A good design brief helps develop trust and understanding between the client and graphic designer – and serves as an essential point of reference for both parties. Above all, the brief ensures that important design issues are considered and questioned before the designer starts work.
How to write a creative brief.
Much like the recipe for any good dish, a great creative brief relies on a number of key ingredients plus a few added extras to spice it up. Don’t be afraid to play around, but always be sure to remain clear, focused and include lots of detail.
Can we make the exhibition industry sexy?
For hundreds of years businesses have been creating and attending exhibitions because they are one of the best ways to showcase products to consumers or the trades.
Expert Help When You Need It.
Exhibiting at a show takes a lot of planning, organisation and time. But even the best laid plans can go wrong.
colour matching
Colour is something we often take for granted. Whether it be the colour of the sky, the greeness of the grass, or the way colours react with each other, we all see colour in different ways. However, our eyes can be extremely sensitive to subtle variations in colour.
Getting to your event on time
There is nothing worse than being late, especially when it’s to an appointment, event or exhibition. And there is nothing more annoying than being late when it’s not your fault! We all know that delays happen but when you book a flight between two of our biggest cities you expect (and rely) on them to be on time.
How Virtual Reality (VR) Affects The Way We Do Trade Shows and Exhibitions
As a business exhibiting at trade shows or exhibitions, one of your key objectives is invariably to stand out and capture the attention of potential customers. However, this is becoming harder and harder to do, particularly within highly competitive industries.
What’s trending right now..?
A trend is a general direction in which something is developing or changing. It is something that people are attracted to, they resonate with and are drawn to because they find it attractive or useful.
5 Reasons to Choose an Inflatable Display.
Inflatable displays are becoming a more common sight at trade shows, sporting events and road shows. Event organisers love all their benefits, but most of all they love the convenience. Inflatable display materials make life easier!
ROI VS ROO: Which Should You Measure?
Marketers have been throwing around the words return on investment (ROI) for centuries as a yardstick of effectiveness for every post-event report. It’s been a common term for so long that it’s often an assumed goal for almost any business project or activity.