Sampling and Demonstrating

Supermarket sampling is a fantastic way to gain product trial and sales, because it happens right at the point of purchase. 

Brand ambassadors have primarily been used for in-store sampling to increase brand awareness and drive sales but are they still important and has their role changed?

Over the last few months we’ve seen a huge spike in office sampling campaigns. Marketers have recognized this segment as a huge, untapped opportunity, with large numbers of professional people gathered in one place.

When thinking of free samples we inevitably think about food and drink, because the food and beverage industries have made sampling an integral part of their marketing strategy for years. Despite how quickly our world is changing, and the technology that goes with it, the tradition of sampling still lives on albeit in a more non-traditional way.

Want a new mobile sampling solution for your next in-store campaign?  Ever wished you could move your sampling table around the supermarket targeting people that are your prime audience?  

Portable sales tables, demonstration tables, sampling tables – so many names but are they all the same? 

Mobile sampling units take your brand direct to your consumer. Don’t wait for them to come to you, brief your sampling staff and let them target the perfect customer. It’s a great way to get your product straight into the hands of consumers who are out and about.

Demonstration tables, portable counters, promotion stands; they all refer to the same product. Whatever terminology you use, Displays 2 Go will certainly have one that’s right for your next activation. 

There is pretty much nothing Australia cannot grow or produce. Less than 10% of our retail food is imported, and two thirds of our land is given over to farming. So it’s no wonder that visiting the spectacular city food markets on the weekend has become a social event for many families and foodies.

When it comes to your sampling activity, what are the things you need to get right?  It’s a question you need to ask yourself when you are deciding on the details of your sampling campaign, and there are a few factors to take into consideration. Here some tips for your next campaign…