Over the past few years Woolworths has been under the hammer to get their supermarket offering right, to reduce consumer prices and improve customer service. The new management team have big plans and the marketing messages all sing a good tune, but is it all too late for Woolworths?
In Store
How to get Woolworths back on track
Having worked in the grocery retail industry for a number of years, I’ve seen plenty of change and plenty of things stay just the same.
Will discounters like Aldi rule in Oz?
Over the past few years discounters like Aldi have had a major impact on the Australian grocery retail sector. The latest survey by UBS/AFGC estimated that Woolworths and Coles collectively lost more than $500m in sales to Aldi in the last financial year.
Will Australia follow the UK in the grocery price war?
The price wars in the UK have been ongoing for the past few years and market dynamics have changed the way supermarkets run.
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New Product Launch
There are many ways to launch a new product into the marketplace and businesses do it every day, but only a small proportion are successful. What steps can you take to increase your chances of success and make a greater impact in the marketplace?