Monthly Archives: March 2015

The Superwall Display System has arrived.

Brandstand NZ - Superwall

Our new SuperWall Display System sets the benchmark in flexibility and portability. Finally, create the stand YOU want and imagined without the constraints of a modular system and magnetic graphic panels. Now you can have any shape you want, any height you want and any graphics you want. All your display needs can be catered for in one system.

The SuperWall display system is changing the way we build and create display stands. Remember how you used to have to match up the panels on your display walls to get them all straight? No longer necessary. Remember how you used to worry about scuffing your panels and how expensive they were to replace and keep clean? No longer an issue.

Remember how you used to have to work your design into the panel system you were buying, and when you turned up at a conference, all the others stands looked similar? Not any more. We ‘re so confident in the construction of these stands that they all come with a 5 year hardware warranty.

Brandstand NZ - Superwall Exhibition stand

5 Reasons to Choose the SuperWall Display System

There are 5 reasons why the SuperWall Display System is the sensible choice.

Brandstand NZ - Superwall Iconsuper lightweight

The future of large affordable marketing displays is here.

The SuperWall Display System is built with simple and lightweight aluminium tubing that’s incredibly strong. It’s also a snap lock system so no need to drag your tool box with you! Over the top of the tubing goes a wrinkle resistant polyester fabric graphic print. This is unobtrusively zipped into place in order to get tension all around the fabric. The end result is a smooth, wrinkle free look that really stands out from the crowd.

All the display elements are supplied in a heavy duty bag, so it’s easy to transport and simple to keep all the parts together. And if you trade up to a hard shipping case, the case actually doubles as a branded podium too!

Being so lightweight also means these display stands are unbelievably easy to put up and dismantle. It only takes a few minutes to snap together the frame and then pull over the fabric sleeve.

In the old days your spider frame magnetic display wall weighed around 40kg, but with the new SuperWall Display System, that’s more like 10kg! That means cheaper freight, easier installation, and a whole lot less stress!

Brandstand NZ - Iconsinterchangeable machine washable fabric graphics

Get that brand new look every time.

The SuperWall Display System uses durable fabric graphics that can be washed after every use; they’ll still look fresh and new, even after many uses. Just pull the fabric out of the bag and throw it in the washing machine on a cold wash. Or better still, take it down to the laundrette for a service wash!

Brandstand NZ - Iconsenvironmentally friendly 

Exhibition and eco friendly

Be happy that the system you’ve chosen is as environmentally friendly as possible.

  • it’s lightweight and easily transportable, cutting down on freight costs and your carbon footprint
  • it’s printed using a dye-sublimation process, which is recognised globally as the most eco-friendly printing process
  • it’s washable and re-usable year after year, so your small carbon footprint is at least spread over years of use
  • you can light up your stand with energy-efficient LED lights

Brandstand NZ - Superwall Iconflexible & modular system

A solution for all your needs.

In the past your imagination tended to be constrained by modular display systems, but those days are gone. Our new SuperWall Display System features both off-the-shelf and custom options, so you can create anything you like. We simply cut and bend the aluminium framing to the shape you need, then cut and sew the fabric to that shape, before printing your graphics. Take a look at some of our recent case studies to see the limitless possibilities.

We have a huge range of off-the-shelf fabric components and options that can be adapted to suit, so it’s easy to find the right solution.

  • various wall sizes and shapes
  • various counter sizes and shapes
  • single or double sided print options
  • various LED lighting options
  • storage case options which double as counters or podiums
  • multimedia display options, with integrated TV mounts and iPad display options

Our fabric graphics panels can all be printed on both sides, so no need for your stand to be shy and stand against a wall! Enjoy the freedom of exhibiting in the best areas, not merely the areas that are constrained by your stand design.

We all know things change over time, so when you need to change out some of the graphics, we simply print a new fabric, ready to fit over your existing framing. It’s a really cost effective way to invest in a stand, but keep the content up to date and fresh.

Brandstand NZ - Superwall Iconhigh impact graphics

You want your display stand to stop people in their tracks.  You want it to make an impact. The new SuperWall Display System is one of the most dynamic displays we’ve ever seen, and here’s why:

  • the panels and walls can be made very tall, so you can own your stand space
  • we have the option to use flat or curved walls, or even create a bespoke finish, so you can fit into your space effectively but also differentiate yourself from your competitors
  • all the stand elements you use are consistent in look and feel, so the overall effect is stunning
  • the fabric printing process we use is simply incredible, so your message really ‘pops’
  • the choice of lighting options mean we can deal with even the trickiest of venues

The Choice is yours.

The SuperWall Display system consists of an incredible range of items, shapes and sizes. Take for instance our Display Walls. You have the following options available to you:

Corners – choose from curved or square corners

Top – choose from curved or straight top edges

Shape – choose from S-shaped, concave, convex, extra long, or simply straight.

If we look at complete exhibition solutions, you can choose from a vast array of set-ups and accessories. One solution provides many options because various modules that make up the full stand can be used in various ways.

The SuperWall system comes with perhaps Australia’s widest array of accessories, allowing you to build and integrate all the elements you need into your stand. Or relax in the knowledge that you can continue to invest in and grow your stand over time, as your needs change, using a system that is consistent throughout all elements.

Just Imagine. A truly CUSTOM display.

The SuperWall System lends itself to bespoke creations. We can cut fabric and bend aluminium to create a very personalised, bespoke display, whilst still keeping it incredibly lightweight and easy to transport.

With the SuperWall Display System we can create almost anything. So talk to us, show us what you’re after, and we’ll deliver it; on budget, on time and just as you imagined it.

It’s a simple journey, but an important one to get right.

first | We listen, and talk, and listen some more. It’s important to fully understand what it is your thinking of and what it is you’re trying to do with your display stand.

second | We brief our designers so that we can take all those words and turn them into a picture, because we all know that a picture speaks a thousand words. We work with some amazing 3D designers to create our display and exhibition stands, because it’s important to understand the movement of people through the stand and the journey they are being taken on. 3D designers understand lighting, engineering and functionality, in ways that graphic designers often don’t.

third | We project manage the production and the artwork, keeping it all on time AND within budget.

We’d love to show you our displays and demonstrate just how amazing they are.

Call us now on 1300 240 250.

Fifty Shades of Grey – SuperSexy

It’s hot, it’s steamy and it’s like nothing you have seen before!

In short, it’s truly massive.

Displays 2 Go - SuperWall

Mr Grey has become a common fantasy in most households around the world but who would have thought a fabric image could look so real. The 10m wide x 2.9m high curved SuperWall in the Byron Kennedy Hall at Fox Studios looked stunning for the Australian premiere of 50 Shades of Grey in February this year.  Well done to The Event Department for an outstanding result!

At Displays 2 Go we have had many orders for our fabric displays systems, but this is one of the largest SuperWalls we have constructed to date. They are so versatile that we can ‘whip’ up any size or shape. The SuperWall frame is constructed with aluminium poles and then a printed fabric sleeve slips over the top of the frame and is secured at the bottom with a zip. The end result: an image that most women would die for!!

SuperWalls are also super lightweight making it easy to move around from place to place. The high impact graphics are interchangeable and washable so they always look vibrant and new.

Take a look at these pics to see the construction:

Displays 2 Go - SuperWallThe frame was constructed first.

Then the fabric sleeve is placed over the top starting at one end.

Displays 2 Go _ SuperWall

The fabric is fed along the frame.

Displays 2 Go - SuperWall

Secured at the bottom with a zip giving a crease free look.

Displays 2 Go _ SuperWall

Too sexy! Who would believe that it was fabric?

Check out more pics of the event with the celebs here.

Displays 2 Go - SuperWall

If you would like to know more about the range of SuperWalls then give us a call or check out our website for more details.

New Product Launch

Displays 2 Go - New product launch blogThere are many ways to launch a new product into the marketplace and businesses do it every day, but only a small proportion are successful. What steps can you take to increase your chances of success and make a greater impact in the marketplace?


Review your product before launch

There are 3 key areas you need to review before you launch the product to market.

1. Evaluate the readiness of your company to support rapid growth. Do you have the staff, production and customer service structures and protocols in place?

2. Reviewing the product itself at this stage is imperative. We all know that there is a natural tendency to over-hype the product initially, so make sure your rosy view of the product is backed up by thorough testing and consistent results.

3. Evaluating the marketplace will have been an ongoing exercise and market research provides vital information that will help you launch your product. Humans tend to suffer from something called confirmation bias; that is we often seek out data and sources that confirm our views and ignore or place less value on those that don’tObviously it is crucial that you are honest with yourself, and that the research truly does indicate that there is a market for your product.

If you are not sure about any of the above probably delay the launch. You only have one chance to make a buzz in the marketplace and you can’t afford to waste it.

Displays 2 Go - NPD Blog


Plan your launch 

To launch a product successfully you need to know your marketplace and have a plan. To help deliver this you will need to review a few things.

Competition – this is a vital part of your success. It can help you identify and shape your product and give you vital information about how and where your product will sit in the market.

Target Market – outlining the specific demographics and behaviours of your target market will help with the planning of your launch strategy. Not only will  it provide a picture of what your “typical” customer looks like it will help you target those who are most likely to purchase.

Marketing Strategy – a well planned approach with a variety of marketing channels will give you the best coverage possible. Make sure you use all the data you have collected above and then use a multi-faceted approach to reach your customer.


Displays 2 Go - NPD BlogExecute the Launch Event

Once you have a plan in place and the launch date is circled on the calendar it’s time to start thinking about what ‘pre-launch’ activities need to be fed to the marketplace to get the best reception for your new product.

Promote Early – It’s important to get the name of your product out into the marketplace early so customers can recognise the name on launch day and potentially purchase it. Let well known editors, bloggers, experts review your product to whet appetites and generate some excitement.

Be creative – If you want to launch your product in the marketplace with a bang you need to think outside the box and be creative. Ensure that you are creative in the way you express information.  Whether it’s through social media, infomercial or video, you need to stand out from the crowd.

Be Social – Social media has changed the way we think about marketing and it has amazing power if used well. Ensure you generate conversations around the product by using compelling content and imagery.

Displays 2 Go - NPD BlogInvite to the Post Launch Events

People get invited to go to the launch of a new film but not everybody gets invited to the after party. The after party is where you have to ‘work it’ to stay on top and be front of mind and it’s no different with a product launch. Post launch events are what makes the product a success so be sure there is easy access to the product and the information on it, whether it’s free trials, videos or product demos.

Free trials and giveaways are a great way to get your product out into the marketplace. People love a freebie to take away with them and if it’s of a generous size or value your product will maintain its impact longer.

Product demos and sampling can deliver instant results, especially if the product is food and you are sampling it within a supermarket. Research indicates that 1 in 4 people who try a product will go on to purchase it. With this in mind make sure that the hardware you are using to showcase your product is well designed and branded. Does your product need to be mobile to gain the attention of your customers by using a sampling tray, what cooking/preparation facilities do you require to showcase your product, do you need a large demonstration table or small? It’s essential that you have the right equipment for the job as you only get one chance to make an impression.

Displays 2 Go - NPD Blog


Review what worked and what didn’t

With all launches it is imperative that you review your strategy and see what media tools worked for you. Look at what gave you the best ROI and what gained you the most engagement with your customers. Once you have all these facts and figures then work on building the brand and customer base with regular promotions and research.

Displays 2 Go - NPD BlogHELP

Displays 2 Go is Australia’s leading manufacturer of in-store demonstration and sampling equipment. We understand DISPLAY and we’re enthusiastic about creating impactful and effective materials that promote your products at launch events and in the marketplace.

With an outstanding range of products, a clear understanding of the marketplace and custom built designs that provide the perfect solutions to meet your needs, isn’t it time you gave us a call?

Call us now 1300 240 250