The ICC Sydney has been open to the public for nearly a year now and it has already seen great success. This leading exhibition, convention and entertainment venue is delivering some very positive business outcomes and is fast becoming one of the world’s most desirable event destinations.
Keeping up with Exhibition Technology
Keeping up with technology can be hard – whether it’s the latest phone, a new app or our new interactive screens. But one thing is for sure we all need to keep informed of what is happening to stay on top of our game!
The difference between industrial and domestic LCD display screens
So you need to buy a new screen for your business, but is there really that much difference between a consumer screen and a commercial one – apart from the price?
Acrylic Display Cubes
Maybe it’s something that we take for granted or maybe we just don’t notice them, but acrylic display cubes are everywhere! The next time you’re out shopping take a look in shop windows, keep your eyes open at exhibition stands or in museums, all places where you can find these cubes, and notice how they are used to great effect to showcase products at their very best.
Exhibition stands from around the world
In our industry we know the importance of standing out from the crowd. But it’s all too easy to blend in when it comes to large exhibition halls like the ICC Sydney. So how do you stand out amongst hundreds of different exhibitors, and how do you cut through all the traffic?
Knowing the Differences in Touchscreen Technology
We all expect to have information at our fingertips these days, whether it’s on our mobile phones, our tablets or computers. Touch screens are all around us and they are becoming extremely commonplace.
Two Million Free Samples Given Away
Sampling is still a massive component in the marketing mix, and there is often no better way to get a new product to market than by giving away samples. But how do you get noticed? How do you make some noise in an already crowded marketplace?a
Evolution of the Exhibition Industry
The exhibition industry is changing, and so are the products we use. There’s no need to organise a truck to collect your stand and then have three people ready to erect it – today’s products are much more portable and lightweight.
Sampling techniques
When thinking of free samples we inevitably think about food and drink, because the food and beverage industries have made sampling an integral part of their marketing strategy for years. Despite how quickly our world is changing, and the technology that goes with it, the tradition of sampling still lives on albeit in a more non-traditional way.
Is there room for another grocery discounter?
With Aldi and Lidl opening stores across Australia and giving the traditional grocery stores a run for their money, is there really any room for a third grocery discounter?