Hints and Tips

Exhibiting at a show takes a lot of planning, organisation and time. But even the best laid plans can go wrong.

Colour is something we often take for granted. Whether it be the colour of the sky, the greeness of the grass, or the way colours react with each other, we all see colour in different ways. However, our eyes can be extremely sensitive to subtle variations in colour. 

There is nothing worse than being late, especially when it’s to an appointment, event or exhibition. And there is nothing more annoying than being late when it’s not your fault! We all know that delays happen but when you book a flight between two of our biggest cities you expect (and rely) on them to be on time.

As a business exhibiting at trade shows or exhibitions, one of your key objectives is invariably to stand out and capture the attention of potential customers. However, this is becoming harder and harder to do, particularly within highly competitive industries.

A trend is a general direction in which something is developing or changing. It is something that people are attracted to, they resonate with and are drawn to because they find it attractive or useful.

Inflatable displays are becoming a more common sight at trade shows, sporting events and road shows. Event organisers love all their benefits, but most of all they love the convenience. Inflatable display materials make life easier!

Marketers have been throwing around the words return on investment (ROI) for centuries as a yardstick of effectiveness for every post-event report. It’s been a common term for so long that it’s often an assumed goal for almost any business project or activity.

The events and exhibition industry is a rapidly growing and competitive market. Every year we see new technology being developed and new display solutions being created, all designed to appeal to attendees.

There’s probably no other industry that is going through as much evolution right now as retail; whether it’s in the mall or on the street, retail is definitely under pressure . Customers are demanding more and more in terms of store layout, payment options in store, customer engagement and staff knowledge.

Events offer a great opportunity to promote products or brands to a large crowd. There’s a tremendous amount of effort that goes along with organising an exhibition or event but, with its temporary nature, some may ask the question: what happens after the event is completed?