Category Archives: Displays 2 Go

Bannerstands - Displays 2 Go

Recycling Program for Pull-Up Banner Stands

Australia generates roughly 50 million tonnes of waste a year, and around 50-60% of this is recycled. One of the many environmentally-conscious activities we take here at Displays 2 Go is to run a pull-up banner stand recycling program.

The program is a simple concept that helps keep banner stands out of landfill around Australia. We simply re-purpose your old stand and fit a new banner – too easy!

How does recycling my old banner stand work?

We have made the whole process really easy for you:

  1. We are not precious about whether your banner stand originally came from us or not, so just send in your old stand and we can organise the rest.
  2. We will remove the old banner image.
  3. We will check and print the new artwork.
  4. We will fit the new banner to your original banner stand cassette and put it in a carry bag for you. Hey presto; you have a new impactful banner stand!

How much will it cost?

Why should I recycle my banner stand?

There are three main reasons why you should look at recycling your old banner stand:

  • Save Money – a large portion of the cost on any pull-up banner stand is the hardware, so by only replacing the printed part of the stand you are going to save money.
  • Reduce Landfill – in this throw-away society, it’s often too easy to “just buy a new one” but do you really need to? Make a contribution to the environment by helping reduce landfill!
  • New Message – if you’ve purchased a decent piece of banner stand hardware, the only thing that needs replacing on your banner stand is the actual banner image. You can do this time and again, with a brand new banner every time.

If you are interested in recycling your banner stand then please drop us a line at sales@displays2go.com.au or give us call on 1300 240 250

Immersive experiences are the future of branded experiences and brand events

Once upon a time, brand experience meant little more than handing out some branded lollies, using models dressed up in branded tees, or talking to customers about the brand by telling a quick story.

However, with increasingly demanding consumers in an increasingly crowded marketplace, that’s simply not enough any more. Consumers are demanding more from their favourite brands – they’re happy to let brands into their lives but want to be rewarded with unique and special experiences.

With technology helping brands take their consumers on a more interactive and engaging journey, the marketing process has ramped up a notch. And, as the global augmented reality market is expected to grow to a whopping US$117.40 billion by 2022, as per estimates released by MarketResearch.com, immersive experiences are expected to become increasingly powerful.

So we have what marketers and experiential agencies are calling ‘the immersive experience’. It’s next level experiential and greys the lines between reality and fantasy. For years, marketers have been delivering compelling customer experiences, but now they add technology and the internet to deliver Virtual Reality and Augmented Reality experiences where the brand takes over the entire customer environment. Print media, television and the internet provide a two-dimensional experience. An immersive experience gives the audience a sense of actual presence, which completely transforms the experience. Consumers become a part of the environment with the ability to react to events they encounter.

Virtual Reality Experience

Much of this new focus is fueled by Millennials, who give preference to experiences over products, according to an article in Business.com. They spend money on experience-related purchases. This has driven the experience economy, and brands are increasingly focused on turning ordinary products into experiences so they remain interesting and relevant to a new set of consumers.

Being bombarded with advertisements used to be a way to cut through but people have learned the art of avoiding them. We seem to have developed a ’built-in Adblock’, says an article by ScribbleLive. Immersive storytelling offers something novel and lets one develop unique stories and environments to attract and engage prospective customers.

Let’s take a look at some recent examples to demonstrate how an immersive experience can be different. 

Mamma Mia! The Party

The world of Mamma Mia! delighted yet another set of viewers over the summer with the release of Here We Go Again. Now, that world has been recreated in none other than London’s vast O2 arena. Adapted by Sandy Toksvig, Mamma Mia! The Party invites participants to step into an island paradise, eat top-notch Mediterranean food and listen to live performances of all the best ABBA numbers. It brings the films to life and allows people to actually spend an evening within the movie itself, almost.

Source: Mamma Mia – Immersive Experience

Refinery29: 29Rooms

For about three years now, lifestyle brand Refinery29 has hosted the 29Rooms event: what it calls ‘an interactive funhouse of style, culture, & technology’. As the name suggests, it consists of 29 individually branded and curated rooms – and attendees can experience something different in each one. The rooms are designed and created with brand partners, who range from personalities like artists and musicians to consumer-facing companies like Dunkin’ Donuts, Dyson, and Cadillac.

Source: 29 Rooms – Immersive Experience

Each year, 29Rooms has a different theme, with this year’s being Turn It Into Art. Attendees, it seems, are encouraged to enter each room and use the surroundings to create something – one room, for instance, invites participants to put on punching gloves and hit punching bags that each produce a different sound when contacted to create a symphony of sorts. Take a look at the video HERE

Converse One Star Hotel

The Converse ‘One Star Hotel’, executed with high production value, saw Converse create a two day pop up in Shoreditch, London. The hotel focused on presenting an engaging line up of fashion, music, sneaker and skate experiences for Converse’s audience and influencers. The activation was an ‘Instagram playground’ and brought the Converse story alive for the highly engaged Gen Z target audience, increasing the brand’s overall reach and effectiveness through UGC (user-generated content).

Every touchpoint of the experience was highly considered and played up to their rebellious personality. But importantly, their products sat at the heart of the activation, with sneakers influencing rooms with their style, usage and colour.

Source: Pinterest – Converse One Star Hotel

If you are looking to create a consumer experience and need some help with display and event production, we would love to hear from you. Please give us a call on 1300 240 250 or contact us HERE.

Why a design brief is important.

A good design brief helps develop trust and understanding between the client and graphic designer – and serves as an essential point of reference for both parties. Above all, the brief ensures that important design issues are considered and questioned before the designer starts work.

Why write a design brief

So let’s take a moment to explore this further.

Shooting arrows in the dark.

Even if you have had a face-to-face meeting with a designer, a written design brief is still an important part of the design process. By writing down your thoughts and expectations on paper you will ensure that those thoughts have clarity and have been well considered. If you can’t write down what you want, how can a designer ever hope to capture what you’re looking for? Without a clear brief your designer is simply shooting arrows at a target in the dark. He or she might get lucky, but do you really want to pay for all the misses?

What’s the story?

No-one knows their brand and audience as well as the owner of that brand. A solid brief provides background to your brand story, delivers your hard-earned insights to the designer and ensures that the design addresses these insights. Defining your audience helps the designer deliver the right tone and messaging to ensure your message cuts through. It might seem obvious, but knowing the gender and age profile of the audience affects many of the design choices a designer might make.

That’s not to say a designer shouldn’t push the boundaries and question those insights, but at least they will have a baseline.

Why a design brief is important.

I said, you said.

Having a written brief helps to ensure that everyone is on the same page. We’ve all played Chinese whispers so a written brief helps to ensure the message stays on-track and clear. Remember, garbage in – garbage out. Take the time to write a formal and lengthy brief, and you are more likely to see an awesome final design.

There’s no I in team.

Great design often comes through collaboration. See your design brief as part of this collaboration. It’s your chance to communicate what you think and how you feel this brief might be treated and considered. It defines your expectations and then leaves it to the designer to either meet your brief or question it and offer alternatives.

Time is money.

Designers mostly charge for their time by the hour. A well-considered brief will ensure that your designer spends less time getting things wrong and more time working efficiently to deliver on your requirement. At times you might feel like writing the brief is taking way to long, but honestly… stay focused as it will pay-back in the long run.

Remember, a poorly written brief or a brief lacking in necessary detail will always mean the designer has to spend extra time on the project, and this extra time costs you money!  It is always much better to spend the time up-front getting clear about your requirements and giving the designer the information they need.

Expert Help When You Need It.

Exhibiting at a show takes a lot of planning, organisation and time. But even the best laid plans can go wrong.

Imagine the scene

You’ve spent months developing and designing the perfect exhibition stand so it’s ready for exhibition season. Everything has been delivered and now all you need to do is set up the stand and start selling! But, upon installation you discover a horrible unsightly gap between the stand flooring and the carpet tiles. Oh no!  You booked a 6m x 6m space and were careful to ensure your flooring is exactly 6m x 6m too, but it still doesn’t fit!

At this point you don’t really care who’s in the wrong, you just need it fixed.

Exhibition_stand_dramas_Displays2go

Who do you call and what can you do??

As we all know, setting up a stand is time critical – you need to be ready when the first consumers walk through the door. This is where it pays to be connected to people in the know, people who can react and get the problem fixed pronto. Luckily if you purchased your stand from a reputable company, and have built a rapport with them throughout the build, then you can simply put in a call and get the situation fixed. However, if you bought all of your display gear online, it can be very difficult to know who to call and how to get it fixed before the doors open on show day.

At Displays 2 Go we pride ourselves on always being available to our clients, both prior to show day and beyond. We understand that things can go wrong and we encourage our clients to involve us in the process from start to finish – this means from initial concepts to final installation. That way we can be on-site should anything not go to plan. Although we always test each product before it leaves the factory, we do understand that some things don’t always work as originally designed and small amends may be necessary.

So next time you are planning an exhibition stand, or are looking for some help, give us a call we would love to help!

Getting to your event on time

There is nothing worse than being late, especially when it’s to an appointment, event or exhibition. And there is nothing more annoying than being late when it’s not your fault! We all know that delays happen but when you book a flight between two of our biggest cities you expect (and rely) on them to be on time.

Delayed Flights in Australia

However, a recent report from the Bureau of Infrastructure, Transport and Regional Economics (BITRE) has revealed that one in every five airline services between our two largest cities is running late!  Flights between Brisbane and Canberra have the dubious honour of being the worst, running late 45.8% of the time according to the report.  The report looks into on time performance over all routes operated by our major airlines and reports on the routes that are most likely to be cancelled.

Some top line facts from the report show:

Best performer for on-time arrivals and departures among major domestic airlines was Virgin Australia, followed by Qantas and Jetstar.

Best on-time performer of the regional airlines was Virgin Australia, followed by Qantas and REX.

The highest percentage of flight cancellations was from Virgin, followed by Tiger and Qantas.

The report also looks at the 66 routes flown by these airlines and has reported the most likely destinations to be on time and to be delayed.

Perth to Darwin route had the highest percentage of on time arrivals

Perth to Darwin and Darwin to Melbourne routes had the highest percentage of on time departures

Mount Isa to Brisbane route had the lowest percentage of on time arrivals

Port Macquarie to Sydney route had the lowest percentage of on time departures

Cancellations were highest on the Melbourne to Townsville route followed by Alice Springs to Darwin.

For more detailed information you can view the report at https://bitre.gov.au/publications/ongoing/airline_on_time_monthly.aspx

Not enough consumer protection

According to Fairfax news, a spokesperson for the consumer group CHOICE said that Australian airlines had been “flying below the radar” on consumer protection for years. They believe that a fixed compensation scheme similar to those in place in Europe would be a welcome idea and may improve the service levels.

The European scheme states that any passenger arriving more than 3 hours late because of an airline’s fault would receive compensation of between €250 ($400) and €600 ($964), depending on the length of the flight. Even across the ditch in NZ consumers are entitled to claim compensation if the delay is the airline’s fault. Customers can claim back what they paid for if they missed a connecting flight or even tickets to events they missed, up to 10 times the value of the airfare!

So what is being done about it in Australia?

The simple answer is nothing. Each airline has its own policy on compensation for delayed or cancelled flights and it is at their discretion whether compensation is given. CHOICE believe that given these shocking stats in the BITRE report a compensation scheme should be introduced, but airlines have said  this is not necessary. A spokeswoman for the Virgin Australia Group said the industry was highly competitive and it was “in the interests of airlines to look after customers in order to keep them coming back”.

The results speak for themselves however, so there would seem to be a lack of incentives (or disincentives) for the airlines to be on-time more consistently.

So the next time you are booking a flight, be it business or pleasure, make sure you take a quick look at who you are flying with and what city because you just might need to book an earlier flight to arrive on time!

Predictions for 2016

As we start our year in 2016 we can be sure of one thing – change! What was new and exciting  to our customers last year might not have so much impact this year. So how do we prepare for this, and how can we predict the ways in which we can best influence our target audience? Here are a few top tips from us and the people in the know at marketing.com.au.

Displays 2 Go - Predictions for 2016Put Some Time Into the Relationship

Relationship marketing is where it is at in 2016, so make sure you think about how you can make your campaigns personal in order to foster loyalty and long-term engagement.

At Displays 2 Go we have seen how effective experiential campaigns and sampling can be when aimed directly at the consumer, so finding ways to increase this relationship is key. Being able to build relationships with potential customers by creating “touch points” with them after they’ve engaged with your brand can be very effective.

Marketing.com.au have also said that the increase of mobile interaction has been a key driver in the rise of relationship marketing, so companies should integrate this into their plans for 2016.

Nothing Wrong with a bit of Customer Location-Tracking

Sounds disturbing and a little Orwellian but like it or not, location-based marketing is here and it’s going to rear its head in even bigger ways next year. The rise of location technology, such as iBeacons will allow you to target customers right at your location. iBeacons work off Bluetooth Low Energy (BLE) technology. These tiny transmitters can be set up in a bricks and mortar store, when a customer walks in you will be alerted and you can send location-specific information on sales straight to their smartphone.

At Displays 2 Go we’re busy exploring the integration of this technology into our sampling stands, so that sampling campaigns become even more effective.

The Future is Here

Virtual reality is, well, a marketing reality. Virtual reality gives marketers the ability to provide immersive experiences to customers all over the world, 24 hours a day 7 days a week. You can give them a 360-degree tour of a car; take them through a beach-side villa in the Maldives or take them on a ride in the business-class section of an airliner.

We’re exploring ways of giving customers a more engaging and immersive brand experience by integrating virtual reality into our sampling stands and experiential displays.

However we also know that smelling, tasting and feeling the product is a huge influence when running sampling campaigns, so it’s still important to get out there in front of your customer!

Displays 2 Go - Sampling

Say Your Piece and Leave

A lot of these marketing techniques are being developed specifically for the millennial market. What millennials love more than anything else is ephemeral marketing. Short, sharp bursts of information that don’t hang around. Snapchat is the perfect platform for ephemeral marketing, and companies are already taking advantage of this. The beauty of Snapchat is that the video disappears, so you get the opportunity to deliver marketing that truly engages on a personal level without being obtrusive.

Many might describe supermarket sampling in the same way. It’s short, sharp, disruptive and then it’s gone, as the shopper moves on down the aisle.

Nothing is More Ephemeral than a Video

Following on from the previous point, video marketing is going to stake a big claim this year as the king of all marketing content. Video marketing is a great example of ephemeral marketing because it has an expiry date, it has a set duration and then it’s gone.  Millennials, with their shorter attention span and thirst for image-over-text, love it. YouTube is a monster and will continue to grow, and now even Google has decided it can’t ignore the moving picture any longer. Video advertising will be introduced to your search engine results page (SERP) and, who knows, before too long the whole SERP may be made up of videos. It’s worth remembering that Google owns YouTube, so the evolution of video ads is a huge unknown thanks to the extraordinary variety of possibilities.

At Displays 2 Go we have a range of display solutions that integrate screens and interactive displays into your display solution to take full advantage of the power of video.

The Internet is Everywhere!

Well it already is, but know that in the near future it’s going to be everywhere in a wearable, physical sense. The ‘Internet of Things’ (IoT) is happening – 28 per cent of people will have adopted wearable technology by next year. This means that all the creepy marketers and analysts out there will be able to track our every move. This won’t only affect the way we market; it will also have an effect on the data we collect, which will be based far more heavily on customer behaviour.

Stop Denying the Inevitable

Some would argue this has already happened, and those with their heads in the sand would like to downplay it’s importance, but one thing is clear. Next year, mobile will have been unanimously declared the undisputed heavyweight champion of internet traffic. The Google algorithm change was made in a response to this and mobile traffic has outstripped PC traffic in 10 countries already. Expect that number to climb sharply, and keep your marketing efforts PC-focused at your peril.

Does SIRI Know Who You Are?

Currently, people turn to Search Engine Optimisation (SEO) and pay-per-click advertising when they are trying to increase their visibility. But, could 2016 usher in another way of getting your name out there? More and more people are getting their information through digital assistants like Siri and Cortana. These assistants only turn to Google and other search engines if they don’t already have the answer themselves. The key to optimising your company so that you’re visible to Siri and Cortana is to make your information easily accessible, as opposed to trying to push them specifically towards your site.

Displays 2 Go - Predictions for 2016

Does Anyone Read Anymore?

Of course they do, but all the signs are pointing to the diminishing importance of articles, and an increase in the importance of interactive content.  Interactive content, like surveys and quizzes, is far more engaging and can be consumed on the go. If you’ve got a five-minute coffee break, the research says you’re far more likely to spend it watching a video or filling out a quick survey than reading a blog post or scanning an article. Taking into account the irony that this warning is written in an article, it may be time for marketers to spend a little less energy on crafting their prose and more time brushing up on their video editing skills. There will always be a place for the written article but when there are so many articles to compete against, widening your skill set isn’t such a bad idea.

Through experiential campaigns it provides clients with the potential to create hours of video content to engage with thousands of consumers. Rarely do they have to read anything – just listen, play, and taste.

So whether you’re completely on board with this or not, it’s all food for thought and one that we at Displays 2 Go thought was insightful.

The low down on demonstration tables

Portable sales tables, demonstration tables, sampling tables – so many names but are they all the same? Displays 2 Go - Round Sampling Table

Displays 2 Go are a major supplier of display tables to FMCG and supermarket sampling companies in Australia and we certainly know a thing or two about tables, so grab a coffee and read on…

There are many tables to choose from so it’s important that you know what is required from your experiential campaign and which table will give you the most impact.  The main reason you need a sampling table is to demonstrate your product and increase sales, so you can call the table what you like, as long as it delivers you some results.

We can offer a simple off-the-shelf table which includes a plastic top and branded wrap, looks great and works a treat. However, we can create even more impact with poles and a header card.  It’s a simple solution but it works, because suddenly your sampling station can be seen right across the supermarket.  These are easy and quick to set up in-store and they’re built tough for repeated use.

Crunchy Nut gets noticed in the Supermarket

Want to jazz it up a bit? Easy, we’ve got various shapes and sizes to create a bit more interest.  We can also put your branding on washable fabric, which creates stunning images and makes the whole package even more lightweight, even simpler to set up, and even easier to keep looking tip-top.

Need to cook on the stand?  No problem, we’ll keep you safe with heat reflective materials, reinforced shelves, and built in chopping boards where required.  We can add a cable entry point on the table which hides those unsightly cables and keeps them neat and tidy within your stand.

If that’s still not cutting it, then what about a totally moveable solution?  There is nothing worse than spending money on table and then being stuck in a corner of the supermarket not being noticed!  Displays 2 Go has listened to clients over the years and have developed a demonstration and sampling stand on wheels –  called the Click-Stand.

Display 2 Go Click-Stand Images

This clever design has a range of click-on/click off components to enable you to showcase different companion pieces according to the product your displaying. So, if you are sampling a product, simply add a vendor tray to your stand,.  If you need to collect data then click-on the iPad.  If you are running a competition then click-on an entry box. It’s simple and easy to swap pieces, giving you the flexibility to create a display that’s customised to your exact requirements.

Displays 2 Go - custom demonstration table

We also offer bespoke solutions; just give us the problem and we will design a solution. Like when Woolworths came to us and asked us to develop some tables for a promotion with Jamie Oliver. The solution was to create enough surface space to accommodate the crowds but with a down-to-earth feel that replicated the advertising campaign.

 

Displays 2 Go - iPad/tablet interactive branded display Unit

But sometimes a table alone isn’t enough. That’s why we’ve got a range of vendor trays, leaflet holders, product display shelving and iPad/tablet holders to help create greater interaction.

Displays 2 Go has years of experience working with many of Australian experiential agencies. We understand why solutions must be easy to transport, why the gear needs to be built tough and why it must be simple to assemble. It’s why so many people work with us; and because we ALWAYS get the job done on time and on budget!

Take a look at some of the demo tables we’ve created over the years, right here at our online showroom. It’s a great source for ideas, and if you see something you like, give us a call on 1300 240 250.

Fabric Displays – Can you tell the difference?

fabric_1Fabric display systems not only set the benchmark in flexibility and portability but give an exceptional finished appearance that is second to none.

Fabric displays have been used at the majority of trade shows in the US and Europe for many years. It’s fair to say that in the Southern Hemisphere we’ve been a little slow to take up this wonderful technology, but we have certainly caught up now and the industry has seen an explosion of ideas and design concepts.

At Displays 2 Go we believe the concept represents a genuine revolution in portable display and we would like to share with you the key benefits.

Portability

Who needs an exhibition stand that is heavy and cumbersome to move, takes hours to put up with boards and panels and comes with a book of instructions? No thanks! As an example of the new wave of portable displays, our SuperWall is built with simple, light weight aluminium tubing that’s incredibly strong. It’s also a snap lock system that folds up into a bag and is easily transportable. The fabric graphic slides over like a pillow case and presents superbly.  You can throw it in the back of your car or take it on the plane as carry-on luggage. Watch this video to see how easy it is to construct.

Seamless

Mainland Cheese RoadshowBeing fabric means the graphics do not need to be printed onto separate board or panels.  Instead, a huge graphic can be printed and supplied in one large piece – with no seams!  Anyone with experience in exhibitions or visual merchandising will tell you how time consuming and cumbersome it can be trying to line up separate graphic pieces to achieve a seamless display.

 

Light Reflection

You arrive at the exhibition show and are quickly taken to your spot which is right next to a bright sunny window. Your initial thoughts are “great, some fresh air” but as you start setting up you realise that you cannot even read the company logo due to the light reflecting off your stand! Well, luckily this is not the case anymore as fabric displays have the added benefit of minimal reflection of lights and camera flashes so they are very versatile and can be positioned in a greater variety of environments than traditional stands.

Re-skinning

Re-skinning an existing fabric display is simple to do and very cost effective. Simply unzip or otherwise release the original fabric and replace with a new skin, keeping your content up to date and fresh. You can even print different messages on each side, so no need for your stand to be shy and pushed against a wall; enjoy the freedom of exhibiting in the best areas, not merely the areas that are suitable for your stand.

Weird and Wonderful Shapes

funky fabric structure 1The beauty of fabric displays is that they can be used in all manner of shapes and sizes, from portable plinths, to tables, and other massive display structures.  They can even be used to disguise unsightly hardware you may need to hire for an event. If you have an unusual shape that needs branding, then Lycra fabric could be the way to go – its stretchiness and ease-of-use means it can be cut-to-size and wrapped around almost anything.

 

Print Quality and Colour

D2G - Dye Sublimation2Using fabric allows the user to access print technology known as dye sublimation, which can deliver extraordinarily vibrant, impactful graphic reproduction. It’s perfect for throwing in your washing machine as the inks are permanently part of the fabric, making it both colour fast and colour safe. Dye sublimation uses water-based inks, and fabrics are up to 90% recycled, making it one of the most eco-friendly display solutions available.

Damage

When products leave our production workshop we know they may need to withstand some harsh treatment, and that’s where fabric can be your friend. It will not peel, scratch or dent in the same way traditional graphics can, meaning it can withstand a high level of mistreatment from your staff or freight forwarders without compromising the finish of your display.

Love Lycra!D2G - Cyclists

Most people have a pre-conceived notion when it comes to the the word LYCRA, but this is simply way off the mark these days.  Sure, cyclists in Lycra don’t necessarily show off the fabric to greatest effect but portable displays in Lycra are another matter entirely, and the colour reproduction on this fabric can be stunning. Our Lycra skins are designed to slide over our range of pedestals, portable tables and towers, giving our clients the flexibility to change the graphics on-site and in seconds! Lycra is not only stretchy and very hard wearing, but it’s very easy to use and gives an exceptional finished appearance.  It’s so good that you probably would not be able to tell the difference between traditional display boards and a Lycra display. Take a look below – which one do you think is Lycra?

 

 

HELP! A beginners guide to in-store sampling

D2G - eyecatching stand

As one of the foremost suppliers of sampling trays and demonstration tables in Australia, we want to help you get the most you can from your in-store sampling campaign. There are a few things to consider, so here’s a helpful round-up.

Research

Both Coles and Woolworths have extensive guides on what you can and can’t do in their stores. It’s best to do your research early as these stores are important to your business and your brand.  Don’t blow the relationship in the early stages by not following the rules.  Grab a coffee, your iPad, a comfy chair and then click these links!

Coles Instore Demonstration Guide

Woolworths Instore Demonstration Guide

Objectives

Think about what you want this campaign to achieve. Take a look at the options below and pick ONE primary objective then focus on delivering against it. Here are your choices:

    • Sales
    • Awareness
  • Trial

You’ll desperately want to pick more than one, but that can get confusing. By knowing what you want from this campaign, you’ll be able to measure your success and make certain choices much easier.

Optimising Sales 

D2G - Supermarket in-store Make sure you have sale product on or near the demonstration table; you’ll want your sampling staff to encourage shoppers to select it then and there as part of their script. We recommend you include a coupon in your planning.  We find this works better than an in-store special, because you physically give the shopper a coupon and they feel they need to use it there and then! Make sure you count the number of products on the shelf at the beginning of the in-store shift and the products on the table, and then count them at the end so you can measure just how amazing the shift has been! Make sure everyone does this for every shift and then start a competition to really drive those sales up!

Maximising Awareness

D2G - Weis Yoghurt Retail Demonstrator In-StoreUse a good sized table, perhaps with a banner over the top. You want to grab attention and get your brand in people’s faces. Think about how you ‘cut through’ the clutter of brands and people in the supermarket. People tend to shop on auto-pilot so you need to work extra hard to get noticed. Think about doing something different or quirky. Perhaps have your sampling staff dress up a little differently or consider some giveaways that get your brand in people’s homes.

Gaining Trial

Displays 2 Go - Vendor TraysWhy not consider not having a demonstration table at all! This is where our Vendor trays come in really handy. Instead of passively waiting for shoppers to approach your table, with a vendor tray or mobile trolley you can actively target the right demographic with your product.

If you have to have a table, then consider a secondary ‘hand off’ stand, which is a simple branded plinth where you place your tray of samples. This allows you to keep your main table as working space while your prepared product sits close-by, yet easy for shoppers to get to.D2Go - CarryBag  This hand-off stand can have shelves included so as to provide an extra space for off-location merchandising.

Sampling Kit

You want your sampling staff spending all their time actually in-store with your product, not walking backwards and forwards from the car park. So, keep your kit well packed and easy to transport. Most of our tables are designed to fit into a supermarket trolley and be quick to set up and dismantle – no fiddly screws and no tools required!

Site Safe

Most supermarkets require sampling staff to have Site Safe passes. After you’ve spent hours booking your shift, don’t fall at the first hurdle by not having accreditation or by leaving your pass at home. Generally it’s an easy online course, so there’s no excuse!

Functionality

Think about the size of your table and what you’re doing at the table. If you’re sampling dry goods, then you might not need much space. Go for a smaller table because you’ll have more flexibility over where it can be set up. Remember that if you need electricity, then your location and the timing of your shift will be severely limited. Most stores only have a couple of ‘powered D2G - Cooking Instoresites’ so book early to avoid disappointment!

If you’re cooking on your stand, then think about how ‘on display’ you want this to be. Perhaps the microwave can go under the table if it’s not a key feature of your product. We can tailor our tables to your requirements, adding shelving and heat retardant materials where necessary. We can also conceal cables too so that everything looks neat, well organised and appetising!

Graphics

Investing in sampling equipment is a big step. Don’t go for permanent graphics which can’t be changed. Instead, invest in hardware once and then change out the graphics panels when you need to. Consider our new fabric graphics panels which are easy to use, super lightweight and can be washed over and over again so your table always looks brand new!

Measuring Success

D2G - Measure successThink about how you measure your campaign – don’t just rely on hearsay. If you want to count how many people you spoke to, then count your coupons at the beginning and end and be sure to give everyone you speak to a coupon! If your campaign is all about sales, then count the products on the shelf before and after. If you want to know what people think about your product, then have two bins for their paper plate, one marked LOVE IT and then the other marked YUK perhaps! If you want to grow your database, then run a Free Prize Draw, inviting people to fill in a card and post it in the box – but make sure the prize is worthwhile because generally people don’t stop for long when they’re on a shopping mission.

Timing

Think about your target market and think about when they go shopping. If awareness was your initial objective then make sure you’re in the supermarket at it’s busiest time – perhaps a Friday night or a Saturday morning. If your target market tends to be older and retired then they often avoid the supermarket at these times, preferring a mid week.  Do some research and ask the store manager to make sure you’re in the right place, on the right day at the right time. If kids are your target, then go for the after school slot around 3pm onwards.  Twenty-somethings will often go shopping on a Thursday or Friday evening after work because they have other, way-cooler stuff to do on the weekend!  D2G - Timing

It’s tempting to agree to any in-store slot that is offered to you by the supermarket, but why waste the opportunity – better to wait for the right time and day so you optimise your shift.