The Importance of Signage for your Business
Nowadays, in such a competitive environment, successful, growing businesses need to think of a diverse number of marketing strategies in order to stand out from the crowd.
Connecting your brand with consumers relies on more factors than ever before – and it’s about showing more than just your logo and products. Effective advertising gets to the very heart of your enterprise, visually relaying the exact message you want the world to see through websites, print advertising, social media – and your signage.
In a modern age where digital media is everything, signage can often get overlooked when advertising for businesses. However, traditional forms of signage can be as important and have as much impact as your website in terms of attracting new customers and building brand awareness. A survey by FedEx found that 76% of consumers entered a store or business they had never visited before based simply on its signs.
Here’s how using a range of signage can help your business.
Signs are an essential component of an overall marketing strategy. They draw attention to promotions and information about brands or products and can work as a silent salesperson for your business. Building brand awareness, new customer acquisition and repeated business are just some of the benefits to having quality signage as an advertising tool. Creative signage can be used to build a unique brand story, allowing consumers the chance to make a connection with your business before they even set foot in your store.
Sure, this depends on your location and whether your signage is indoor or outdoor, but signs advertise your business 24/7, 365 days a year. This provides a prominent, low-cost, low-effort advertising strategy no matter the time or day. Special thought should be given to how your signage looks after the sun goes down. Just because the office doors are closed, doesn’t mean you can’t utilise this time to effectively keep your brand front-of-mind with illuminated signs.
There are a variety of sign types to give versatility in different locations. Outdoor signage such as footpath signs, flags and building signs can impact how a physical store performs and help draw attention to the locations of your business as well as differentiating it from surrounding businesses. Indoor signage and effective POS signs can help locate items within a store, advertise promotions, and lead to impulse purchases and increased sales or contact with consumers. Signs can be incredibly effective for off-premise use too. Whether you are running a campaign in a mall or promoting your business at an exhibition, a variety of different options of signage such as branded walls and lit-up brandframes can help increase brand awareness.
You can even mix the latest digital technology with your signage to create even more wow-factor in-store or at your promotional event.
Signs are one of the most cost-effective marketing strategies because once you have truly great signage, it’s all yours! Although they may require a significant initial investment, once the signs are installed they require little to no upkeep and could potentially advertise your business to thousands of consumers on a daily basis.
Signs do so much more than just inform – consumers will make judgements based on the visual appeal and quality of the signage. It’s important to work with talented designers to create the right look for your brand. Ensure your signs – no matter the size, shape or type – are creative and unique in order to attract consumers and be used to their full potential.