Having worked in the grocery retail industry for a number of years, I’ve seen plenty of change and plenty of things stay just the same.
![](/media/8070/marks-spencer-count-on-us-range-healthy-ready-meals.jpg?anchor=center&mode=crop&width=1200&height=630&rnd=132682660920000000)
Will discounters like Aldi rule in Oz?
Over the past few years discounters like Aldi have had a major impact on the Australian grocery retail sector. The latest survey by UBS/AFGC estimated that Woolworths and Coles collectively lost more than $500m in sales to Aldi in the last financial year.
![](/media/8068/d2g-sampling-desk.jpg?anchor=center&mode=crop&width=1200&height=630&rnd=132682660890000000)
Brand Ambassadors or Sales Generators?
Brand ambassadors have primarily been used for in-store sampling to increase brand awareness and drive sales but are they still important and has their role changed?
Categories