets positioned down the hoist side of the flag are secured loosely to the flagpole (either with flag restraining loops or cable ties) this will ensure that the flag flies correctly without undue strain on flag or pole.

Other Considerations

Flag material; a flag suitable for extremely heavy winds and/or one that will be flown daily will be more expensive than a flag of similar size that would be fine for casual and infrequent display in a moderate climate zone. Our experienced staff can advise you on the correct replacement for your needs.