This is where our in-store writing sits: retail displays, product merchandising and the kit that ends up in shopping centres.
The articles run from practical lists, such as ten ways to enhance your retail store displays, to explainers like the difference between plinths, pedestals and podiums. There is older material here too, including a piece on product merchandising and the launch of the Click-Stand mobile sampling unit.
If you are planning a mall activation or reworking a shop floor, read through these first, then come back to the catalogue once you know which tables, stands or plinths you need.
