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How do I choose the right exhibition display for my needs?

Choosing the right exhibition stand is crucial for a successful presentation at trade shows or events. It requires careful consideration of various factors to ensure it aligns with your goals and effectively represents your brand. Here are some frequently asked questions that individuals or businesses often have when making decisions about exhibition stands:

What size of exhibition stand do I need?

Consider the available space at the event, your budget, and the type of products or services you are showcasing.  Larger sizes cost more, but can also deliver greater value because they give you greater presence amongst the other stands and provide an opportunity for you to show more.

Should I order space only for the exhibition, or a shell scheme booth?

This is an important consideration. If you order the space only, that leaves you with the opportunity to completely customise your stand from the ground up because you have an empty space to work with.  If you order shell scheme this means your booth will already have walls and most commonly a facsia across the front. You will typically have to pay extra for the shell scheme and it does limit your options, however there are numerous ways you can dress up this space.  One of the most popular and cost-effective methods is to use our Graphics 2 Go exhibition graphics, which are designed to attached directly to the shell scheme booth walls.

How can I ensure my exhibition stand aligns with my brand identity?

Work closely with designers to incorporate brand colours, logos, and messaging into the stand's design.

What types of exhibition stand designs are popular?

Explore options such as modular stands, custom-built stands, portable displays, and interactive designs to find what suits your needs.

How can I make my exhibition stand standout from the competition?

Consider unique elements like eye-catching graphics, innovative technology, or interactive features to attract attention.  Give your audience a reason to approach your stand.

What is the ideal budget for an exhibition stand?

A lot of the cost in attending an exhibition will be consumed by the space booking and the logistics for your team, such as time out of the office, travel and accommodation, meal allowances etc.  These costs are separate to the stand itself, and your stand costs will be extra.  If the exhibition is worth attending you should be prepared to spend at least a few thousand dollars to dress it up appropriately. A custom-built stand will typically cost in the vicinity of $5,000 to $50,000.  stablish a budget early in the planning process and factor in design, construction, transportation, and installation costs.

How can I save money with my exhibition stand?

If keeping costs to a minimum is essential for you to be able to afford the stand we would recommend using some techniques to cut out the hidden costs. You can avoid costs by sticking with portable displays which you can transport and assemble yourself.

How can I ensure my exhibition stand is practical and functional?

Think about the flow of traffic, accessibility, storage space, and the ability to showcase products or services effectively.

Are there any restrictions or regulations for exhibition stands at specific events or venues?

Check with event organisers to understand any size, height, or design restrictions that may apply. Displays 2 Go has worked extensively with malls and venues across New Zealand. Take a look at our mall marketing expertise for further information.

Should I rent or buy an exhibition stand?

Evaluate the frequency of your participation in events. If you attend multiple shows, owning a stand might be cost-effective, while renting can be suitable for occasional use. For further information, click here.

What is the lead time for designing and building an exhibition stand?

Start the process well in advance to ensure ample time for design, revisions, and construction, especially for custom stands. Talk to Displays 2 Go about our full project and campaign management to ensure you are on-time and on-budget.

How can I incorporate technology into my exhibition stand?

Explore options such as digital screens, interactive touchpoints, and augmented reality to enhance visitor engagement.

Can my exhibition stand be reused for different events?

Opt for modular or adaptable designs that can be reconfigured to fit different spaces and themes.

What kind of lighting is best for my exhibition stand?

Choose lighting that highlights key elements, complements your brand colours, and creates a visually appealing atmosphere.

1. Define Objectives Clearly outline your objectives for participating in the exhibition. Whether it's lead generation, product showcasing, or brand awareness, your display should support these goals. For a little more information, click here to see Displays 2 Go blog on why it's important to set exhibition objectives.
2. Understand your audience Consider the preferences, interests, and demographics of your target audience. Your display should appeal to them and create a positive impression.
3. Establish Budget  Determine your budget for the exhibition, including booth space, design, construction, and promotional materials. This will guide your choices and help you stay within financial constraints.
4. Identify Space Requirements  Understand the size and layout of the exhibition space you've reserved. Your display should fit comfortably within the allocated space and maximise visibility.
5. Consider Branding & Design  Ensure that the display aligns with your brand identity. Choose colours, graphics, and design elements that reflect your brand image and messaging.
6. Determine Type of Display  Decide on the type of display that suits your needs. Options include pop-up displays, modular displays, custom-built exhibits, tabletop displays, banner stands, and more.
7. Evaluate Portability & Ease of Setup  Consider the portability and ease of setup of the display. If you attend multiple events, a portable and easy-to-assemble option may be preferable.
8. Think about Versatility  Opt for a display that can be easily adapted to different event sizes or configurations. Versatility allows you to make the most of your investment.
9. Incorporate Technology  If appropriate for your goals, consider incorporating technology such as touchscreens, interactive displays, or digital elements to enhance engagement. 
10. Prioritise Visibility Choose a display that provides maximum visibility. Consider the height, placement of graphics, and use of eye-catching elements to attract attention.
11. Plan for Storage & Accessories  Consider storage needs for promotional materials and personal items. Additionally, plan for accessories like tables, chairs, and lighting to enhance your booth. Let Displays 2 Go take care of your event logistics and collateral storage requirements.
12. Check Regulations & Rules  Familiarise yourself with the exhibition venue's regulations and rules regarding booth sizes, heights, and any restrictions. Ensure your display complies with these guidelines. Click here for some further information on marketing in shopping malls!
13. Consider Sustainability  If environmental responsibility is a priority, consider eco-friendly materials and sustainable options for your exhibition display.
14. Review Past Successes & Failures  Reflect on past exhibition experiences. Identify what worked well and what didn't to inform your choices for the current event.
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