Hints and Tips

We’ve been creating exhibition stands for clients for over 15 years and in that time we’ve seen some sights! Here’s five things we suggest you never do at your next exhibition.

It still comes as a surprise to us that many people have not heard of experiential marketing.

Many get it confused with event marketing, which is understandable given experiential campaigns do tend to be event-centric and both share the same face-to-face elements. 

One of the major factors in any purchasing decision is price. We all know that everyone likes to think that they got a bargain. So, in any promotion, pricing is an important part. Firstly, you need to decide what the perceived value of the item is and then what consumers will be willing to pay for it.

Sometimes looks can be deceiving, and it’s only when you are actually up close and personal  that you realise the thing you think you are looking at is in fact something completely different. 

It’s clear that visual impact is still one of the most powerful ways to attract attention. Regardless of whether it’s a moving image on a device or whether it’s a graphic on a stand, we are all attracted to things that look good.

There are many names for these types of displays. Some people call them banners, banner stands, pop up banners and even pull up banner stands.  They are all basically the same thing and they all do an important job – grab attention, and quickly get your message across in an impactful way.

It seems that everything we do these days involves some sort of digital device – whether it’s shopping, looking for a new house, chatting with our friends and even going out for a meal. The use of digital media is growing and it’s easy to see why.

For all the developments within the exhibition arena over the last twenty years, the essence of what makes a good exhibition stand has not really changed.  They are still all about creating a presence,  promoting your brand and showcasing your products.

In today’s age, many businesses are having their budgets tightened but are still expected to promote their products with regular campaigns and collateral. If this sounds like a dilemma you are faced with, this article may help you.

It’s true to say that Australia is definitely not at the forefront of exhibition displays when we look at the rest of the world. But as long as we recognise this, we can certainly use it to our advantage.