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The events and exhibition industry is a rapidly growing and competitive market. Every year we see new technology being developed and new display solutions being created, all designed to appeal to attendees.

There’s probably no other industry that is going through as much evolution right now as retail; whether it’s in the mall or on the street, retail is definitely under pressure . Customers are demanding more and more in terms of store layout, payment options in store, customer engagement and staff knowledge.

Events offer a great opportunity to promote products or brands to a large crowd. There’s a tremendous amount of effort that goes along with organising an exhibition or event but, with its temporary nature, some may ask the question: what happens after the event is completed?

The ICC Sydney has been open to the public for nearly a year now and it has already seen great success. This leading exhibition, convention and entertainment venue is delivering some very positive business outcomes and is fast becoming one of the world’s most desirable event destinations.

Keeping up with technology can be hard – whether it’s the latest phone, a new app or our new interactive screens. But one thing is for sure we all need to keep informed of what is happening to stay on top of our game!

So you need to buy a new screen for your business, but is there really that much difference between a consumer screen and a commercial one – apart from the price?

Maybe it’s something that we take for granted or maybe we just don’t notice them, but acrylic display cubes are everywhere! The next time you’re out shopping take a look in shop windows, keep your eyes open at exhibition stands or in museums, all places where you can find these cubes, and notice how they are used to great effect to showcase products at their very best.

In our industry we know the importance of standing out from the crowd. But it’s all too easy to blend in when it comes to large exhibition halls like the ICC Sydney. So how do you stand out amongst hundreds of different exhibitors, and how do you cut through all the traffic?

We all expect to have information at our fingertips these days, whether it’s on our mobile phones, our tablets or computers. Touch screens are all around us and they are becoming extremely commonplace.

Sampling is still a massive component in the marketing mix, and there is often no better way to get a new product to market than by giving away samples. But how do you get noticed? How do you make some noise in an already crowded marketplace?a