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For all the developments within the exhibition arena over the last twenty years, the essence of what makes a good exhibition stand has not really changed.  They are still all about creating a presence,  promoting your brand and showcasing your products.

We all know that first impressions count, and never more so than in a crowded exhibition hall. So how can you make sure that you stand out and that your booth makes an impact?

The construction of the new International Convention Centre Sydney (ICC) at Darling Harbour is well under way and is expected to open its doors to the public in December.

Over the last few months we’ve seen a huge spike in office sampling campaigns. Marketers have recognized this segment as a huge, untapped opportunity, with large numbers of professional people gathered in one place.

As we start our year in 2016 we can be sure of one thing – change! What was new and exciting  to our customers last year might not have so much impact this year. 

Over the past year, Aldi has certainly been hitting the headlines in the Australian supermarket wars. In the latest study by UK-based research company YouGov, the results indicate that Aldi is one of the most talked about brands in Australia and is up there with top brands such as Google, YouTube and Apple.

In our fast-paced digital world, it would be easy to think that more traditional signs are a waste of time and question whether they still attract customers’ attention.

It’s official, the cheapest place to shop between Coles and Woolies is Coles, by as much as $400 a year – which is quite a bit in grocery terms.

Over the past few years Woolworths has been under the hammer to get their supermarket offering right, to reduce consumer prices and improve customer service.

In today’s age, many businesses are having their budgets tightened but are still expected to promote their products with regular campaigns and collateral. If this sounds like a dilemma you are faced with, this article may help you.