When marketing a product, 93% of consumers identify visual appearance as one of the most important factors when shopping*. With this is mind, it is crucial that whatever you’re trying to sell or present is well lit and attracts attention.
Take a window display in a shopping mall for instance. What gets you to turn your head and look? It could be a number of things: movement, colour or light, but one thing’s for sure; you would not even give the window a second glance if it was in pitch darkness.
So, what do you need to think about when you are lighting up a display? Here are a few tips to get you started:
– consider other colours to create drama, not just a white light
– use spotlights to pick out key information, brand imagery or to light up dark corners
– light up your brand logo so everyone knows who you are
– draw attention to your product by lighting the stand it sits on
– place light behind fabric to make it shine through the whole display
With this in mind, what products are out there to light up displays and get more attention?
LED lights are the preferred choice for illuminating most displays and exhibitions these days. Not only are they 80% more efficient than a normal light bulb, they last longer, are smaller in size and are more robust. All our stands can be fitted with LED lights to add more impact and really light up your message.
The low voltage lighting used in shop displays is also very effective, whether it’s lighting up an acrylic box, a poster or some shelving. The lights are all cantilevered with 180 degree adjustable heads enabling you to get the perfect position.
Give your image some depth and clarity with the illuminated light box. These innovative boxes are ultra slim and highly effective. They are the ideal display solution for retail outlets, exhibitions, restaurants, bars, airports and more. They come in all sorts of styles so can be used on a poster stand, a wall, a mirror or a writing board.
They run on a 12 volt system, so are easy to install, offer low heat output and don’t contain mercury, providing the smallest carbon footprint available.
PLINTHS WITH LIGHTING
Using a display pedestal or plinth with in-built lighting is one of the most effective ways to draw attention to your display. The light can be directed upwards through the top of the plinth, shining on to any item sitting on top, or out through the sides of the plinth as well. As a general rule the plinth top will feature a frosted or colour tinted acrylic or Perspex, which will enable the light to shine through.
Our LED lighting modules can be supplied with a scroll-wheel remote, allowing you to achieve a wide variety of colour options to suit your individual environment and requirements. Lights can be programmed to stay as a static colour, flash, or fade in and out, and even change from one colour to another.
The Lightbox plinths create a stunning effect. They’re simple and stylish with an aluminium frame in combination with a hard-wearing, melamine-coated MDF top. Three faces of the plinth are custom finished in your chosen corporate colour, logo or graphics, and the fourth face features a stylish light box sitting behind your graphic.
All images can be changed out with ease, giving you the flexibility to customise your promotional message or highlight a new product according to your specific requirements. A great solution for dark corners or to show off your products whilst sitting on a plinth.
Of course, if LED lighting doesn’t suit your needs there are other low voltage lighting options available. These can be tailor made to your specific requirements so just give us a call and we can work out what you need.
The one thing to remember in all of this is that light and the visual appearance of your message, brand or product is critical to the way it is received by your customers, so ensure you make an informed decision to get the best results.
To discuss any of these options further, please give us a call on 1300 240 250 or drop us an email.
* Kissmetrics infographic