Events

Events offer a great opportunity to promote products or brands to a large crowd. There’s a tremendous amount of effort that goes along with organising an exhibition or event but, with its temporary nature, some may ask the question: what happens after the event is completed?

The ICC Sydney has been open to the public for nearly a year now and it has already seen great success. This leading exhibition, convention and entertainment venue is delivering some very positive business outcomes and is fast becoming one of the world’s most desirable event destinations. The 50th anniversary of the Sydney International Boat Show was recently hosted over five days and took over the facilities offered by the ICC. It fully activated all 32,600sqm of exhibition space, along with the 5,000sqm event deck and Cockle Bay wharf, which housed 900 boats.

Maybe it’s something that we take for granted or maybe we just don’t notice them, but acrylic display cubes are everywhere! The next time you’re out shopping take a look in shop windows, keep your eyes open at exhibition stands or in museums, all places where you can find these cubes, and notice how they are used to great effect to showcase products at their very best.

The exhibition industry is changing, and so are the products we use. There’s no need to organise a truck to collect your stand and then have three people ready to erect it – today’s products are much more portable and lightweight. 

It took 3 years to build, over 15,000 tonnes of steel and enough concrete to fill 40 Olympic-sized swimming pools.

Whether you are planning a stand for an exhibition, a retail pop-up space or an experiential marketing campaign, it’s imperative you consider all aspects of the build. People tend to focus on the stand itself, which is understandable, but the flooring is often something that gets overlooked by inexperienced operators.

We all know that first impressions count, and never more so than in a crowded exhibition hall. So how can you make sure that you stand out and that your booth makes an impact?

The construction of the new International Convention Centre Sydney (ICC) at Darling Harbour is well under way and is expected to open its doors to the public in December.

As we start our year in 2016 we can be sure of one thing – change! What was new and exciting  to our customers last year might not have so much impact this year. 

Over the past year, Aldi has certainly been hitting the headlines in the Australian supermarket wars. In the latest study by UK-based research company YouGov, the results indicate that Aldi is one of the most talked about brands in Australia and is up there with top brands such as Google, YouTube and Apple.