Category Archives: Multi-Media Displays

Keeping up with Exhibition Technology

Keeping up with technology can be hard – whether it’s the latest phone, a new app or our new interactive screens. But one thing is for sure we all need to keep informed of what is happening to stay on top of our game!

data Capture at an exhibition

Of course Displays 2 Go is well placed to see what’s happening at a local level, but what about trends in other countries?

ITR Events has spent the past two years collecting a sizeable amount of data. They visited more than 136 exhibitions, analysed more than 12,376 stands in the UK, and have come up with some interesting facts.

THE EXHIBITION EXPERIENCE

The exhibition industry is obsessed with finding ways to improve the visitor experience and to attract customers to their stand, but the question is are they doing this through technology or through other means?

Looking at the data collected it is clear to see that technology plays a large role in the way exhibition stands are presented, with 11.8% of stands having some form of interactive game or content and 1.8% of stands having some form of virtual reality (VR) to try.

More than 52% of exhibition stands had at least one screen on display and 51.34% of stands had some form of content displayed on a screen (video, games, PowerPoint).

Interestingly 3.8% of stands had LED or video walls. This form of display is something that is being introduced into the exhibition market and could transform the exhibition industry – so watch this space.

Exhibition technology

ITR Events provides an insight into exhibition tech

DATA COLLECTION AT AN EXHIBITION

The other very important thing at exhibitions is generating leads. Getting people to your stand and giving them an experience they will remember is one thing, but obtaining their contact details is often another. In the good old days throwing your business card into a fishbowl was one way to do this but with the use of iPads, laptops and apps, collecting data can now be done in a much more effective way.

Over 15.2% of stands now collect data digitally, and when the exhibitor had chosen to use technology there was an average of 2.71 iPads per stand! I think we all know that iPads are a great way to encourage visitors to your stand and to collect data. They can also act as information points if your staff are busy with another customer.

Exhibition technology and multimedia screens

All in all we think we can safely say that exhibition technology is very much part of any exhibition stand. From incorporating an LED light wall, building a TV into a stand or creating a secure iPad counter, at Displays 2 Go we do understand how important technology is and, although it’s not taking over, it certainly plays a huge role when it comes to the WOW factor.

If you would like to see the power of our digital kiosks and arrange a demonstration, then please send us an email.

The difference between industrial and domestic LCD display screens

So you need to buy a new screen for your business, but is there really that much difference between a consumer screen and a commercial one – apart from the price?

Commercial screens - Displays2go

The answer to this question is definitely YES. There are some huge differences when it comes to choosing between the two and, although they both produce an outstanding quality picture, they are simply engineered differently.

Here are the top 5 differences, in our opinion, between commercial and consumer screens:

Image Compatibility

The biggest difference is in how commercial screens are engineered. Commercial screens work well with a PC and AV standards, whereas the consumer type screens are designed specifically for TV/video formats with very limited PC resolutions.

Hours and Heat Management

The difference in usage is something that must be taken into consideration. For example a TV screen in an airport may never be turned off whereas a TV screen in the home may only be on between 2-4 hours a day.  They are built accordingly.

It is, therefore, essential that industrial screens are built with heavy-duty parts and components designed to handle the wear and tear, and extended hours of use. Some screens also feature an enhanced burn-in protection and cooling mechanism to cope with the hours of use.

Airport screens - Displays2Go

Suitability of Environment

The location where you are using your screen will impact on the features required. Most commercial screens will have the ability to protect controls in a public environment including the ability to lock the use of buttons on the actual panel or use of the manufacturer remote control. Most domestic screens will not have the ability to lock the display control.

Brightness

It’s important to consider when and where your screen will be used as there are certain levels of brightness that are necessary, especially if the screen is facing the outdoors like in a shop window. The universal brightness measurement unit is cd/m2 or nit and most home screens are set to around 350nit. However, some commercial models have ‘high brights’ which are generally models that are 700nit or higher. These are used outdoors or in bright, sunlit areas. The typical screen you’ll see in a Westfield mall or an exhibition will be 700nit.

Length of Warranty

As most industrial screens are built to last, manufacturers will often offer a more robust, multi-year warranty program. Interestingly, the warranty on consumer products may state it is valid for up to 3 years but it will usually specify that use over and above four to six hours a day will void the warranty.

Hopefully these five factors have given you a small insight into the differences between screens and will enable you to go forth and purchase the right product for your situation. If you need further help in selecting a screen for your business, be it a touchscreen or an interactive flat panel screen, then please get in touch on 1300 240 250.

 

 

Evolution of the Exhibition Industry

The exhibition industry is changing, and so are the products we use. There’s no need to organise a truck to collect your stand and then have three people ready to erect it – today’s products are much more portable and lightweight. In addition, they can usually fit in the back of a car and most people can erect a stand in just a few hours.

So what has changed, and is it really for the better?

Materials

One of the biggest changes to the industry is the design of the products and the materials we use. Many of the exhibition stands we now design are formed with an aluminium frame covered by a fabric sleeve. This creates a stand that is not only impactful, with its vibrant graphics, but is also robust and easy to set up. Demonstration tables and counters fold down flat into bags and flooring is designed to be laid time and time again.

Displays 2 Go

The risk of damaging part of the stand is drastically reduced, mainly because the fabric graphics do not chip or scratch like the old panels used to. In fact, at the end of the exhibition you can simply pop it in your washing machine and have it ready for your next trade show.  And with one giant graphic – rather than individual panels lined up together – exhibition stands simply look better.

Changing out your messaging is also an easy fix and one that is not too costly. Simply get another fabric sleeve printed and, hey presto, you have a whole new look for your stand. You can even print a different message on each side!

We’re also seeing an increase in the use of inflatable structures.The inflatable range consists of gazebo tents, furniture, counters and tubes. It is constructed with a strong PVC and then covered in a printed polyester cover. The cover can be branded with your logo or marketing message. Being inflatable means it can be erected very quickly, is highly portable and super easy to assemble. Call us direct for more information on 1300 240 250

Displays 2 Go - inflatables

Technology

Stands are utilising more and more technology. Visitors want to be engaged and amazed, and new technology products mean that visitors are indeed engaged even when staff are busy. Something as simple as an iPad stand or an integrated TV can be an effective tool and will not cost the earth. Touchscreen digital displays are another popular product on stands today. Not only do they draw visitors in, but they also enable them the ultimate freedom of discovering your products and services themselves using on-screen navigation. For many businesses, investment in a touch screen kiosk is re-paid easily with less staff on-stand, plus the screen can be re-programmed with a mix of content for other uses.Digital touchscreen Kiosk

Consumers

One of the biggest changes in the industry are the consumers themselves. No longer is it ok to just have a stand with a couple of staff members and a fish bowl to collect business cards. Consumers nowadays need to experience something, they need to be wowed if they are to remember your business. So it’s important to get all the elements right. Yes, it’s important to have a good looking stand, yes, it’s important to have technology, but what will really set you apart is being a little different.

If you need help being ‘a little different’ then give us a call. We’re a little different too! Find out how we can help. Call our team today on 1300 240 250.

Digital Displays – our changing world

It seems that everything we do these days involves some sort of digital device – whether it’s shopping, looking for a new house, chatting with our friends and even going out for a meal. The use of digital media is growing and it’s easy to see why.

Displays 2 Go - Multimedia solutions

Source: engagis.com

Dynamic displays have an instant effect on us.  They can grab our attention, they can interact with us and they can sell to us! They give marketers a chance to engage with an audience and capture information without personally having to be in attendance. They also give us a chance to make an impression and for that experience to stay with the customer for a long time.

Let me describe an hour of my life last week when I took my daughter to buy a new pair of shoes. In this story you will see how and why digital marketing is so important and cannot be ignored.

Engage and Entice – My daughter and I walked into a shopping mall with the specific intention of getting some new shoes.  On the way in I see a digital sign that captures my attention – it’s bright and bold and looks like it’s about to jump out at me!  It’s nothing to do with buying shoes but it has told me that McDonald’s has a deal on today.   Hmmm… maybe we will grab some for lunch!

Interaction –  I continue my trip into the mall but I need to know where the shoe shop is, so instead of asking at the information booth (which no longer exists) I go to the digital touch screen display and type in the name of the store I want to find. Bingo! (Of course they’re missing a trick here as they could also let me know about a special they have on today.)

Displays 2 Go - Digital multi media displays

Source: dailydot.com

Experience – I take my daughter into the shoe shop and get her feet measured, which is no longer as simple as taking your shoes off and standing on a measuring pad. My daughter is given an iPad and is asked to choose a character. This character then talks to my daughter and asks her to stand in a certain place. The iPad is inserted into the device and digitally measures her feet. Once we have the size my daughter selects which shoes she likes and the assistant goes and gets them. Buying shoes used to be an ordeal, but now my daughter is engaged in the process and is interested, and positively intrigued as to what comes next. The store has captured her imagination, and she’s fascinated.

Displays 2 Go - digital displays

Source: telegraph.co.uk

Capture info and create a bond – After purchasing the shoes my daughter says goodbye to the character (on the iPad – who has been dancing for her whilst she has been trying on the shoes) and is then asked for an email address so the character can send her some cool pictures and games. Clever.

Choice and Self Service – We head over to McDonald’s and go to the digital screen where we can design our burgers and order our lunch without even speaking a word!  It was easy, and I was able to select each option I wanted so there were no misunderstandings or any one to blame if the order was wrong.  But at the risk of sounding old-fashioned, it did seem strange to complete my order without face-to-face interaction with another human.

Displays 2 Go - digital displays

Source: lamag.com

So, there we have it.  I was in the mall for approximately one hour and not only did I buy some shoes for my daughter but I was also sold to numerous times, interacted with digital devices, ordered my own lunch without a word and gave my email address away, again.

The world we live in is constantly changing and the way we market and do business is too. That’s why it is imperative that we understand what is out there and how we can use it to sell our products and to market to individuals in a non-intrusive way.

Displays 2 Go has a great range of digital displays ranging from iPad stands to a fully fitted multi media wall.  Take a look, and see how we can help your business look good.

Marketing in Shopping Malls.

D2G - shopping mallsShopping malls are a very effective place to market your brand. They allow you to interact with customers on an engaging level while they are in the spending mindset. Whether it’s sampling, display, promotions or branding, experiential marketing is a powerful platform for reaching your customers. It allows you to choose where and when you will market and capitalise on successful retail periods, such as school holidays, Christmas, Mothers Day and more. Being indoor spaces, they’re also not weather dependant.

Many of the shopping centres are able to supply profiles of their shoppers so you can gain a greater understanding of their foot traffic enabling you to target your campaign more effectively. They can also give you seasonal trends which can help you plan the best time to promote your product.

At Displays 2 Go we have been providing companies with the tools and display stands to enable brands to give customers an unforgettable experience in shopping malls throughout Australia for over 7 years, so we thought we would share some of our tips and tricks with you.

Tip #1

Know your goal, and what you want to get out of the activation. Is it brand awareness, sales, new product trial or giveaway? Pick one and then deliver on it. The whole design of your stand should differ based on what you choose because each option requires a different motivation and a different focus.

Tip #2

D2G - FREEEngage your customer. You need to attract their attention and get them to stop at your stand, so what’s going to be your carrot? Your brand is suddenly competing for attention amongst hundreds of shops with their amazing shop windows so determine how you can differentiate yourselves!  Will your stand be intriguing, is it offering something new or different? We are all time poor these days so make sure there is something in it for the consumer; a small sample is often not enough so be generous with your product. Schwarzkopf recently promoted their new Salon range and were giving away full size bottles of shampoo and conditioner. There were queues at every stand and people were prepared to wait for their free product!

Tip #3

D2G - ipadTechnology is so dominant in our world it cannot be ignored. Mobile devices are always at hand, so ensure your stand is as interactive as possible. Stands can be designed to include an iPad counter or display, making it easy to capture data about your customers or simply have a QR code to scan with a promotion attached. Multi media displays and free WIFI also draw people in, especially if your target market is the younger generation.

Tip #4

Design and flow is a key factor when it comes to malls – so make sure you work with people who understand your concept. Designers need to consider the location of the stand, along with an understanding of the mall itself, and the shopper flow patterns. Once this is understood then a great 3d stand can be created which will give you the flow you require, enabling key messages to be read or experienced at the right time. Ensure your calls to action are visible to all potential customers from all directions, which can often mean taking advantage of double-sided graphics on your display collateral.

Tip #5

D2G - Superwall shopping centre height 1.95m wide  (2) copyStand Materials and products have changed a lot in the past 5 years. They are not only more impactful with the colour saturation and vibrancy of fabric displays, but they have also become easier to assemble and transport. The Superwall is  becoming a must-have in many clients’ stand portfolios due to its clean lines and ease of graphics changeover. Take a look at our range of demonstration tables, not only available in many shapes and sizes but also constructed from a multitude of materials, depending on usage requirements.

 

Tip #6

Staffing is often as important as the product on your stand, so make sure you have the right people for the job. Think about your brand’s target market then make sure the people on your stand are credible and believable. Will a 40 year old working Mum really believe what a 20 year old guy has to say about the latest washing powder?

Tip #7

D2G - SafetyKnow the rules.  Every establishment has rules and malls are no exception. When your activation is a success you want to be able to go back and lease space again, so abiding by their rules and those of OHS is imperative. They also have to be fair to all retailers that lease space in the mall, so try and understand that it’s not just about you. Of course, you want your stand to be the biggest and the tallest and the BEST, and it will be BUT all within the guidelines. Height restrictions are put in place for safety and security, and also because mall customers should be able to see retailers’ shop signage at all times.

Tip #8

D2G - OHSOHS regulations are there for a reason so make sure your staff understand these and are accredited to work in a mall. During the brand’s installation be sure that those doing the work understand the law and trust that they will be courteous to shoppers. As soon as your brand can be seen, those around it acting in an official capacity are naturally associated with the brand.

 

Tip #9

Capture the moment. We have all got cameras on our phones and iPads but getting a good photographer to come down to your activation and capture those smiles on camera is well worth the investment. Video footage and stills make great content for your social media, your PR department, your sales teams and of course your boss!