If you have ever run a marketing or sampling campaign in any of the SCentre’s (formerly Westfield) then you will be aware that there are certain rules that you must adhere to. This is standard, and something as marketeers we accept and understand.
Why have rules?
The rules are set to protect the stores in the centre and to ensure that the display setup is to a certain agreed standard and will not harm any of the general public – the mall must take responsibility for health and safety within its buildings.
This may all seem like common sense, but as technology advances in the display industry so do the products.
The NEW Blade Stand.
SCentre has decided to create a new standard around display collateral, pushing clients from old, out-dated pull-up banners towards the new style of banner that is called the Blade Stand. Using these new banner stands throughout their malls creates a more premium feel and a more consistent image. These banner stands are more stable than a traditional pull-up banner thanks to their low centre of gravity, so are loved by shopping centres as they improve the safety of patrons.
The new Blade Stands feature a graphics printed on fabric, and can be printed on both sides to drive even greater impact by reaching the audience from multiple directions. Each stand can still be set up in minutes and the fabric graphic changed quickly – the fabric skins can even be put through a washing machine to ensure they consistently look like new.
With three different widths (600mm, 900mm, or 1200mm) available, you can be assured there is a size to match your needs. The slender 600mm wide stand is ideal where space is tight, whereas the 1200mm wide unit stops audiences in their tracks!
Why not take a look at our range and we can get you ready for your next mall campaign.