We have all seen them in Sydney, you have probably all be in one of them, and you may even have eaten at one of them – pop-up shops and kiosks are ‘popping’ up all over the place, and research indicates that consumers love them!
Experiential
Experiential Marketing
It still comes as a surprise to us that many people have not heard of experiential marketing.
Many get it confused with event marketing, which is understandable given experiential campaigns do tend to be event-centric and both share the same face-to-face elements.
Wall Graphics for Exhibition Display Walls
We all know that first impressions count, and never more so than in a crowded exhibition hall. So how can you make sure that you stand out and that your booth makes an impact?
Office sampling
Over the last few months we’ve seen a huge spike in office sampling campaigns. Marketers have recognized this segment as a huge, untapped opportunity, with large numbers of professional people gathered in one place.
Predictions for 2016
As we start our year in 2016 we can be sure of one thing – change! What was new and exciting to our customers last year might not have so much impact this year.
Experiential predicted to rise.
More and more marketers are realising the importance of sponsorships and brand engagement in leveraging an emotional connection with their brand.
The Impact of Fabric in delivering better Displays
It’s true to say that Australia is definitely not at the forefront of exhibition displays when we look at the rest of the world. But as long as we recognise this, we can certainly use it to our advantage.
Hot Facts – Superwalls
We all know that SuperWalls are an ideal backdrop stand to use at exhibitions, trade shows and other display scenarios where creating a professional display is a must. But did you know these interesting facts about Displays 2 Go’s SuperWall System?
Brand Ambassadors or Sales Generators?
Brand ambassadors have primarily been used for in-store sampling to increase brand awareness and drive sales but are they still important and has their role changed?
How do you define good food?
The Good Food and Wine show is fast approaching the shores of Australia, with shows across the country starting in Melbourne next month. It’s always a well attended show with lots of brands showcasing their products.