Category Archives: Outside Events

Sampling techniques

When thinking of free samples we inevitably think about food and drink, because the food and beverage industries have made sampling an integral part of their marketing strategy for years. Despite how quickly our world is changing, and the technology that goes with it, the tradition of sampling still lives on albeit in a more non-traditional way.

Retail

Food sampling in grocery stores and shopping malls from a demonstration table or a vendor tray is the most recognisable form of sampling for consumers. It encourages them to taste the foods just a few feet away from the product and the cash register, thereby securing the potential for fast and easy sales.

Displays 2 Go Demonstration Table

Office

In-Office sampling has recently been recognised by marketers as a huge untapped opportunity with large numbers of professional people gathered in one place. Although there is the risk of it being intrusive, most recipients are more than happy to have a sample left on their desk!

Outdoor sampling

Experiential campaigns and roadshows are definitely a great way to make a noise in an outdoor space. The use of vendor bikes and sampling trays are a great way to move around the crowd and cover ground. Roadshows not only have a presence but also have a way of drawing in the crowds, enabling customers to sample and ‘experience’ the brand.

From the company

Although not a traditional technique, companies are finding themselves having to offer free samples to concerned customers who call up to find out what ingredients are in their products. To exude a sense of confidence and transparency most companies are happy to send out a free sample of the product in question along with other complimentary products.

Food delivery

Time is a precious commodity and grocery shopping online is becoming commonplace in much of Australia. The food delivery revolution, whether it’s from Coles or from your local egg supplier, is becoming a given in many households. With these delivery services, food companies large and small have the opportunity to get samples out by utilising this delivery channel.

Sampling via food delivery vansTechnology

Technology is all around us and some companies are utilising technology to encourage consumers to sample their products. Doritos, for example, created a ‘scannable’ chip. This chip was only included amongst the three new flavours of ‘3D Jacked’ Doritos. Once purchased, the customer scanned a physical chip with a phone and it gave access to cool 3D videos and more. This use of technology is clever as it not only ensures consumers buy your product, it is also likely that they taste the chips too.

Why sampling works

There are many options available to connect consumers with free samples, but actual sampling seems to be a solid strategy for many food companies. According to recent research by Time magazine – “In terms of reaching consumers, free samples are often much more powerful, and much cheaper than traditional advertising”. Here are a few reasons why we think sampling works.

Price

Sampling gives everyone the opportunity to taste or test something, no matter what the price point. Often the only thing standing between a consumer and a product is the price. Offering a free sample means consumers can try products that are potentially outside their budget — products they otherwise might never have tried.

Commitment

No matter what the price point, some consumers may not want to commit to a purchase straight away. By offering a free sample it gives them the chance to test it out at the risk of not liking it.

TasteDisplays 2 Go - Sampling trays

Often the best way to launch a new food product is simply through taste. Free samples break down the barrier between consumers and products, and allow them to try something they may have never tried before.

Regardless of traditional marketing like ads or packaging, consumers may not always be convinced they will like a product, even if it is a type of food they enjoy, until they taste it.

Reciprocation

We humans are funny creatures, and although a free sample generally means no strings attached, some consumers will feel obliged to purchase the product after getting something for free.

So in summary, sampling was big in the mid-20th century, and it still remains a key part of a marketing strategy. Consumers love getting things for free, so companies can capitalise on this by continuing to bring samples to the masses, whether through traditional retail or a more innovative route.

Take a look at our sampling solutions for your next event, exhibition or roadshow.

Cooking carts in food markets

There is pretty much nothing Australia cannot grow or produce. Less than 10% of our retail food is imported, and two thirds of our land is given over to farming. So it’s no wonder that visiting the spectacular city food markets on the weekend has become a social event for many families and foodies.

Markets

It’s not just about the fresh produce and variety of foods – it’s also about the atmosphere, the smells, and of course the free samples.

Many stall holders will have a tasting plate on the front of their stall enticing you to try their food and produce. But for some stall-holders their product is best experienced hot or used as an ingredient within a dish. This becomes more of a challenge to offer produce to consumers if you have no cooking facilities.

At Displays 2 Go we have just designed a cooking cart for Dandenong markets in Melbourne. They wanted to introduce a fully portable kitchen that can be used on market day by different vendors.  The design we came up with is compact unit that can be wheeled out into the retail space and quickly assembled with minimal disruption. The cart has been fitted out with a gas cook top, a sink and a hygiene-grade prep space and chopping board. There is also fresh water and a grey water outlet which is completely contained within the unit. It even has an angled mirror making it easy for the audience to see what is being cooked, and it comes with a mic and speaker system for maximum impact.

Coking Cart

The cart offers vendors the ability to cook and demonstrate how to use their products. It not only helps consumers learn more about the products themselves, but it also enables vendors to engage with their customers. The ability to be able to watch someone cook and then try it fresh out of the pan is a great way to sample products. It also creates a rather surprising ‘obligation’ by some customers to make a post-sample purchase.

Sampling is still considered one of the best ways to promote sales. The introduction of the food cart into the Dandenong markets should see a positive take up and the vendors can enjoy their lift as much as the market itself.

To find out more about this cooking cart give us a call on 1300 240 250

Gazebo-2-Go Event Marquees

How do you decide on which gazebo to buy, when there are so many options and such huge price differences? Let’s take a look at the market place and consider your options.

Brandstand - Marquee

Frame Material

Most marquee systems utilise either cheap steel framing or more expensive aluminium. The poles also tend to come in various diameters and shapes, which affects price too. Aluminium lasts longer, does not rust, and is more lightweight.

All our Gazebo-2-Go marquees come with aluminium framing. The frame truss sections are 25 x 12mm rectangular shape, and uprights 35 x 35mm square.  We believe this size creates the optimal balance between strength and weight.  And in 7 years we’ve never had an issue with broken poles or struts! Our frame is also one piece, because we know how annoying it is when a piece goes missing!

Brandstand Marquee with Back

Fabric Material

Marquees can be made from a great variety of materials, and this is where manufacturers can make real cost savings. The cheaper gazebos tend to use inferior fabric which is fine for a few hours out in the sun now-and-then, but they’re not designed for our harsh sunlight or for more rugged trade use.

Our Gazebo 2 Go features high-quality, close-mesh, 500 denier polyester material. This is fire retardant and water resistant, and has excellent printing characteristics. And given we’re in the display business, that’s important to us and the brands we work with! As Aussies, the other key factor is UV protection, and all our gazebos offer 100% UV Protection* (rated UPF 50+)

* Actual test results 99.84-99.97% U/V blockout

Convenience

Brandstand Marquee setupEver laughed at how many Dads it takes to set up the gazebo at a backyard BBQ? So have we, and that’s why we guarantee our gazebo won’t make you look stupid when you try to erect it!

With its ingeniously simple folding system, the Gazebo 2 Go marquee can be set up in less than 60 seconds, without tools, providing superb adaptability for both indoor and outdoor events of all types.

The trick with any gazebo design is to ensure that it’s a good size when up and a really small size when down, and that’s not easy to achieve. The Gazebo 2 Go is extremely compact to transport, and storage is easy.  Plus they come in a range of sizes to suit your needs.

Size Matters

Once you’ve decided on materials, the next choice should be size. Now don’t be shy at this point. Be sure to up-size and cover your bases – that way you’ll only buy once and it will last you for years! Also, consider this – the larger the gazebo, the larger your potential brand logo on the roof or sides.

Displays 2 Go large marquee

Our Gazebo 2 Go is made in four sizes: 2.5 x 2.5 metre, 3.0 x 3.0 metre, 3.0 x 4.5 metre and the eye-watering 3.0 x 6.0 metre

Side Impact?

No, we’re not talking cars here! You might not want the sides now, but isn’t it great know you can add them later, because this system comes with heaps of options, including sides with and without windows, plus half and full sized sides.

Brandstand Gazebo with sides

The Details

Sometimes the beauty is in the detail, and that’s never more so than with the Gazebo 2 Go. Here’s 14 of those details that make the Gazebo 2 Go one of the best options in the market:

  • Moulded brackets from top quality ABS plastic, formed with rounded edges to provide extra protection to the roof from general wear and tear.
  • All seam points are double stitched for added strength and durability.
  • Patented pull-pin locking system ensures easy, finger-safe set-up and collapsing.
  • Double layer of material at peak stress points for extra wear resistance.
  • Central pivot frame design ensures a lifetime of durability.
  • 50mm wide horizontal Velcro strip on lower inside edge of roof to allow sidewalls and/or raingutters to be attached and removed in seconds.
  • Adjustable periscoping height controller allows for a perfect roof fit.
  • Sturdy D-Rings offer additional tie-down security.
  • Patented pull-pin locking system offers easy leg height adjustment and leveling capability on uneven ground. Five different settings with 360mm of height adjustment.
  • Double layer of material at corners to minimize wear and tear.
  • Rust-proof ABS foot pad delivers greater grounding ability for superior stability and safety. Holes provided for ground pegs.
  • Additional Velcro strips are positioned on the roof midway between each leg to help secure the roof to the frame and keep it suitably tensioned.
  • Truss bars capped each end to prevent moisture and dust entering.
  • Advanced seam sealer strip applied to underside of all seams to ensure waterproofing.

Colour Options

That cheap marquee down the road probably comes in a couple of colour options. Not ours though – the Gazebo 2 Go comes with 8 (yes that’s right, 8) standard ex-stock colour options! And if you want your own colour, we can do that too.

Interchangeable Branded Canopy Option

Why not save money by buying one gazebo and a variety of different branded canopy options?  It makes perfect sense when you think about, and that’s just what we did; thought about it and came up with a great solution!

Accessories

Does the marquee you’re looking at come with many accessories? Probably not. The Gazebo 2 Go comes with more accessories than a ladies’ handbag!

  • flooring options
  • spouting solutions to keep your guests dry
  • case options
  • sand bags
  • weighted pole bases

So when people contact us about buying a gazebo, and then tell us about the deal down the road, we always advise them to look at the details. Our Gazebo 2 Go marquee is one of the best in the world. It’s designed for commercial use and comes with a 5 year guarantee. We’ll also be around to answer your questions and give you whatever advice you need, because after sales support and service should also be an important part of your buying decision.

If you’re looking for a gazebo for any of the following, then call us today.  We’re sure we have the best solution for you.

Brandstand Marquee

•Sporting Events

•Animal & Pet Shows

•Market Stalls, Fairs & Gala Days

•Building Sites & Contractors

•Motorsports & Surf Clubs

•BBQ and Party Hire Companies

•Emergency Services

 

Experiential predicted to rise.

Brandstand

More and more marketers are realising the importance of sponsorships and brand engagement in leveraging an emotional connection with their brand. A recent article in Event magazine in the UK highlighted the increasing number of brands looking to boost their use of experiential and events channels this year – a 54% increase over 2014!

Here in Australia we’re seeing an increasing number of events, festivals, shows and outdoor activities; not only music festivals but food and wine festivals too. The weather forecasters are telling us its going to be a long hot summer, so these events are likely to be well attended.

When investing in these events, it’s important that brands ensure they connect well with attendees so as to ensure a strong association between their ‘good times’ and the brand. Delivering strong branding is a critical element.

Displays 2 Go has a huge range of branded display options, perfect for use both outdoors and in, and robust enough to take all that our weather can throw at it. Our team have built entire outdoor event solutions, sampling booths and experiential campaigns for brands like Cadbury, Ben & Jerry’s and Woolworths. We even have branded tricycles that you can take out into the field to really get noticed this summer.

Displays 2 Go - Ben and Jerrys Ice cream roadshow
Give us a call on 1300 240 250 to discuss your summertime requirements.

Hot Facts – Vendor Trolleys and Trays

Displays 2 Go - Vendor tray

Mobile sampling units take your brand direct to your consumer. Don’t wait for them to come to you, brief your sampling staff and let them target the perfect customer. It’s a great way to get your product straight into the hands of consumers who are out and about.

Fact 1

At Displays 2 Go we offer three broad styles of mobile sampling units; the vendor tray, the sampling trolley and the Click-Stand. All units achieve the same results; it’s just a matter of selecting the right option for your promotion.

Displays 2 Go - Mobile Unit

Fact 2

The most popular sampling unit we sell is the wheeled cart.  The large tyres and interchangeable graphics give it great versatility, which our clients love.

Fact 3

The Vendor Trays (also known as sampling stations, stadium trays, usherette trays, hawker trays, sampling trays, usher trays or mobile vending trays) are designed to be light weight for your promo staff to carry, even with product on.

Fact 4

The vendor trays can be re-used for different promotions as they have an interchangeable branded face strip.  The removable inserts can also be customised to suit your product shape and size, making this unit a very economical choice.

Displays 2 Go - Vendor Tray

Fact 5

Research indicates that one in four consumers are more likely to purchase your product if they have taste tested it first!

Fact 6

The vendor trolleys are perfect if you are sampling heavier products or if your experiential team are on location at a shopping mall, train station, beach, exhibition or festival. The vendor carts can be designed with big or small wheels to suit most terrains and can even be designed to keep products cold.

Displays 2 Go - Vendor trolley

Fact 7

The Click-Stand is a new mobile sampling unit for your next in-store campaign. This clever design has a range of click-on/click-off components to enable you to showcase different companion pieces according to the product you’re displaying.

Displays 2 Go - Click stand

Fact 8

Interactivity and consumer experience are key influencers amongst consumers these days. The majority of the Click-Stand components are interactive, which enables you to collect more information about your consumer and are more likely to attract their attention.

Fact 9

Best results from sampling units are achieved by using vibrant and bright graphics, showcasing your brand and attracting customers to your product.Displays 2 Go - Sampling Trolley

Fact 10

Most experiential marketing is carried out using some form of vendor trolley or tray.

IMG_3644

If you would like to see one of these stands or want to know more, please give us a call on 1300 240 250 and our friendly sales team will be able to assist.

Promotional Flags and Banners

Promotional flags and banners are a staple of the display industry, and a useful feature of any exhibition kit.  As well as selling them individually, we also often include them as part of an exhibition or conference kit.

Displays 2 Go - Teardrop FlagsWhy are promo flags important?

Promo flags give your brand impact by displaying well above head height.  They’re incredibly flexible in how they can be used – choose to site them inside or outside, wherever you think they’ll make the most impact.  With a promo flag you have more options on where to place your brand, in order to get the most passing foot traffic. You might be exhibiting in the middle of a long aisle in a trade show, but you can place you flag at the junction to capture the attention of more people. At a busy conference you may want to let delegates know of your presence as they’re walking in, so they actively seek you out once inside the hall.

Displays 2 Go - Impact Image

So, the humble promotional flag should be seen as a piece of moveable media which can be tactically placed to drive brand awareness.  It’s your brand’s local, portable banner/billboard. Never underestimate its usefulness.

Considerations when buying a flag

Displays 2 Go - consideration of a promotional flag

You need a promo banner that is instantly recognisable, has the ability to direct your customers and that will last against the rigours of our weather.

You should consider how much your promotional flag is going to be used. Will it be brought out for a limited time to support a promotion or event?  Or will it be fluttering outside your store 5 days a week? Consider carefully not only the materials being used but also the finishing such as any ropes and stitching.  All stitching edges are NOT made equal, and when the wind strengthens it’s often these edges that are the first to go.  In Australia,  we have very high UV levels so its important that the flag you choose is built for our environment, with UV stabilised fabric, inks and thread.  If you’re shopping around and see a bargain, be sure to ask about the materials used; that bargain buy may quickly rot in our weather.

Your promotional flag needs to be highly visible, which means it needs to stand up tall and feature highly impactful print.  At Displays 2 Go we use dye sublimation printing to ensure the graphics really ‘pop’  – the beauty of this is that the technique is really eco-friendly, more vibrant and takes longer to fade.

Consider how you affix your flag and keep it standing up.  At Displays 2 Go, we have a choice of seven different bases – yes that right seven! Various spikes, posts, water bases, wall fixings and even tow bar mounts!  It’s these options which make our flags different, and it’s why we believe they’re one of the best in the market.

How will your flag be viewed? Do you need it to be printed on both sides?  There really is no need to print on both sides if one side will never be seen, so really think about its location and save yourself some dollars!

Displays 2 Go - Teardrop Flag and BannerWe’ve all seen traditional flags get themselves in a muddle and wrap themselves around their flagpole etc.  Suddenly you can’t see what’s on them.  That’s why promotional style flags come in various shapes. Some are  designed to maximise the space you have to print your graphics on, like our Flag 2 Go or Blade 2 Go options.  Others are designed to look a little different and stand out from the crowd like our Twist & Shout rotating banner. Many use a different shape to reduce annoying ‘flutter’ noise (like the Fin 2 Go or Teardrop Banner).  We have a range of 9 different promotional flag and banners. Talk to us about your requirements and we’ll be sure to have just the right solution.

If your flag is only going to be used on a few occasions a year, then you’ll be grateful that Display 2 Go’s flags ALL come with a strong carry bag and pockets for protecting your printed fabrics.  There’s nothing more annoying than grabbing the flag, thinking you’ve got all the bits and then discover at your event that half of them are missing.  Keep everything all in one place, neat and tidy, in a bag.

Flag 2 GoImagine the scenario…you arrive at your event and the guy next door to you has a really big stand.  Your stand is completely blocked by his. You pull out your flag knowing it’s going to be about as much use as slippers on a snake!  Ah, but you’d forgotten that the flag you bought from Displays 2 Go has a pole with various height settings.  You simply erect your flag to the highest setting and stand out from the crowd! Perfect.  Who says size doesn’t matter?

Caring for your flag

It’s important that you look after your flag – you don’t want it looking battle-worn in a matter of days or hours.  Make sure your flag isn’t banging against an object when operational – this is sure to wear it out fast.  Nearby rough brickwork can play havoc with the fabric of a flag.  Have a look around to make sure there’s nothing for the flag to snag on when the wind picks up and begins to flutter.

Displays 2 Go - Washing machine for flagsFlags can be washed in a normal household washing machine set on a cold wash with normal mild detergents.  Do not soak or dry clean your flags, and avoid the use of soda or bleaching alkali.  Hang the flag or graphic to dry immediately after the wash – do not leave it rolled up.  If necessary you can use a cool or warm iron to remove any creases.  Even if the flag starts fraying it can sometimes be trimmed back and re-hemmed, but it’s good to catch these issues early and nip them in the bud.  If you see this happening with your flag, give us a call and we’ll talk you through some options.

 

To see more of our outdoor products, click here

Gazebo-2-Go Event Marquees

Gazebos are a must-have at any outside event, providing shade from the sun, shelter from the rain or protection from the wind.  At Displays 2 Go we understand how hard it is to make a decision on which Gazebo to buy when there are so many options and such huge price differences.  So let’s consider your options:

Displays 2 Go Gazebo with back and sidesFrame Material

Marquee frames can be built from either steel (cheaper, but heavier) or aluminium (more expensive, but lighter).  Most domestic-standard marquee systems utilise thin aluminium framing poles.  The poles can come in various diameters, with the thinnest being the cheapest.

All our Gazebo-2-Go marquees come with aluminium framing throughout, with the uprights in a 35mm x 35mm profile, and truss sections in 25mm x 12mm.  We think this sizing provides the perfect weight-to-strength ratio, and in 7 years we’ve never had an issue with broken frames!  Our frame is also one piece, because we know how annoying it is when a section goes missing!

Fabric Material

Different marquee brands use very different construction materials, and this is where low-end manufacturers can make real cost savings.  The cheaper gazebos tend to use inferior fabric, which is fine for a few hours out in the sun now and again, but they’re not designed for our harsh Aussie sunlight or for more rugged trade use.

Our Gazebo-2-Go features high-quality, close-mesh 500 denier polyester material.  This is fire retardant and water resistant, and has excellent printing characteristics.  And given we’re in the display business, that’s important to us and the brands we work with!  The other key factor is UV protection, and all our gazebos offer 100% UV Protection* (rated UPF 50+)

* Actual test results 99.84-99.97% U/V blockout

Convenience

Ever laughed at how many dads it takes to set up the gazebo at a backyard BBQ?  So have we, and that’s why we guarantee our gazebo won’t make you look inept when you erect it!

With its ingeniously simple folding system, the Gazebo-2-Go Marquee can be set up in less than 60 seconds – without tools – providing superb adaptability for both indoor and outdoor events of all types.

The trick with any gazebo design is to ensure that it’s a good size when up and a really small size when down, and that’s not easy to achieve.  The Gazebo-2-Go is extremely compact so transport and storage is easy, plus they come in a range of sizes to suit your needs.

Displays 2 Go Gazebo Cycle

Size Matters

Once you’ve decided on materials, the next choice should be size.  Now don’t be shy at this point; it’s a good idea to choose one size bigger than you think you need right now and build in some room to grow.  That way you’ll only buy once and it will last you for years!  Also, consider this: The larger the gazebo the larger your potential brand logo on the roof or sides.

Our Gazebo-2-Go comes in these sizes: 2.5 x 2.5m, 3.0 x 3.0m, 3.0 x 4.5m, and the eye-watering 3.0 x 6.0 metres.

V gazeboSide Impact?

No, we’re not talking cars here!  You might not want the sides now, but isn’t it great know you can add them later, because this system comes with heaps of options, including sides with and without windows, plus half and full sized sides.

The Details

Sometimes the devil’s in the details and that’s never more true than with the Gazebo-2-Go. Here’s 13 of those details that make the Gazebo-2-Go one of the best options in the market:

  • Moulded brackets from top quality ABS plastic formed with rounded edges to provide extra protection to the roof from general wear and tear.
  • All seam points are double stitched for added strength and durability.
  • Patented pull-pin locking system ensures easy, finger-safe set-up and disassembly.
  • Double layer of material at peak for extra wear resistance and on corners to minimise wear and tear.
  • Central Pivot design ensures a lifetime of durability.
  • 50mm wide horizontal Velcro strip on lower inside edge of roof to allow sidewalls and/or rain gutters to be attached/removed in seconds.
  • Advanced periscoping height controller allows for a perfect roof fit.
  • Sturdy D-Rings offer additional tie-down security.
  • Patented pull-pin locking system offers easy leg height adjustment and levelling capability on uneven ground. Five different settings with 360mm of height adjustment.
  • Rust proof ABS foot pad delivers greater grounding ability for superior stability and safety. Holes provided for ground pegs.
  • Additional Velcro strips are positioned on the roof midway between each leg to help secure the roof to the frame and keep it suitably tensioned.
  • Truss bars capped each end to help prevent moisture and dust entering.
  • Advanced seam sealer strip applied to underside of all seams to provide waterproofing.

Colour Options

Displays 2 Go Colour sample

 

That cheap marquee down the road probably comes in a couple of colour options.  Not ours though – the Gazebo-2-Go come with 8 (yes that’s right, 8) standard ex-stock colour options!  And if you want another colour, we can do that too – it just might take a little longer and cost a little more.

 

Interchangeable Branded Canopy Option

Why not save money by buying one Gazebo and various different branded canopies?  It makes perfect sense when you think about, and that’s just what we did, thought about it and came up with a great solution!

Accessories

Does the marquee you’re looking at come with many accessories? Probably not.  The Gazebo-2-Go comes with more accessories than a lady’s handbag!

  • spouting solutions to keep your guests dry
  • case options
  • sand bags
  • weighted pole bases

So when people contact us about buying a gazebo, and then tell us about the deal down the road, we always tell them to look at the details.  Our Gazebo-2-Go marquee is one of the best in the world.  It’s designed for commercial use and comes with a 5 year guarantee.  We’ll also be around to answer your questions and sell you another in 7 years, because after-sales support and service should also be an important part of your buying decision.

If you’re looking for a gazebo for any of the following, then call us today.  We’re sure we have the best solution for you.

•Sporting Events

•Animal & Pet Shows

•Camping & Beach Shade

•Market Stalls, Fairs & Gala Days

•Building Sites & Contractors

•BBQ, Parties and Outdoor Dining

•Motorsports

•Emergency Services