Tag Archives: SuperWall

Fabric Displays – Can you tell the difference?

fabric_1Fabric display systems not only set the benchmark in flexibility and portability but give an exceptional finished appearance that is second to none.

Fabric displays have been used at the majority of trade shows in the US and Europe for many years. It’s fair to say that in the Southern Hemisphere we’ve been a little slow to take up this wonderful technology, but we have certainly caught up now and the industry has seen an explosion of ideas and design concepts.

At Displays 2 Go we believe the concept represents a genuine revolution in portable display and we would like to share with you the key benefits.

Portability

Who needs an exhibition stand that is heavy and cumbersome to move, takes hours to put up with boards and panels and comes with a book of instructions? No thanks! As an example of the new wave of portable displays, our SuperWall is built with simple, light weight aluminium tubing that’s incredibly strong. It’s also a snap lock system that folds up into a bag and is easily transportable. The fabric graphic slides over like a pillow case and presents superbly.  You can throw it in the back of your car or take it on the plane as carry-on luggage. Watch this video to see how easy it is to construct.

Seamless

Mainland Cheese RoadshowBeing fabric means the graphics do not need to be printed onto separate board or panels.  Instead, a huge graphic can be printed and supplied in one large piece – with no seams!  Anyone with experience in exhibitions or visual merchandising will tell you how time consuming and cumbersome it can be trying to line up separate graphic pieces to achieve a seamless display.

 

Light Reflection

You arrive at the exhibition show and are quickly taken to your spot which is right next to a bright sunny window. Your initial thoughts are “great, some fresh air” but as you start setting up you realise that you cannot even read the company logo due to the light reflecting off your stand! Well, luckily this is not the case anymore as fabric displays have the added benefit of minimal reflection of lights and camera flashes so they are very versatile and can be positioned in a greater variety of environments than traditional stands.

Re-skinning

Re-skinning an existing fabric display is simple to do and very cost effective. Simply unzip or otherwise release the original fabric and replace with a new skin, keeping your content up to date and fresh. You can even print different messages on each side, so no need for your stand to be shy and pushed against a wall; enjoy the freedom of exhibiting in the best areas, not merely the areas that are suitable for your stand.

Weird and Wonderful Shapes

funky fabric structure 1The beauty of fabric displays is that they can be used in all manner of shapes and sizes, from portable plinths, to tables, and other massive display structures.  They can even be used to disguise unsightly hardware you may need to hire for an event. If you have an unusual shape that needs branding, then Lycra fabric could be the way to go – its stretchiness and ease-of-use means it can be cut-to-size and wrapped around almost anything.

 

Print Quality and Colour

D2G - Dye Sublimation2Using fabric allows the user to access print technology known as dye sublimation, which can deliver extraordinarily vibrant, impactful graphic reproduction. It’s perfect for throwing in your washing machine as the inks are permanently part of the fabric, making it both colour fast and colour safe. Dye sublimation uses water-based inks, and fabrics are up to 90% recycled, making it one of the most eco-friendly display solutions available.

Damage

When products leave our production workshop we know they may need to withstand some harsh treatment, and that’s where fabric can be your friend. It will not peel, scratch or dent in the same way traditional graphics can, meaning it can withstand a high level of mistreatment from your staff or freight forwarders without compromising the finish of your display.

Love Lycra!D2G - Cyclists

Most people have a pre-conceived notion when it comes to the the word LYCRA, but this is simply way off the mark these days.  Sure, cyclists in Lycra don’t necessarily show off the fabric to greatest effect but portable displays in Lycra are another matter entirely, and the colour reproduction on this fabric can be stunning. Our Lycra skins are designed to slide over our range of pedestals, portable tables and towers, giving our clients the flexibility to change the graphics on-site and in seconds! Lycra is not only stretchy and very hard wearing, but it’s very easy to use and gives an exceptional finished appearance.  It’s so good that you probably would not be able to tell the difference between traditional display boards and a Lycra display. Take a look below – which one do you think is Lycra?

 

 

Marketing in Shopping Malls.

D2G - shopping mallsShopping malls are a very effective place to market your brand. They allow you to interact with customers on an engaging level while they are in the spending mindset. Whether it’s sampling, display, promotions or branding, experiential marketing is a powerful platform for reaching your customers. It allows you to choose where and when you will market and capitalise on successful retail periods, such as school holidays, Christmas, Mothers Day and more. Being indoor spaces, they’re also not weather dependant.

Many of the shopping centres are able to supply profiles of their shoppers so you can gain a greater understanding of their foot traffic enabling you to target your campaign more effectively. They can also give you seasonal trends which can help you plan the best time to promote your product.

At Displays 2 Go we have been providing companies with the tools and display stands to enable brands to give customers an unforgettable experience in shopping malls throughout Australia for over 7 years, so we thought we would share some of our tips and tricks with you.

Tip #1

Know your goal, and what you want to get out of the activation. Is it brand awareness, sales, new product trial or giveaway? Pick one and then deliver on it. The whole design of your stand should differ based on what you choose because each option requires a different motivation and a different focus.

Tip #2

D2G - FREEEngage your customer. You need to attract their attention and get them to stop at your stand, so what’s going to be your carrot? Your brand is suddenly competing for attention amongst hundreds of shops with their amazing shop windows so determine how you can differentiate yourselves!  Will your stand be intriguing, is it offering something new or different? We are all time poor these days so make sure there is something in it for the consumer; a small sample is often not enough so be generous with your product. Schwarzkopf recently promoted their new Salon range and were giving away full size bottles of shampoo and conditioner. There were queues at every stand and people were prepared to wait for their free product!

Tip #3

D2G - ipadTechnology is so dominant in our world it cannot be ignored. Mobile devices are always at hand, so ensure your stand is as interactive as possible. Stands can be designed to include an iPad counter or display, making it easy to capture data about your customers or simply have a QR code to scan with a promotion attached. Multi media displays and free WIFI also draw people in, especially if your target market is the younger generation.

Tip #4

Design and flow is a key factor when it comes to malls – so make sure you work with people who understand your concept. Designers need to consider the location of the stand, along with an understanding of the mall itself, and the shopper flow patterns. Once this is understood then a great 3d stand can be created which will give you the flow you require, enabling key messages to be read or experienced at the right time. Ensure your calls to action are visible to all potential customers from all directions, which can often mean taking advantage of double-sided graphics on your display collateral.

Tip #5

D2G - Superwall shopping centre height 1.95m wide  (2) copyStand Materials and products have changed a lot in the past 5 years. They are not only more impactful with the colour saturation and vibrancy of fabric displays, but they have also become easier to assemble and transport. The Superwall is  becoming a must-have in many clients’ stand portfolios due to its clean lines and ease of graphics changeover. Take a look at our range of demonstration tables, not only available in many shapes and sizes but also constructed from a multitude of materials, depending on usage requirements.

 

Tip #6

Staffing is often as important as the product on your stand, so make sure you have the right people for the job. Think about your brand’s target market then make sure the people on your stand are credible and believable. Will a 40 year old working Mum really believe what a 20 year old guy has to say about the latest washing powder?

Tip #7

D2G - SafetyKnow the rules.  Every establishment has rules and malls are no exception. When your activation is a success you want to be able to go back and lease space again, so abiding by their rules and those of OHS is imperative. They also have to be fair to all retailers that lease space in the mall, so try and understand that it’s not just about you. Of course, you want your stand to be the biggest and the tallest and the BEST, and it will be BUT all within the guidelines. Height restrictions are put in place for safety and security, and also because mall customers should be able to see retailers’ shop signage at all times.

Tip #8

D2G - OHSOHS regulations are there for a reason so make sure your staff understand these and are accredited to work in a mall. During the brand’s installation be sure that those doing the work understand the law and trust that they will be courteous to shoppers. As soon as your brand can be seen, those around it acting in an official capacity are naturally associated with the brand.

 

Tip #9

Capture the moment. We have all got cameras on our phones and iPads but getting a good photographer to come down to your activation and capture those smiles on camera is well worth the investment. Video footage and stills make great content for your social media, your PR department, your sales teams and of course your boss!

Eco Friendly Exhibiting

D2G - ecofriendlyGone are the days when an exhibition stand was for one event and one event only, thanks to forward-thinking stand design companies most stands are now built to last. In the past it was not uncommon for companies to build bespoke stands that were solely designed for one exhibition. The whole lot would end up in the skip after the show.

Here at Displays 2 Go we are all about reusable stands whether its a custom built stand that has been designed for a programme of events or a modular stand which can be used in a variety of ways. We even have a webpage dedicated to such products Eco Friendly Products!

Here are some top tips for being more sustainable at your next exhibition

Tip #1 | Choose a long lasting modular stand

Modular stands have come on in leaps and bounds, no longer are they boxy and uninspiring; they now offer a combination of elements which are made from recyclable aluminium and often use fabric displays such as our Curved Display Wall that are much friendlier on the environment. They are easily customised and can be updated with additional banners or graphics. Choosing a modular display means you can add or remove components to suit the look and feel, and available space, at the different exhibitions you’ll attend.

Tip #2 | Graphics Printing

Make sure the graphics printing is ‘dye sublimated’. Not only does this process create more realistic, more impactful graphics, but the process is also more eco-friendly because it uses heat to vaporise the dye and  permeate the surface it is covering.D2G - Dye Sublimation

There are no VOC’s (volatile organic compounds) which are often associated with solvent printing and the inks are water-based. This infusion also means the dye fades much less than in other processes. So basically, it’s a win win situation!

Tip #3 | Replacement Graphics

Choose displays that can be re-skinned with replacement graphics. This provides the opportunity to replace any or all of your graphics as many times as you wish, without the need to replace expensive stand hardware. You can even try to use double-sided graphics where possible, if you anticipate using different graphics for different shows.  This allows you to simply flip your graphics around to show the alternative message on the reverse side. Check out how easy it is to do this with our Portable Plinths and SuperWalls.

Tip #4 |Stand Waste

recysling bins

Think about the waste you will create on your stand and how it is disposed of. In the past, all the packaging, such as bubble wrap and cardboard was thrown into a general purpose skip. Now venues supply different skips for different materials. If you are serving refreshments, consider eco friendly cups and disposable  bamboo plates. Everyone likes to feel they are doing their bit for the environment so why not get that message across to potential clients.

Tip #5 | Lights

We all know what a difference good lighting can make, but consider LED and low energy lighting solutions which not only deliver great effects but also suck less juice. This means your stand requires less load, and the event electrician will have a smile on their face!

D2g - QR CodesTip #6 | Marketing Material Marketing techniques are changing, gone are the days when you needed a shopping bag and a shoulder of steel to carry all the brochures around from the exhibition. Today, it is more common to give a brief marketing flyer with a scannable QR code or ask someone to enter their details on a tablet to receive more information. If you must use leaflets, then print on eco-friendly stock wherever possible.

Tip #7 |  Staff UniformsD2G - unfiform

It’s easy to forget about the uniforms that your stand staff might be wearing. Try to source eco-friendly gear that uses natural fibres. And if it’s being printed, consider the process used. It may be better to embroider, which is kinder on the environment, lasts longer and often looks a little more ‘premium’.

Tip #8 | Freight

The new fabric exhibition systems are light and can be packed down into small bags, making it easy for staff to transport the stands in their own cars rather than adding a freight truck into the mix.

Tip #9 | Car Pool No doubt you have various people working on your stand. Encourage car pooling by limiting the number of parking passes you give out. Less cars on the road, less fuel – it’s all good.D2G car Pool