It’s official, the cheapest place to shop between Coles and Woolies is Coles, by as much as $400 a year – which is quite a bit in grocery terms.
Product Display & Merchandising
How to get the best results from backlit displays.
Using backlit displays – that is, a display with lighting behind the graphics – is one of the most powerful ways to add style and attention-grabbing appeal to your displays. It’s now cheaper than ever to produce high-quality, cost-effective backlit displays with powerful graphics to go with them.
Stepping into the light
When marketing a product, 93% of consumers place visual appearance as one of the most important factors when shopping*. With this in mind, it is crucial that whatever you’re trying to sell or present is well lit and attracts attention.
Fifty Shades of Grey – SuperSexy
It’s hot, it’s steamy and it’s like nothing you have seen before!
In short, it’s truly massive.
Will Australia follow the UK in the grocery price war?
The price wars in the UK have been ongoing for the past few years and market dynamics have changed the way supermarkets run.
How do you define good food?
The Good Food and Wine show is fast approaching the shores of Australia, with shows across the country starting in Melbourne next month. It’s always a well attended show with lots of brands showcasing their products.
Does traditional signage still work?
In our fast-paced digital world, it would be easy to think that more traditional signs are a waste of time and question whether they still attract customers’ attention.
We have all seen them in Sydney, you have probably all be in one of them, and you may even have eaten at one of them – pop-up shops and kiosks are ‘popping’ up all over the place, and research indicates that consumers love them!
Click-Stand – the new mobile sampling unit
Want a new mobile sampling solution for your next in-store campaign? Ever wished you could move your sampling table around the supermarket targeting people that are your prime audience?
Pack like a Pro?
Whether you’re going on a business trip or a taking a holiday in the sun, one thing is for certain: you will need to pack.