Category Archives: Exhibition Stand

Trends in exhibition stands

The latest trends in exhibition stand design

Designing an exhibition stand should be a moment to have some fun and certainly an opportunity to get excited about branding and brand experience. This is your opportunity to shine, to attract customers, and to ultimately sell your products or services. 

Whether the stand is looking for lead generation, reconnecting with clients, raising brand awareness or launching a new product, a key factor is stand design.

Some of the latest exhibition stand designs are governed by new products in the marketplace and by changing trends in technology. So it’s important to keep in touch with what is going on in the industry as well as understanding the target audience you are wanting to attract.

It’s important to remember that you can no longer differentiate between trade and consumer shows – every visitor ultimately is a consumer in today’s marketplace and we have to make it worth their while to attend.

This is where engagement plays a major role.

Technology on exhibition stands

Technology is being incorporated into exhibition stands now in ways that we have never seen before. The use of interactive apps, facial recognition hardware, robots, 3D printing and mixed reality, whereby pointing your phone at a product on the stand delivers an immersive digital experience, are just a few of the latest trends. These are fantastic ways for exhibitors to engage their audience and become the talking point of the show.

Photostand on an exhibition stand gives instant interactivity.

But along with technology has been the growth of social media, probably one of the biggest changes in the last few years – this really has become a game-changer. Social media sites are easy to set up, inexpensive to run and when used properly can have an immediate impact on an exhibitor’s business. Use them throughout the year to let your followers [customers] know what shows you will be attending, even specifying the hall and stand number. Why not create some buzz around the design of your stand and what they can expect – everyone loves a bit of hype!  

Colour attracts attention

Colour always plays a large role in exhibition stands but gone are the days when 80 per cent of the stands at an event were blue and white! Many companies are now prepared to introduce bright tones, a variety of finishes from natural, wood, stone, concrete or even grass to bring an element of fun or a more sophisticated look and feel. The use of digital fabric print now allows us to produce large scale graphics that have vivid colour and a seamless finish, and by adding an LED light behind the fabric it can really give the stand a WOW factor that pops.

Astro Logitech Stand

LED Lighting at exhibitions

LED lighting and tiles have also had an amazing impact on the exhibition industry – we can now offer more subtle lighting effects on the stand drawing the customers’ eye to certain aspects or highlighting the company name in an effective way.

The cost of lightboxes has dramatically reduced and the introduction of new products to light up displays such as illuminated banner stands and walls are now becoming commonplace. We are also seeing down-lighting and LED tiles appearing allowing exhibition stands to have huge video walls at a fraction of the cost. 

Furniture on stands

Be sure to give good consideration to your stand furniture. Eames chairs are very on-trend this season and can bring a touch of class to any stand, but there are also a lot of designer pieces now available for hire which is refreshing. However, it’s important for exhibitors to understand what they are looking to achieve from the stand before they choose their seating. If the goal is to have a short meet-and-greet they shouldn’t make the seating too comfortable – it is easier to get somebody onto a stand than off again!

As with all trends, the main objective is getting the balance right and the stand to work for exhibitors and their brands. If you need any help or advice on new products in the exhibition industry then why not visit our showroom; we are always happy to help!

Expert Help When You Need It.

Exhibiting at a show takes a lot of planning, organisation and time. But even the best laid plans can go wrong.

Imagine the scene

You’ve spent months developing and designing the perfect exhibition stand so it’s ready for exhibition season. Everything has been delivered and now all you need to do is set up the stand and start selling! But, upon installation you discover a horrible unsightly gap between the stand flooring and the carpet tiles. Oh no!  You booked a 6m x 6m space and were careful to ensure your flooring is exactly 6m x 6m too, but it still doesn’t fit!

At this point you don’t really care who’s in the wrong, you just need it fixed.

Exhibition_stand_dramas_Displays2go

Who do you call and what can you do??

As we all know, setting up a stand is time critical – you need to be ready when the first consumers walk through the door. This is where it pays to be connected to people in the know, people who can react and get the problem fixed pronto. Luckily if you purchased your stand from a reputable company, and have built a rapport with them throughout the build, then you can simply put in a call and get the situation fixed. However, if you bought all of your display gear online, it can be very difficult to know who to call and how to get it fixed before the doors open on show day.

At Displays 2 Go we pride ourselves on always being available to our clients, both prior to show day and beyond. We understand that things can go wrong and we encourage our clients to involve us in the process from start to finish – this means from initial concepts to final installation. That way we can be on-site should anything not go to plan. Although we always test each product before it leaves the factory, we do understand that some things don’t always work as originally designed and small amends may be necessary.

So next time you are planning an exhibition stand, or are looking for some help, give us a call we would love to help!

The importance of colour matching.

Colour is something we often take for granted. Whether it be the colour of the sky, the greeness of the grass, or the way colours react with each other, we all see colour in different ways. However, our eyes can be extremely sensitive to subtle variations in colour. While this might not be the case if they are across the room from each other, if items are in our field of vision at the same time, we will often notice a colour difference.

For this reason, if you are at all concerned about the colour output of your printed assets it’s important you supply your printer with a colour to match when getting them printed. Colour can vary significantly according to the material it is being printed on and the print technology being used. For example, a fabric backdrop wall may look a different colour to a demonstration table graphic wrap which in turn look different to promotional leaflets.

Using the right colour profiles.

Most graphic designers create their work on a computer using part of the Adobe Suite, whether Photoshop, InDesign or Illustrator, and use a range of different colour profiles.

It’s important to let your designer know what you intend to use the design for so they can select the right colour profile. For example, anything that is designed for on-screen use will be designed in RGB, but anything that is printed should be designed in CMYK. It is imperative that you select the right profile for the job otherwise there could be a noticeable difference between how the design looks on screen and the final printed product.

Screen Colours versus print colours

But it’s not just on screen that we see a noticeable difference, there can also be a huge difference in colour between printed products such as paper, card, fabric, boards etc. Therefore supplying your printer with a CMYK colour does not always solve the problem. Why? Well there are a few reasons:

  1. colour can look different when printed on different materials;
  2. colours can easily be different if using different printing companies;
  3. inks can be slightly different on different technologies.

How do we combat colour differences?

You will be pleased to know that there are two trusted ways to avoid all of this uncertainty. Option one is to send a swatch of sample colour for the printer to match to. Option two is to use the universal system that all printers and designers use – the Pantone Matching System (PMS).

Pantone is essentially a library of various colour swatches that can be used as fixed colour references during the design process. Almost every professional design application (e.g. Photoshop) supports the Pantone colour profile, thus making it easily accessible.

How do I choose my Pantone colour?

If you are creating a new brand then it’s recommended that you choose a Pantone colour straight away so that all the promotional material can be matched accordingly.

TIP: Try to choose a colour that has a close CMYK equivalent. That way whether you’re printing in Pantone or CMYK, your brand colour will look very similar.

Pantone and CMYK colour matching

However, if you already have your brand guidelines and they do not include a Pantone colour then we recommend getting a copy of the book and selecting a colour that closely matches your CMYK. If your book does not have CMYK references then you will have to do some colour matching by printing off your CMYK colour swatch and matching it with some swatches in the book. This may seem cumbersome at the time, but it will ensure that when you sit back and look at your exhibition stand or display you will see a level of consistency that is pleasing to the eye.

Implications of not asking for a colour match

If you do not ask your printer to colour match, they won’t!  For this reason, if you end up with a colour you don’t want and you haven’t asked for matching, don’t blame your printer!  Many inexperienced event executives will have a stressful colour-related drama early in their careers and will carry the learning from it all through their career – one experience is generally enough!

Displays 2 Go have been in the display and exhibition industry for over 20 years and understand the importance of colour matching, especially when everything is brought together at the end for an event. If you need any further information then please get in contact with one of our sales team who will be happy to help.

What’s trending right now..?

Everyone talks about things that are ‘trending’ but what does the term actually mean?

A trend is a general direction in which something is developing or changing. It is something that people are attracted to, they resonate with and are drawn to because they find it attractive or useful.

Often the current trends in the furnishing and interior design industry are reflected in our exhibition stands, pop up shops or sampling tables. Companies will ask us to encompass these trends into our designs as a way to connect with consumers.

Here are a few highlights from one of the latest trends…

Scandinavian Look

The whole Scandi look and feel is something that we are seeing a lot of at the moment. The light-coloured timbers and wood grains, the exposed beams and the hessian mats. This look makes for a fresh, modern, stylish feel with clean lines.

Scandanavian_trends

A great example of the Scandi look and feel

The colour scheme follows some simple rules. It has to look natural – hence the use of wood – and the main colour is usually black or white. The timber used in the stand gives the display height, and the black of the furnishings draw the consumer’s eye to the products on show. The look is usually quite minimalistic so whatever product is being exhibited should be a real showcase on the stand.

Exhibition_trends

Lighting is also a fundamental part of this trend with lots of lights hanging from the beams. These tend to be made out of natural elements such as brass, wood, or simple metallic fittings. The lighting is not bright but adds a warm, cosy feel to the stand and can be used to highlight certain products on show.

The final important element in this trend is the use of greenery and plants. This not only adds some colour to the stand but continues the ‘natural’ theming and brings life to the display. You will often see plants presented in ceramic or glass pots, or used as hanging foliage to complete the natural look and feel.

Scandinavian_exhibition_trends

If you would like to know more about incorporating this trend into your next display activity, give us a call on 1300 240 250.

5 Reasons to Choose an Inflatable Display.

Inflatable displays are becoming a more common sight at trade shows, sporting events and road shows. Event organisers love all their benefits, but most of all they love the convenience. Inflatable display materials make life easier!

Here’s 5 reasons why you might try an inflatable display for your next big event!

  1. Quick and Easy Set-up

No need to stress over how much time you need. These blow up displays can be set up and are fully functional in just minutes. Inflatable displays such as demo tables or ottomans take less than 2 minutes to set up!

  1. Portable and Lightweight

Inflatables deflate just as quickly as you inflate them so are easy to pack away ready for your next event.  They are extremely light weight – a gazebo tent weighs as little as 9kg and can easily be carried by one person.  All products in our inflatable range come with a carry bag and portable pump, making it easy to pack down and store.

  1. Customisable

When you want to go for something eye-catching and appealing, a customised inflatable is what you need. Blow up marquees, furniture, inflatable tables and pedestals – these can all be branded with your logo or marketing message. Just tell us what your specific display needs are and we can make it a reality!

  1. Stunning Graphics

Depending on which type of inflatable you choose, there are different fabric options available. For example, our inflatable furniture covering comes with two fabric options: dye sublimated for stunning graphics or there’s PU leather with white silk print or embroidery for a premium finish.

  1. Strong Impact

Inflatables are ideal for events, POS, sampling and exhibitions, not only because they’re convenient and easy to use but because they are impactful and impressive!  The perfect solution for standing out from the crowd or when you want to etch your brand in your customers’ mind! While still new in the marketplace, inflatable display materials create a talking point and differentiate your business from the other display materials around.

 

 Looking for ideas?

If you want to know more about how inflatables could work at your next event then please send us a message here. We’re happy to share more insights on various display solutions and provide quotes so you can better plan your next event.

ICC Sydney proves its worth

Premier exhibition venue

The ICC Sydney has been open to the public for nearly a year now and it has already seen great success. This leading exhibition, convention and entertainment venue is delivering some very positive business outcomes and is fast becoming one of the world’s most desirable event destinations.

Exhibition_and_Conference_Centre

Source: Google – ICC – Boat Show

The 50th anniversary of the Sydney International Boat Show was recently hosted over five days and took over the facilities offered by the ICC. It fully activated all 32,600sqm of exhibition space, along with the 5,000sqm event deck and Cockle Bay wharf, which housed 900 boats.

Most successful event yet!

More than 63,000 visitors attended the show and it is believed that the show facilitated $250m worth of business on site, which equates to an amazing $3m of business transacted each hour the event was open! And a further $200m in trade is expected to take place after the event. Howard Glenn, CEO of the Boating Industry of Australia, said it was the most successful show since the GFC, and with those stats you can see why!

The ICC has hosted more than 400 events in its first year and there are plenty more in the pipeline. The success of the ICC is attracting business travelers to the area and this means benefits for many businesses, especially those in the hotel and travel industry. Local businesses are also reaping the rewards and we hope this will continue as the ICC attracts major events and exhibitions.

All your exhibition requirements

Displays 2 Go has its own production team working out of a production facility and warehouse in Sydney. Together, the team have many years of experience in producing display, exhibition and event solutions.

Whether you are looking for an exhibition stand for your next show or display products to make you stand out, we have the ability to design, manage, build, deliver and install your exhibition stand.

To discuss your requirements, call us on 1300 240 250.

Exhibition​ ​stands​ ​from​ ​around​ ​the​ ​world

In our industry we know the importance of standing out from the crowd. But it’s all too easy to blend in when it comes to large exhibition halls like the ICC Sydney. So how do you stand out amongst hundreds of different exhibitors, and how do you cut through all the traffic?

We decided to take a look around the globe to see what types of exhibition stands really stand out, show you what can be done and let you take inspiration from these companies that turn heads with their stands.

Retro​ ​Exhibition​ ​Stand

Creating that WOW factor with different materials is one way to get attention. This corrugated iron container-style stand, with its bold colours and workshop lighting, creates interest and intrigue from the outset. It makes people want to stop and look inside.

Retro Exhibition stand

Photocredit: google and Pinterest

Odlo​ ​Sportswear​ ​and​ ​Apparel

This stand has impact for two reasons. The modern structure certainly makes an impression, with its height elevation combined with the huge images, and the use of lighting really promotes the products.

The stand is cleverly designed to look like a retail shop window, creating an authentic air that people are drawn to.

Stand our exhibition stands

Photo credit: google and Pinterest

The​ ​Honest​ ​Company

The Honest Company took a creative stance when it came to delivering their exhibition stand. Being a consumer goods company that emphasises household products for ethical consumers, it made perfect sense to create a store that was open and honest with no roof or doors. The colourful flowers along with the grass effect is a clever design that gives the stand presence and an affinity with potential consumers.

The Honest Company exhibition

Photo credit: google and Pinterest

Serafini​ ​Shop​ ​Fitters

Serefini’s stand combined many different wall formations, creating its own world inside the stand.

The combination of round swinging windows made of copper, brass and wood offered insights and outlooks into their shop fitting systems, creating intrigue and drawing more people in.

Sarafini Exhibition Stand

Photo credit: google and Pinterest

MG​ ​Design​ ​-​ ​Mansion​ ​of​ ​Mystery

This stand is very unique with its open and simple lines. The contemporary view of the house automatically gets consumers attention and they are left wandering into the exhibit to see what it is all about.

Mansion of Mystery

Photo credit: google and Pinterest

From​ ​The​ ​Source

Not all stands need to be expensive but it helps if they can be creative or have a point of difference.

‘From the Source’ designed a stand around their values and beliefs, and built a stand that was created in a framework of wood – direct from the source!

The natural wood of the stand then complimented the products, and hey presto – they had a stand that was different and unique.

Exhibition structure

Photo credit: google and Pinterest

 

Ben​ ​&​ ​Jerry’s​ ​-​ ​Outdoor​ ​Shell​ ​Tent

This one is a bit left field but we wanted to include it as it is something that we are seeing in the exhibition industry more and more. The use of inflatables within exhibition stands is becoming more commonplace and once you have seen how effective it is then you will understand why.

Whether it’s a complete solution like this outdoor tent, or an inflatable counter or sofa, the ease of setup really is something to consider

inflatable stands

Photo credit: google and Pinterest

Looking at all these stands we can see that one of the main differentiating factors is creativity and being able to think outside the box. Being different and producing a stand that is outside the traditional parameters can be worth its weight in gold in attracting consumers.

At Displays 2 Go we have an experienced team of designers and are well placed to produce not only a stand that will stand the test of time but will also draw in the crowds and deliver a good return on your investment.

Evolution of the Exhibition Industry

The exhibition industry is changing, and so are the products we use. There’s no need to organise a truck to collect your stand and then have three people ready to erect it – today’s products are much more portable and lightweight. In addition, they can usually fit in the back of a car and most people can erect a stand in just a few hours.

So what has changed, and is it really for the better?

Materials

One of the biggest changes to the industry is the design of the products and the materials we use. Many of the exhibition stands we now design are formed with an aluminium frame covered by a fabric sleeve. This creates a stand that is not only impactful, with its vibrant graphics, but is also robust and easy to set up. Demonstration tables and counters fold down flat into bags and flooring is designed to be laid time and time again.

Displays 2 Go

The risk of damaging part of the stand is drastically reduced, mainly because the fabric graphics do not chip or scratch like the old panels used to. In fact, at the end of the exhibition you can simply pop it in your washing machine and have it ready for your next trade show.  And with one giant graphic – rather than individual panels lined up together – exhibition stands simply look better.

Changing out your messaging is also an easy fix and one that is not too costly. Simply get another fabric sleeve printed and, hey presto, you have a whole new look for your stand. You can even print a different message on each side!

We’re also seeing an increase in the use of inflatable structures.The inflatable range consists of gazebo tents, furniture, counters and tubes. It is constructed with a strong PVC and then covered in a printed polyester cover. The cover can be branded with your logo or marketing message. Being inflatable means it can be erected very quickly, is highly portable and super easy to assemble. Call us direct for more information on 1300 240 250

Displays 2 Go - inflatables

Technology

Stands are utilising more and more technology. Visitors want to be engaged and amazed, and new technology products mean that visitors are indeed engaged even when staff are busy. Something as simple as an iPad stand or an integrated TV can be an effective tool and will not cost the earth. Touchscreen digital displays are another popular product on stands today. Not only do they draw visitors in, but they also enable them the ultimate freedom of discovering your products and services themselves using on-screen navigation. For many businesses, investment in a touch screen kiosk is re-paid easily with less staff on-stand, plus the screen can be re-programmed with a mix of content for other uses.Digital touchscreen Kiosk

Consumers

One of the biggest changes in the industry are the consumers themselves. No longer is it ok to just have a stand with a couple of staff members and a fish bowl to collect business cards. Consumers nowadays need to experience something, they need to be wowed if they are to remember your business. So it’s important to get all the elements right. Yes, it’s important to have a good looking stand, yes, it’s important to have technology, but what will really set you apart is being a little different.

If you need help being ‘a little different’ then give us a call. We’re a little different too! Find out how we can help. Call our team today on 1300 240 250.

It’s more than just an exhibition stand

For all the developments within the exhibition arena over the last twenty years, the essence of what makes a good exhibition stand has not really changed.  They are still all about creating a presence,  promoting your brand and showcasing your products. But, the way you do this is what has changed. No longer are people simply drawn to colourful graphics and a product demo – these days you have to be a lot more creative about how you design your stand.

Displays2Go - Exhibitions stands

The design of a stand should ideally generate multiple touch points to maximise engagement with visitors.  A good design drives visitor participation whilst on your stand, using content of varying degrees of duration and depth of involvement.  Without engagement a stand risks being unmemorable and the brand experience forgotten, leading to results that fall short of the exhibitor’s objectives.

At Displays 2 Go we use several principles to deliver stand engagement, which broadly come under the styles of of ‘encourage’, ‘enable’ and ‘guide’.

Hands-On Learning

Provide digital tools to encourage further brand immersion – multimedia displays solutions provide anything from touch screen TVs to an iPad display counter that can link to further product knowledge or digital & web assets.

Product Handling

Often stand visitors need to touch and feel the products on display in order to properly understand them, which can require the development of a tactile component or experience. Developing innovative ways of displaying feature products on a stand requires some clever lateral thinking, as well as staying dialed in to the “qualitative” experience around the product. 

Displays2Go - Exhibition Stand

Brand Experience

With a selection of stands all fighting for presence, clients often ask us to ensure they stand out from the crowd. Creating unique brand experiences and introducing game-play and fun activities into your stands can ensure a memorable interaction between stand, brand and visitor.

Taste and Trial

If it’s food or drink that you’re showcasing you’ll need display equipment that is not only food grade, but is designed to give enough space to demonstrate effectively and enable clients to easily try your product. A combination of exhibition stand and mobile sampling trays or trolleys may be a solution, which not only gets your product tasted but also gets your brand ambassadors out in the crowd to answer questions and make the experience a memorable one!

Displays 2 Go - SamplingCommercial Discussion

For some clients, an exhibition stand is where deals are brokered. Participation is face-to-face and requires a longer engagement time, discussing sensitive topics and negotiating the finer points of a deal. For these, more private and seated space is important – a quiet area away from the crowds, and of course a nice coffee or cold glass of water always goes down well!

The last but by no means least to consider is:

Flow

Although not a factor most people will consciously notice, the flow of visitors through your stand is just as important as the look and feel.  Often the movement of people around a stand is forgotten among other considerations, but it’s vital to take into account where visitors are likely to stop, and where each element should appear within an exhibition stand to drive maximum effect.

In order for design to be effective, as a stand builder we need to know the objectives of the exhibitor. For instance, are we trying to gather email addresses for a database, or encourage trial of a product, or make one-off larger sales with a few key individuals? This will directly affect the layout of a stand and how we encourage visitors to move within the stand.

On a corner site vs a centre site, people will flow around the stand very differently. As designers, are we happy to accept free movement and flow, or do we need to design a user journey into the stand layout, forcing behaviour through design and build?
Displays 2 Go Exhibition Stand

Whatever your goal is for your stand, make sure you think about the whole picture. Designing for an exhibition, conference or event is not like designing for a poster or an ad campaign. It requires a special set of skills that combine considerations such as 3D design, large format artwork production, good knowledge of printing processes and a solid understanding of stand materials. So, next time you are thinking about promoting your product why not pick up the phone and have a chat with us.

Wall Graphics for Exhibition Display Walls

We all know that first impressions count, and never more so than in a crowded exhibition hall. So how can you make sure that you stand out and that your booth makes an impact?

One of the most important features of an exhibition stand are the graphics, because people are always attracted to what they see. Choosing your graphics is not always an easy decision but it is crucial that you understand the differences and select one that is right for you.

There are four different ways to create graphics for your exhibition display walls. Let’s take a look at each option:

FABRIC DISPLAY WALL

A fabric display wall consists of a single, one piece fabric graphic along each section of wall in your booth. It has Velcro stitched onto the rear side so it is very easy to attach, and because the entire graphic is in one piece there are no seams or joins. This type of graphic does rely on you getting a wall at your venue.

ADVANTAGES:

Easy to assemble

No seams or joins

Easy to transport

Low light reflection

High quality graphics

fabric display wall

LAMINATED DISPLAY BOARDS

Folding laminated display boards are generally created in 1 metre-wide sections and fold into thirds for easy transportation. They mount to walls easily with the use of Velcro. The graphics are trimmed so that they line up perfectly to create a great overall effect, even though the graphics are in segments.

ADVANTAGES:

Easy to assemble

Photographic quality graphics

Good portability

Graphics 2 Go - folding laminated panels (5)

ROLL UP DISPLAY BOARDS

These roll up boards are very similar to the laminated boards but instead of being folded they are rolled. They are also created in 1 metre-wide sections and mounted with Velcro. They have a magnetic edging on the side of each panel which enables the boards to neatly connect to each other to create a seamless finish. These types of boards are a little less popular these days as they are more cumbersome to work with and have been superseded by other solutions.

ADVANTAGES

High quality graphics

Good portability

Graphics 2 Go - folding panels

BYO DISPLAY WALL 

Last but by no means least is our “BYO Pop Up Display Wall” and yes it does literally mean that you bring your own portable light weight wall to the exhibition. No more worrying about what type of wall is at the exhibition venue.  We will supply you with a graphic display wall that is self supporting. This type of wall can be used as a backdrop stand or display wall. It’s free-standing and can be placed in front of your booth wall or it can actually attach to the wall behind.

ADVANTAGES

Dye sublimated fabric graphic

Easy to assemble

No seams or joins

Easy to transport (it even comes in it’s own carry bag)

Low light reflection

Versatile and multi use

Display Wall - Displays2Go

So, now that you have read all this information we hope you are more aware of the options that are available to you and able to make an informed decision about which option is best for you. However, if it’s all still a bit of a minefield for you – don’t worry, just give us a call and one of our friendly and experienced sales team members can help you. We even have a showroom which you are more than welcome to visit and we can show you the options.