Hints and Tips

Keeping up with technology can be hard – whether it’s the latest phone, a new app or our new interactive screens. But one thing is for sure we all need to keep informed of what is happening to stay on top of our game!

So you need to buy a new screen for your business, but is there really that much difference between a consumer screen and a commercial one – apart from the price?

We all expect to have information at our fingertips these days, whether it’s on our mobile phones, our tablets or computers. Touch screens are all around us and they are becoming extremely commonplace.

When thinking of free samples we inevitably think about food and drink, because the food and beverage industries have made sampling an integral part of their marketing strategy for years. Despite how quickly our world is changing, and the technology that goes with it, the tradition of sampling still lives on albeit in a more non-traditional way.

With Aldi and Lidl opening stores across Australia and giving the traditional grocery stores a run for their money, is there really any room for a third grocery discounter?

Data capture and following up on leads from an exhibition or trade show has never been easier. No longer do you need reams of paper to collect names, phone numbers and email addresses as it’s all captured on a tablet and sent straight to your database, ready for you or your sales team to follow up on.

Whether you are planning a stand for an exhibition, a retail pop-up space or an experiential marketing campaign, it’s imperative you consider all aspects of the build. People tend to focus on the stand itself, which is understandable, but the flooring is often something that gets overlooked by inexperienced operators.

Most companies will have a logo  – a logo that customers can instantly recognise. A logo design can be made up of different elements; whether it’s the colour, the font or an image, this is what depicts your brand.

Every day our clients send us artwork to be printed.  These files come in all styles and sizes, but unfortunately not all files arrive print-ready!

We’ve been building exhibition stands for many years and we work with marketing managers and business owners who understand the importance of their brand, and delivering a consistent brand experience at every touchpoint.