Category Archives: Exhibition

Phone app

Are Exhibition Apps all they are cracked up to be?

The creation of exhibition apps are pretty much the norm these days for most large events but are they being used by attendees and do they give exhibitors a return on their investment? 

A new research study has found that 81% of companies that use event apps do so to engage with attendees. These apps are designed to aid the attendee, enabling them to gain access to information about the event and give them a better experience. In general apps include things like: 

  • Session times and speakers
  • Personalised agenda and calendar syncing
  • Maps and floor plans
  • Live polling and surveys
  • Networking tools
  • Push notifications

It all sounds pretty good, doesn’t it? But let’s dig a little deeper into the research before we jump to any conclusions.

Adoption rates for event apps

Looking at adoption rates of these apps the study indicates that 50-75% of attendees do use them but most attendees only download the app one day prior or on the actual day of the event. 

This is a little disheartening for event organisers as creating an app is not only costly but also takes up a lot of time and effort. When asked in the survey about how effective they thought the app was, an overwhelming 67% of organisers struggled to see any value in using the app once the event was over. 

Main reasons behind using apps.

The ‘ROI of Event Apps’ study found that 57% of organisers surveyed still believe it is worth using event apps, but mainly for larger events that gather more than 300 attendees. Given the evidence this seems surprising. Here are some of the main reasons behind using these apps:

  • Attendee engagement (81%)
  • Up to date info on event day or leading up to the event (57%)
  • Saving money on printed programmes (41%)
  • Driving traffic to sessions through push notifications (29%) 
  • Gathering data on attendee behaviour (21%) 
  • Attendees have come to expect an app (30%)

They also stated that apps bring value to events only when they successfully connect attendees to the right content and right people at the right time. This is not always easy to do as data transfers between apps and event management systems can be problematic.

Delivering a ROI

Looking at all these facts it is easy to see that apps are expected for large events and that they are seen as an added benefit to the attendee. But for the organisers of the event they are somewhat of a headache. It appears that they do increase attendee engagement and they do deliver a better customer experience but do they deliver a good enough ROI? The jury is still out on this one…

Trends in exhibition stands

The latest trends in exhibition stand design

Designing an exhibition stand should be a moment to have some fun and certainly an opportunity to get excited about branding and brand experience. This is your opportunity to shine, to attract customers, and to ultimately sell your products or services. 

Whether the stand is looking for lead generation, reconnecting with clients, raising brand awareness or launching a new product, a key factor is stand design.

Some of the latest exhibition stand designs are governed by new products in the marketplace and by changing trends in technology. So it’s important to keep in touch with what is going on in the industry as well as understanding the target audience you are wanting to attract.

It’s important to remember that you can no longer differentiate between trade and consumer shows – every visitor ultimately is a consumer in today’s marketplace and we have to make it worth their while to attend.

This is where engagement plays a major role.

Technology on exhibition stands

Technology is being incorporated into exhibition stands now in ways that we have never seen before. The use of interactive apps, facial recognition hardware, robots, 3D printing and mixed reality, whereby pointing your phone at a product on the stand delivers an immersive digital experience, are just a few of the latest trends. These are fantastic ways for exhibitors to engage their audience and become the talking point of the show.

Photostand on an exhibition stand gives instant interactivity.

But along with technology has been the growth of social media, probably one of the biggest changes in the last few years – this really has become a game-changer. Social media sites are easy to set up, inexpensive to run and when used properly can have an immediate impact on an exhibitor’s business. Use them throughout the year to let your followers [customers] know what shows you will be attending, even specifying the hall and stand number. Why not create some buzz around the design of your stand and what they can expect – everyone loves a bit of hype!  

Colour attracts attention

Colour always plays a large role in exhibition stands but gone are the days when 80 per cent of the stands at an event were blue and white! Many companies are now prepared to introduce bright tones, a variety of finishes from natural, wood, stone, concrete or even grass to bring an element of fun or a more sophisticated look and feel. The use of digital fabric print now allows us to produce large scale graphics that have vivid colour and a seamless finish, and by adding an LED light behind the fabric it can really give the stand a WOW factor that pops.

Astro Logitech Stand

LED Lighting at exhibitions

LED lighting and tiles have also had an amazing impact on the exhibition industry – we can now offer more subtle lighting effects on the stand drawing the customers’ eye to certain aspects or highlighting the company name in an effective way.

The cost of lightboxes has dramatically reduced and the introduction of new products to light up displays such as illuminated banner stands and walls are now becoming commonplace. We are also seeing down-lighting and LED tiles appearing allowing exhibition stands to have huge video walls at a fraction of the cost. 

Furniture on stands

Be sure to give good consideration to your stand furniture. Eames chairs are very on-trend this season and can bring a touch of class to any stand, but there are also a lot of designer pieces now available for hire which is refreshing. However, it’s important for exhibitors to understand what they are looking to achieve from the stand before they choose their seating. If the goal is to have a short meet-and-greet they shouldn’t make the seating too comfortable – it is easier to get somebody onto a stand than off again!

As with all trends, the main objective is getting the balance right and the stand to work for exhibitors and their brands. If you need any help or advice on new products in the exhibition industry then why not visit our showroom; we are always happy to help!

What does the future hold for event spaces?

Exhibitions and trade shows continue to be a great way to showcase your brand and products, and their popularity continues to grow. Why? Because having all the right companies and services in one place is still a fantastic way to explore, network and discover. But what will our exhibition venues look like in the future and what are customers demanding? 

The one certainty is change

Even with so much uncertainty in the economy one thing is clear; the evolution of exhibition and trade show venues is changing. Especially as the quest for variety, better engagement and more unique experiences grows.

Improvements and advancements in technology and construction are creating new opportunities for both exhibitors and venues. As a result, venues are investing in expanding their capacity, broadening their offering and working towards digital integration with both exhibitors and consumers. To see these advancements, simply take a look at the ICC in Sydney.

ICC Sydney

National Exhibition Centre, England

Exhibition venues all over the world are evolving into multi-faceted destinations blending conferences, exhibitions and live events in one space. Take the NEC in England, a venue that sees over 7 million people walk through its doors each year. This year they have embarked on an $8 million investment in digital displays and signage to improve the end to end customer experience. The displays inform attendees about their visit,enabling them to keep their focus on the event and get the most out of it. It’s a crucial part of the experience and one that will only improve as technology becomes more advanced.

NEC England Display and Signage

Corporate events and boutique exhibitions are increasing in popularity.

Although purpose-built conference centres still represent the bulk of exhibition venues in Australia, there are some event organisers that are hedging their bets and turning to smaller venues such as racecourses, zoos, universities and even vineyards, in the never-ending search to be different. These venues are being used in particular for corporate events and boutique exhibitions. The ease of the mobile event infrastructure has made this a viable option and we think this is something that may well catch on in Australia.

Portability is key

No longer are exhibition stands and displays cumbersome and heavy. Most displays now are made from fabric and aluminium, making them compact, lightweight and easy to assemble. This means that attending an event doesn’t have to be a logistical nightmare. It can be as simple as turning up to the venue with the stand in the back of your car! That’s why we believe that, with this portability in mind, the smaller boutique venues could really make an impact on our shores.

Displays 2 Go - Mall display

We think that the future belongs to those that plan for it and, although the economy is uncertain, the future of venues and events is accelerating around the world and Australia is no exception! Be it all encompassing venues or boutique exhibitions one thing’s clear, the exhibition industry is changing faster than ever.

If you would like to talk to us about your next event or exhibition then please get in touch with our sales team here at Displays 2 Go, or come and visit our showroom to see the stands for yourself.

Can we make the exhibition industry sexy?

For hundreds of years businesses have been creating and attending exhibitions because they are one of the best ways to showcase products to consumers or the trades. Exhibitions let businesses talk to customers directly and provide an opportunity to check out what the competition is doing. Think of the World Fairs and Exhibitions of the 1800s, which started with the Crystal Palace Exhibition in London, and you get a sense of their importance.

It used to be that only larger corporations could afford to attend an exhibition but, with the development of materials and the portability of display stands, the market has opened up even more, making it feasible for small businesses to attend and make a success of an event.

trade-show-displays

A look at the exhibition industry

Over time the biggest change has been around the need to immerse the consumer in “the experience of your brand” and this is one reason we need a fresh approach in the industry. Take the theatre for a second – every good actor has an army of talent behind them, from designing and building the set, operating the AV, painting the backdrops and working the front of house. These people could get paid more in other industries but they choose to work in the theatre because they love it, it’s their passion and it gets them excited!

For most businesses these days, their exhibition stand is a mini piece of theatre. And the whole exhibition is the stage. There are some clear parallels to the theatre which should not be ignored, such as design and build, lighting and front of house, but no-one seems to be selling the sizzle! Why?

Our biggest obstacle is perception.

Truth be told, it all comes down to perception. The exhibition and display industry is simply not seen as a sexy industry to work in. It’s not seen as a single business in the same way as film, theatre and music. Even though many young people attend music events and festivals these are considered to be in the music industry not the event industry.

music_festivals

The need to get young blood into the industry.

We only have to look at how much has changed in the last decade with technology to see how it affects the industry. The new products and materials that are being introduced to the industry enable designers to really think outside the box. This gives them the opportunity to design and build a solution that not only attracts but gives consumers an experience or enables them to see something they may never have seen before.

This opportunity to build a ‘make believe world’ is not something that happens in every industry and it’s one that should be talked up and promoted. We must engage people on a stand in the same way that someone is engaged during a show or concert.

Cadbury-marvellous-creations

The exhibition industry provides so many different career paths for young people, whether it’s specialising in a particular area or learning about the industry as a whole. There are so many opportunities including designing the overall concept, the design and build, the use of technology such as VR, the consumer experience, lighting or the actual running of an exhibition. All of these areas are exciting and sexy but if we don’t make our industry more glamorous and desirable soon then we are in grave danger of being left behind.

If you are interested in learning more or pursuing a career in the event and exhibition industry, then we are always looking for good candidates. Please contact us at Displays 2 Go, we would love to have a coffee and a chat!

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5 Reasons to Choose an Inflatable Display.

Inflatable displays are becoming a more common sight at trade shows, sporting events and road shows. Event organisers love all their benefits, but most of all they love the convenience. Inflatable display materials make life easier!

Here’s 5 reasons why you might try an inflatable display for your next big event!

  1. Quick and Easy Set-up

No need to stress over how much time you need. These blow up displays can be set up and are fully functional in just minutes. Inflatable displays such as demo tables or ottomans take less than 2 minutes to set up!

  1. Portable and Lightweight

Inflatables deflate just as quickly as you inflate them so are easy to pack away ready for your next event.  They are extremely light weight – a gazebo tent weighs as little as 9kg and can easily be carried by one person.  All products in our inflatable range come with a carry bag and portable pump, making it easy to pack down and store.

  1. Customisable

When you want to go for something eye-catching and appealing, a customised inflatable is what you need. Blow up marquees, furniture, inflatable tables and pedestals – these can all be branded with your logo or marketing message. Just tell us what your specific display needs are and we can make it a reality!

  1. Stunning Graphics

Depending on which type of inflatable you choose, there are different fabric options available. For example, our inflatable furniture covering comes with two fabric options: dye sublimated for stunning graphics or there’s PU leather with white silk print or embroidery for a premium finish.

  1. Strong Impact

Inflatables are ideal for events, POS, sampling and exhibitions, not only because they’re convenient and easy to use but because they are impactful and impressive!  The perfect solution for standing out from the crowd or when you want to etch your brand in your customers’ mind! While still new in the marketplace, inflatable display materials create a talking point and differentiate your business from the other display materials around.

 

 Looking for ideas?

If you want to know more about how inflatables could work at your next event then please send us a message here. We’re happy to share more insights on various display solutions and provide quotes so you can better plan your next event.

Global trends to watch out for in 2018

The events and exhibition industry is a rapidly growing and competitive market. Every year we see new technology being developed and new display solutions being created, all designed to appeal to attendees.

We’ve taken a look at the exhibition and events industry and highlighted four global trends that we think you should look out for:

  1. Virtual Reality

Virtual Reality (VR) has definitely enhanced the experience perspective – and will continue to do so in the upcoming year.

Boursin Virtual Reality

According to the 2018 Global Meetings and Events Forecast published by American Express Meetings and Events, the use of VR will continue to create a level of advancement in the way attendees interact at exhibitions and events. The incorporation of this immersive technology may come as no surprise, but still draws major excitement and will continue to change the way attendees interact at events. In Australia we are seeing more and more articles published on VR, so it is clear that it is THE tech talking-point of the moment.

  1. Hybrid Events

You’ve probably heard it already – hybrid events succeed on virtually every level.

In 2018, hybrid events are predicted to make an impact on the end-to-end delivery of event communication.

Furthermore, the “live” in-person event with a “virtual” component has become extremely valuable in deriving greater reach and participation, valuable data collection, and cost effectiveness at events. The big tech companies do it very well, but now the technology is available to other companies, combining several communication channels into one event.

  1. Engaging the Apps

Mobile apps may have emerged years ago but their usage at meetings and events continues to evolve.

Along with other technology innovations, mobile app usage is extremely effective in transforming the way event owners and attendees communicate, inform and engage with each other. In 2018 mobile apps will go from a nice-to-have to a must-have. They have proven themselves in improving attendee engagement, sharing agenda details and facilitating networking among attendees.

  1. Wellness

Enhancing attendee experience is not limited to having fun activities on your exhibition display. A 2018 Global Meetings and Events Report also forecast Wellness as an emerging trend to watch out for throughout 2018.

An increasing number of companies are now looking to appeal to attendee well being throughout meetings and events. This trend is predicted to be seen more in hotels around food and beverage offerings. Meeting and event owners also take this emerging trend as an opportunity to differentiate themselves and focus on healthy lifestyle and work with purpose.

Wherever you are in your planning for events in the upcoming year, these global trends indicate how much advances in technology impact the whole industry. It’s always important to create a meaningful engagement with your attendees, to stand out on the show floor and get noticed.

At Display 2 Go we are always updating our display solutions to accommodate these changes and to keep our products fresh and new. We offer a broad range of interactive digital solutions that help to give attendees a more immersive experience. Our range of inflatable products deliver a portable display solution that gets noticed – it’s fresh thinking combined with design flair.

 

Importance of Photographs at Events

Events offer a great opportunity to promote products or brands to a large crowd. There’s a tremendous amount of effort that goes along with organising an exhibition or event but, with its temporary nature, some may ask the question: what happens after the event is completed?

This is where photography comes into the picture. Photographs narrate your events in the form of images and help spread the word about your event even after it is done – in contrast to what could simply be two to three days of onsite marketing.

pop-up Kiosk

Example of a pop up display in a shopping mall

We live in a visual world where society loves to digest information using images whether it be through social media, websites, magazines or brochures. This makes photography all the more essential not only to remember your events but to effectively market it.

How to seize the moment at your event through photography:

  1. Think about what you want to communicate

Set out your expectations early on and decide what kind of photographs you want to achieve at your event. Do you want to capture a professional vibe? Or perhaps images of your exhibition stand with bustling people or guests in conversations? Do you need different shots of your display stand with varying angles? Or pictures of guests trying out your products? For visual fanatics like ourselves, this is an important part that cannot be overlooked as this helps communicate your brand image – just the way you want it to be – in your marketing communications.

  1. Coordinate with the photographer ahead of time

Don’t underestimate the power of a clear brief! Be sure to prepare this for your photographer ahead of time so they know exactly what you want to achieve with the photography. Let the photographer know the activity running order for your event. Make sure he/she has all the necessary details to capture every important moment, like ribbon cutting or a special presentation. Include the details of who is involved, and when and where each activity will happen. Onsite, things can change right up to the wire so be sure to inform the photographer of any last minute changes!

  1. Consider the image format

Brief your photographer with information on the kind of image formats you wish to have – layout wise. Make clear instructions on whether you need more portrait photos rather than landscape photos or if you’d like a good mix of both. Portrait images work best on magazines whilst landscapes are perfect for online. How about the file format? Do you need a jpeg or tiff?

Event photography

  1. Check the lighting

This may seem like the last thing to check on your list but it’s important to inspect the lighting at your event. Indoor venues can be challenging for photographers especially if the event isn’t well-lit. The best thing to do is to inform the photographer ahead of time so he/she can bring the right camera tools or equipment necessary to capture every moment. Or if possible, have the photographer view the location in advance.

  1. Create Buzz through Social Media

Bring your exhibit to a larger audience! Posting photos about your event on social media is a priceless form of publicity and can even go a long way to encouraging brand followers to keep tabs on your next event!

Most photographers can supply photos on the day of the event but be sure to communicate this in advance.

Fab brows mall activation event photographs

  1. Post-Event Analysis

Post event analysis is essential to study and improve your events! Create a post-event learnings checklist for your event and have a think on what went wrong, what could be improved, and what could be adopted for upcoming events. Did you get the images you need? Write notes about your learnings to ensure you get better results for the next event!

Our team here at Displays 2 Go can offer advice on how you could get the most out of your events. Contact us today to find out more about what we can do to create an impact for your business.

ICC Sydney proves its worth

Premier exhibition venue

The ICC Sydney has been open to the public for nearly a year now and it has already seen great success. This leading exhibition, convention and entertainment venue is delivering some very positive business outcomes and is fast becoming one of the world’s most desirable event destinations.

Exhibition_and_Conference_Centre

Source: Google – ICC – Boat Show

The 50th anniversary of the Sydney International Boat Show was recently hosted over five days and took over the facilities offered by the ICC. It fully activated all 32,600sqm of exhibition space, along with the 5,000sqm event deck and Cockle Bay wharf, which housed 900 boats.

Most successful event yet!

More than 63,000 visitors attended the show and it is believed that the show facilitated $250m worth of business on site, which equates to an amazing $3m of business transacted each hour the event was open! And a further $200m in trade is expected to take place after the event. Howard Glenn, CEO of the Boating Industry of Australia, said it was the most successful show since the GFC, and with those stats you can see why!

The ICC has hosted more than 400 events in its first year and there are plenty more in the pipeline. The success of the ICC is attracting business travelers to the area and this means benefits for many businesses, especially those in the hotel and travel industry. Local businesses are also reaping the rewards and we hope this will continue as the ICC attracts major events and exhibitions.

All your exhibition requirements

Displays 2 Go has its own production team working out of a production facility and warehouse in Sydney. Together, the team have many years of experience in producing display, exhibition and event solutions.

Whether you are looking for an exhibition stand for your next show or display products to make you stand out, we have the ability to design, manage, build, deliver and install your exhibition stand.

To discuss your requirements, call us on 1300 240 250.

Keeping up with Exhibition Technology

Keeping up with technology can be hard – whether it’s the latest phone, a new app or our new interactive screens. But one thing is for sure we all need to keep informed of what is happening to stay on top of our game!

data Capture at an exhibition

Of course Displays 2 Go is well placed to see what’s happening at a local level, but what about trends in other countries?

ITR Events has spent the past two years collecting a sizeable amount of data. They visited more than 136 exhibitions, analysed more than 12,376 stands in the UK, and have come up with some interesting facts.

THE EXHIBITION EXPERIENCE

The exhibition industry is obsessed with finding ways to improve the visitor experience and to attract customers to their stand, but the question is are they doing this through technology or through other means?

Looking at the data collected it is clear to see that technology plays a large role in the way exhibition stands are presented, with 11.8% of stands having some form of interactive game or content and 1.8% of stands having some form of virtual reality (VR) to try.

More than 52% of exhibition stands had at least one screen on display and 51.34% of stands had some form of content displayed on a screen (video, games, PowerPoint).

Interestingly 3.8% of stands had LED or video walls. This form of display is something that is being introduced into the exhibition market and could transform the exhibition industry – so watch this space.

Exhibition technology

ITR Events provides an insight into exhibition tech

DATA COLLECTION AT AN EXHIBITION

The other very important thing at exhibitions is generating leads. Getting people to your stand and giving them an experience they will remember is one thing, but obtaining their contact details is often another. In the good old days throwing your business card into a fishbowl was one way to do this but with the use of iPads, laptops and apps, collecting data can now be done in a much more effective way.

Over 15.2% of stands now collect data digitally, and when the exhibitor had chosen to use technology there was an average of 2.71 iPads per stand! I think we all know that iPads are a great way to encourage visitors to your stand and to collect data. They can also act as information points if your staff are busy with another customer.

Exhibition technology and multimedia screens

All in all we think we can safely say that exhibition technology is very much part of any exhibition stand. From incorporating an LED light wall, building a TV into a stand or creating a secure iPad counter, at Displays 2 Go we do understand how important technology is and, although it’s not taking over, it certainly plays a huge role when it comes to the WOW factor.

If you would like to see the power of our digital kiosks and arrange a demonstration, then please send us an email.

Exhibition​ ​stands​ ​from​ ​around​ ​the​ ​world

In our industry we know the importance of standing out from the crowd. But it’s all too easy to blend in when it comes to large exhibition halls like the ICC Sydney. So how do you stand out amongst hundreds of different exhibitors, and how do you cut through all the traffic?

We decided to take a look around the globe to see what types of exhibition stands really stand out, show you what can be done and let you take inspiration from these companies that turn heads with their stands.

Retro​ ​Exhibition​ ​Stand

Creating that WOW factor with different materials is one way to get attention. This corrugated iron container-style stand, with its bold colours and workshop lighting, creates interest and intrigue from the outset. It makes people want to stop and look inside.

Retro Exhibition stand

Photocredit: google and Pinterest

Odlo​ ​Sportswear​ ​and​ ​Apparel

This stand has impact for two reasons. The modern structure certainly makes an impression, with its height elevation combined with the huge images, and the use of lighting really promotes the products.

The stand is cleverly designed to look like a retail shop window, creating an authentic air that people are drawn to.

Stand our exhibition stands

Photo credit: google and Pinterest

The​ ​Honest​ ​Company

The Honest Company took a creative stance when it came to delivering their exhibition stand. Being a consumer goods company that emphasises household products for ethical consumers, it made perfect sense to create a store that was open and honest with no roof or doors. The colourful flowers along with the grass effect is a clever design that gives the stand presence and an affinity with potential consumers.

The Honest Company exhibition

Photo credit: google and Pinterest

Serafini​ ​Shop​ ​Fitters

Serefini’s stand combined many different wall formations, creating its own world inside the stand.

The combination of round swinging windows made of copper, brass and wood offered insights and outlooks into their shop fitting systems, creating intrigue and drawing more people in.

Sarafini Exhibition Stand

Photo credit: google and Pinterest

MG​ ​Design​ ​-​ ​Mansion​ ​of​ ​Mystery

This stand is very unique with its open and simple lines. The contemporary view of the house automatically gets consumers attention and they are left wandering into the exhibit to see what it is all about.

Mansion of Mystery

Photo credit: google and Pinterest

From​ ​The​ ​Source

Not all stands need to be expensive but it helps if they can be creative or have a point of difference.

‘From the Source’ designed a stand around their values and beliefs, and built a stand that was created in a framework of wood – direct from the source!

The natural wood of the stand then complimented the products, and hey presto – they had a stand that was different and unique.

Exhibition structure

Photo credit: google and Pinterest

 

Ben​ ​&​ ​Jerry’s​ ​-​ ​Outdoor​ ​Shell​ ​Tent

This one is a bit left field but we wanted to include it as it is something that we are seeing in the exhibition industry more and more. The use of inflatables within exhibition stands is becoming more commonplace and once you have seen how effective it is then you will understand why.

Whether it’s a complete solution like this outdoor tent, or an inflatable counter or sofa, the ease of setup really is something to consider

inflatable stands

Photo credit: google and Pinterest

Looking at all these stands we can see that one of the main differentiating factors is creativity and being able to think outside the box. Being different and producing a stand that is outside the traditional parameters can be worth its weight in gold in attracting consumers.

At Displays 2 Go we have an experienced team of designers and are well placed to produce not only a stand that will stand the test of time but will also draw in the crowds and deliver a good return on your investment.