Whether you are planning a stand for an exhibition, a retail pop-up space or an experiential marketing campaign, it’s imperative you consider all aspects of the build. People tend to focus on the stand itself, which is understandable, but the flooring is often something that gets overlooked by inexperienced operators.
Pop-Up Shops
We have all seen them in Sydney, you have probably all be in one of them, and you may even have eaten at one of them – pop-up shops and kiosks are ‘popping’ up all over the place, and research indicates that consumers love them!
Has the ICC been a success?
It took 3 years to build, over 15,000 tonnes of steel and enough concrete to fill 40 Olympic-sized swimming pools.
Sampling techniques
When thinking of free samples we inevitably think about food and drink, because the food and beverage industries have made sampling an integral part of their marketing strategy for years. Despite how quickly our world is changing, and the technology that goes with it, the tradition of sampling still lives on albeit in a more non-traditional way.
Evolution of the Exhibition Industry
The exhibition industry is changing, and so are the products we use. There’s no need to organise a truck to collect your stand and then have three people ready to erect it – today’s products are much more portable and lightweight.
Two Million Free Samples Given Away
Sampling is still a massive component in the marketing mix, and there is often no better way to get a new product to market than by giving away samples. But how do you get noticed? How do you make some noise in an already crowded marketplace?
ICC Sydney proves its worth
The ICC Sydney has been open to the public for nearly a year now and it has already seen great success. This leading exhibition, convention and entertainment venue is delivering some very positive business outcomes and is fast becoming one of the world’s most desirable event destinations. The 50th anniversary of the Sydney International Boat Show was recently hosted over five days and took over the facilities offered by the ICC. It fully activated all 32,600sqm of exhibition space, along with the 5,000sqm event deck and Cockle Bay wharf, which housed 900 boats.
Keeping up with Exhibition Technology
Keeping up with technology can be hard – whether it’s the latest phone, a new app or our new interactive screens. But one thing is for sure we all need to keep informed of what is happening to stay on top of our game!
Of course Displays 2 Go is well placed to see what’s happening at a local level, but what about trends in other countries?
ITR Events has spent the past two years collecting a sizeable amount of data. They visited more than 136 exhibitions, analysed more than 12,376 stands in the UK, and have come up with some interesting facts.
Supplying the Right Logo File for Printing?
Most companies will have a logo – a logo that customers can instantly recognise. A logo design can be made up of different elements; whether it’s the colour, the font or an image, this is what depicts your brand.
SCentre Rules for Bannerstands
If you have ever run a marketing or sampling campaign in any of the SCentre’s (formerly Westfield) then you will be aware that there are certain rules that you must adhere to. This is standard, and something as marketeers we accept and understand.