Exhibitions

When it comes to designing an exhibition stand, every aspect counts. The layout, the content, and the graphics must all work in harmony to attract and engage attendees. However, one key element that is sometimes overlooked is colour.

n April 2021, Displays 2 Go began working with Stuart Aamodt, MD of Sushi Machines, on a custom 6x3 expo stand he had commissioned a design for in his native Western Australia. The plan was for D2G to build the stand in their Sydney HQ before installing at expos in Melbourne in July and September 2021.

Winning awards isn't everything, but it certainly makes you feel good! Here we provide 10 tips on how to create an award-winning exhibition stand based on over 15 years' experience creating exhibition stands for the Australian market.

With plenty of events back on the calendar, we’re keen to get stuck into some new projects and deliver some great results for our clients. We have some excellent examples of exhibition stands both standard and custom made. 

That’s exactly what the team here at Displays 2 Go faced, as we entered into isolation as part of the COVID-19 pandemic. Almost overnight the events industry disappeared, and there are few who know what it will look like when it comes back. 

The creation of exhibition apps are pretty much the norm these days for most large events but are they being used by attendees and do they give exhibitors a return on their investment? 

Designing an exhibition stand should be a moment to have some fun and certainly an opportunity to get excited about branding and brand experience. This is your opportunity to shine, to attract customers, and to ultimately sell your products or services. 

Using backlit displays – that is, a display with lighting behind the graphics – is one of the most powerful ways to add style and attention-grabbing appeal to your displays. It’s now cheaper than ever to produce high-quality, cost-effective backlit displays with powerful graphics to go with them.

Exhibitions and trade shows continue to be a great way to showcase your brand and products, and their popularity continues to grow. Why? Because having all the right companies and services in one place is still a fantastic way to explore, network and discover.

For hundreds of years businesses have been creating and attending exhibitions because they are one of the best ways to showcase products to consumers or the trades.