Aldi Ranked third in Australia for brand awareness
Over the past year, Aldi has certainly been hitting the headlines in the Australian supermarket wars. In the latest study by UK-based research company YouGov, the results indicate that Aldi is one of the most talked about brands in Australia and is up there with top brands such as Google, YouTube and Apple.
The studies rankings are from Q4 2015 and included over 250 brands. They asked respondents: “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
Scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive.
As expected the top 10 list is dominated by digital heavyweights, but Aldi came in third on the list: the highest non-digital brand featured, ahead of supermarket giant Coles who came in fifth. No surprise that the major rival Woolworths didn’t make the list following a year of forgettable ad campaigns and consumer disappointment.
So if anyone was thinking that Aldi was not here to stay, think again. Aldi has made a massive impact on consumers and looks like it is becoming a household name whether you shop there or not.