Experiential predicted to rise.
More and more marketers are realising the importance of sponsorships and brand engagement in leveraging an emotional connection with their brand. A recent article in Event magazine in the UK highlighted the increasing number of brands looking to boost their use of experiential and events channels this year – a 54% increase over 2014!
Here in Australia we’re seeing an increasing number of events, festivals, shows and outdoor activities; not only music festivals but food and wine festivals too. The weather forecasters are telling us its going to be a long hot summer, so these events are likely to be well attended.
When investing in these events, it’s important that brands ensure they connect well with attendees so as to ensure a strong association between their ‘good times’ and the brand. Delivering strong branding is a critical element.
Displays 2 Go has a huge range of branded display options, perfect for use both outdoors and in, and robust enough to take all that our weather can throw at it. Our team have built entire outdoor event solutions, sampling booths and experiential campaigns for brands like Cadbury, Ben & Jerry’s and Woolworths. We even have branded tricycles that you can take out into the field to really get noticed this summer.