Category Archives: Exhibition Stand

Evolution of the Exhibition Industry

The exhibition industry is changing, and so are the products we use. There’s no need to organise a truck to collect your stand and then have three people ready to erect it – today’s products are much more portable and lightweight. In addition, they can usually fit in the back of a car and most people can erect a stand in just a few hours.

So what has changed, and is it really for the better?

Materials

One of the biggest changes to the industry is the design of the products and the materials we use. Many of the exhibition stands we now design are formed with an aluminium frame covered by a fabric sleeve. This creates a stand that is not only impactful, with its vibrant graphics, but is also robust and easy to set up. Demonstration tables and counters fold down flat into bags and flooring is designed to be laid time and time again.

Displays 2 Go

The risk of damaging part of the stand is drastically reduced, mainly because the fabric graphics do not chip or scratch like the old panels used to. In fact, at the end of the exhibition you can simply pop it in your washing machine and have it ready for your next trade show.  And with one giant graphic – rather than individual panels lined up together – exhibition stands simply look better.

Changing out your messaging is also an easy fix and one that is not too costly. Simply get another fabric sleeve printed and, hey presto, you have a whole new look for your stand. You can even print a different message on each side!

We’re also seeing an increase in the use of inflatable structures.The inflatable range consists of gazebo tents, furniture, counters and tubes. It is constructed with a strong PVC and then covered in a printed polyester cover. The cover can be branded with your logo or marketing message. Being inflatable means it can be erected very quickly, is highly portable and super easy to assemble. Call us direct for more information on 1300 240 250

Displays 2 Go - inflatables

Technology

Stands are utilising more and more technology. Visitors want to be engaged and amazed, and new technology products mean that visitors are indeed engaged even when staff are busy. Something as simple as an iPad stand or an integrated TV can be an effective tool and will not cost the earth. Touchscreen digital displays are another popular product on stands today. Not only do they draw visitors in, but they also enable them the ultimate freedom of discovering your products and services themselves using on-screen navigation. For many businesses, investment in a touch screen kiosk is re-paid easily with less staff on-stand, plus the screen can be re-programmed with a mix of content for other uses.Digital touchscreen Kiosk

Consumers

One of the biggest changes in the industry are the consumers themselves. No longer is it ok to just have a stand with a couple of staff members and a fish bowl to collect business cards. Consumers nowadays need to experience something, they need to be wowed if they are to remember your business. So it’s important to get all the elements right. Yes, it’s important to have a good looking stand, yes, it’s important to have technology, but what will really set you apart is being a little different.

If you need help being ‘a little different’ then give us a call. We’re a little different too! Find out how we can help. Call our team today on 1300 240 250.

It’s more than just an exhibition stand

For all the developments within the exhibition arena over the last twenty years, the essence of what makes a good exhibition stand has not really changed.  They are still all about creating a presence,  promoting your brand and showcasing your products. But, the way you do this is what has changed. No longer are people simply drawn to colourful graphics and a product demo – these days you have to be a lot more creative about how you design your stand.

Displays2Go - Exhibitions stands

The design of a stand should ideally generate multiple touch points to maximise engagement with visitors.  A good design drives visitor participation whilst on your stand, using content of varying degrees of duration and depth of involvement.  Without engagement a stand risks being unmemorable and the brand experience forgotten, leading to results that fall short of the exhibitor’s objectives.

At Displays 2 Go we use several principles to deliver stand engagement, which broadly come under the styles of of ‘encourage’, ‘enable’ and ‘guide’.

Hands-On Learning

Provide digital tools to encourage further brand immersion – multimedia displays solutions provide anything from touch screen TVs to an iPad display counter that can link to further product knowledge or digital & web assets.

Product Handling

Often stand visitors need to touch and feel the products on display in order to properly understand them, which can require the development of a tactile component or experience. Developing innovative ways of displaying feature products on a stand requires some clever lateral thinking, as well as staying dialed in to the “qualitative” experience around the product. 

Displays2Go - Exhibition Stand

Brand Experience

With a selection of stands all fighting for presence, clients often ask us to ensure they stand out from the crowd. Creating unique brand experiences and introducing game-play and fun activities into your stands can ensure a memorable interaction between stand, brand and visitor.

Taste and Trial

If it’s food or drink that you’re showcasing you’ll need display equipment that is not only food grade, but is designed to give enough space to demonstrate effectively and enable clients to easily try your product. A combination of exhibition stand and mobile sampling trays or trolleys may be a solution, which not only gets your product tasted but also gets your brand ambassadors out in the crowd to answer questions and make the experience a memorable one!

Displays 2 Go - SamplingCommercial Discussion

For some clients, an exhibition stand is where deals are brokered. Participation is face-to-face and requires a longer engagement time, discussing sensitive topics and negotiating the finer points of a deal. For these, more private and seated space is important – a quiet area away from the crowds, and of course a nice coffee or cold glass of water always goes down well!

The last but by no means least to consider is:

Flow

Although not a factor most people will consciously notice, the flow of visitors through your stand is just as important as the look and feel.  Often the movement of people around a stand is forgotten among other considerations, but it’s vital to take into account where visitors are likely to stop, and where each element should appear within an exhibition stand to drive maximum effect.

In order for design to be effective, as a stand builder we need to know the objectives of the exhibitor. For instance, are we trying to gather email addresses for a database, or encourage trial of a product, or make one-off larger sales with a few key individuals? This will directly affect the layout of a stand and how we encourage visitors to move within the stand.

On a corner site vs a centre site, people will flow around the stand very differently. As designers, are we happy to accept free movement and flow, or do we need to design a user journey into the stand layout, forcing behaviour through design and build?
Displays 2 Go Exhibition Stand

Whatever your goal is for your stand, make sure you think about the whole picture. Designing for an exhibition, conference or event is not like designing for a poster or an ad campaign. It requires a special set of skills that combine considerations such as 3D design, large format artwork production, good knowledge of printing processes and a solid understanding of stand materials. So, next time you are thinking about promoting your product why not pick up the phone and have a chat with us.

Wall Graphics for Exhibition Display Walls

We all know that first impressions count, and never more so than in a crowded exhibition hall. So how can you make sure that you stand out and that your booth makes an impact?

One of the most important features of an exhibition stand are the graphics, because people are always attracted to what they see. Choosing your graphics is not always an easy decision but it is crucial that you understand the differences and select one that is right for you.

There are four different ways to create graphics for your exhibition display walls. Let’s take a look at each option:

FABRIC DISPLAY WALL

A fabric display wall consists of a single, one piece fabric graphic along each section of wall in your booth. It has Velcro stitched onto the rear side so it is very easy to attach, and because the entire graphic is in one piece there are no seams or joins. This type of graphic does rely on you getting a wall at your venue.

ADVANTAGES:

Easy to assemble

No seams or joins

Easy to transport

Low light reflection

High quality graphics

fabric display wall

LAMINATED DISPLAY BOARDS

Folding laminated display boards are generally created in 1 metre-wide sections and fold into thirds for easy transportation. They mount to walls easily with the use of Velcro. The graphics are trimmed so that they line up perfectly to create a great overall effect, even though the graphics are in segments.

ADVANTAGES:

Easy to assemble

Photographic quality graphics

Good portability

Graphics 2 Go - folding laminated panels (5)

ROLL UP DISPLAY BOARDS

These roll up boards are very similar to the laminated boards but instead of being folded they are rolled. They are also created in 1 metre-wide sections and mounted with Velcro. They have a magnetic edging on the side of each panel which enables the boards to neatly connect to each other to create a seamless finish. These types of boards are a little less popular these days as they are more cumbersome to work with and have been superseded by other solutions.

ADVANTAGES

High quality graphics

Good portability

Graphics 2 Go - folding panels

BYO DISPLAY WALL 

Last but by no means least is our “BYO Pop Up Display Wall” and yes it does literally mean that you bring your own portable light weight wall to the exhibition. No more worrying about what type of wall is at the exhibition venue.  We will supply you with a graphic display wall that is self supporting. This type of wall can be used as a backdrop stand or display wall. It’s free-standing and can be placed in front of your booth wall or it can actually attach to the wall behind.

ADVANTAGES

Dye sublimated fabric graphic

Easy to assemble

No seams or joins

Easy to transport (it even comes in it’s own carry bag)

Low light reflection

Versatile and multi use

Display Wall - Displays2Go

So, now that you have read all this information we hope you are more aware of the options that are available to you and able to make an informed decision about which option is best for you. However, if it’s all still a bit of a minefield for you – don’t worry, just give us a call and one of our friendly and experienced sales team members can help you. We even have a showroom which you are more than welcome to visit and we can show you the options.

Hot Facts – Superwalls

Displays 2 Go - SuperWalls

We all know that SuperWalls are an ideal backdrop stand to use at exhibitions, trade shows and other display scenarios where creating a professional display is a must. But did you know these interesting facts about Displays 2 Go’s SuperWall System?

Fact 1

68% of people that buy an exhibition stand from us, buy a SuperWall.

Fact 2

The most popular SuperWall is the straight 3 metre wall.

Fact 3

Our biggest SuperWall produced was for the Fifty Shades of Grey premiere and was 10  metres wide.Displays 2 Go - SuperWall

Fact 4

The average time to assemble a SuperWall single handed is 6 minutes, with no tools required.

Fact 5

The weight of a SuperWall can be as little as 7kg – that’s light enough to take on a flight as carry-on luggage!

Fact 6

The one-piece fabric graphic ensures no seamlines, and easy washing at home.  You don’t have to worry about creases as the fabric is tensioned with a zip, producing a smooth, seamless image.

Fact 7

The graphics on the SuperWall are created using dye-sublimated printing, which is not only eco-friendly but produces the brightest, most vivid colours.

Displays 2 Go - SuperWall Star

Fact 8

The SuperWall has the option to have a double-sided skin – so that means you can design your stand to have two interchnageable messages.

Fact 9

Due to the customisable lightweight aluminium framing we can design your SuperWall to any shape you like.

Fact 10

There are two new stunning SuperWall designs just launched: The SuperWall Star and the SuperWall Edge.

Displays 2 Go - SuperWall EdgeIf you would like to see one of these stands or want to know more then please give us a call on 1300 240 250 and our friendly sales team will be able to assist.

 

Fabric Displays – Can you tell the difference?

fabric_1Fabric display systems not only set the benchmark in flexibility and portability but give an exceptional finished appearance that is second to none.

Fabric displays have been used at the majority of trade shows in the US and Europe for many years. It’s fair to say that in the Southern Hemisphere we’ve been a little slow to take up this wonderful technology, but we have certainly caught up now and the industry has seen an explosion of ideas and design concepts.

At Displays 2 Go we believe the concept represents a genuine revolution in portable display and we would like to share with you the key benefits.

Portability

Who needs an exhibition stand that is heavy and cumbersome to move, takes hours to put up with boards and panels and comes with a book of instructions? No thanks! As an example of the new wave of portable displays, our SuperWall is built with simple, light weight aluminium tubing that’s incredibly strong. It’s also a snap lock system that folds up into a bag and is easily transportable. The fabric graphic slides over like a pillow case and presents superbly.  You can throw it in the back of your car or take it on the plane as carry-on luggage. Watch this video to see how easy it is to construct.

Seamless

Mainland Cheese RoadshowBeing fabric means the graphics do not need to be printed onto separate board or panels.  Instead, a huge graphic can be printed and supplied in one large piece – with no seams!  Anyone with experience in exhibitions or visual merchandising will tell you how time consuming and cumbersome it can be trying to line up separate graphic pieces to achieve a seamless display.

 

Light Reflection

You arrive at the exhibition show and are quickly taken to your spot which is right next to a bright sunny window. Your initial thoughts are “great, some fresh air” but as you start setting up you realise that you cannot even read the company logo due to the light reflecting off your stand! Well, luckily this is not the case anymore as fabric displays have the added benefit of minimal reflection of lights and camera flashes so they are very versatile and can be positioned in a greater variety of environments than traditional stands.

Re-skinning

Re-skinning an existing fabric display is simple to do and very cost effective. Simply unzip or otherwise release the original fabric and replace with a new skin, keeping your content up to date and fresh. You can even print different messages on each side, so no need for your stand to be shy and pushed against a wall; enjoy the freedom of exhibiting in the best areas, not merely the areas that are suitable for your stand.

Weird and Wonderful Shapes

funky fabric structure 1The beauty of fabric displays is that they can be used in all manner of shapes and sizes, from portable plinths, to tables, and other massive display structures.  They can even be used to disguise unsightly hardware you may need to hire for an event. If you have an unusual shape that needs branding, then Lycra fabric could be the way to go – its stretchiness and ease-of-use means it can be cut-to-size and wrapped around almost anything.

 

Print Quality and Colour

D2G - Dye Sublimation2Using fabric allows the user to access print technology known as dye sublimation, which can deliver extraordinarily vibrant, impactful graphic reproduction. It’s perfect for throwing in your washing machine as the inks are permanently part of the fabric, making it both colour fast and colour safe. Dye sublimation uses water-based inks, and fabrics are up to 90% recycled, making it one of the most eco-friendly display solutions available.

Damage

When products leave our production workshop we know they may need to withstand some harsh treatment, and that’s where fabric can be your friend. It will not peel, scratch or dent in the same way traditional graphics can, meaning it can withstand a high level of mistreatment from your staff or freight forwarders without compromising the finish of your display.

Love Lycra!D2G - Cyclists

Most people have a pre-conceived notion when it comes to the the word LYCRA, but this is simply way off the mark these days.  Sure, cyclists in Lycra don’t necessarily show off the fabric to greatest effect but portable displays in Lycra are another matter entirely, and the colour reproduction on this fabric can be stunning. Our Lycra skins are designed to slide over our range of pedestals, portable tables and towers, giving our clients the flexibility to change the graphics on-site and in seconds! Lycra is not only stretchy and very hard wearing, but it’s very easy to use and gives an exceptional finished appearance.  It’s so good that you probably would not be able to tell the difference between traditional display boards and a Lycra display. Take a look below – which one do you think is Lycra?

 

 

Marketing in Shopping Malls.

D2G - shopping mallsShopping malls are a very effective place to market your brand. They allow you to interact with customers on an engaging level while they are in the spending mindset. Whether it’s sampling, display, promotions or branding, experiential marketing is a powerful platform for reaching your customers. It allows you to choose where and when you will market and capitalise on successful retail periods, such as school holidays, Christmas, Mothers Day and more. Being indoor spaces, they’re also not weather dependant.

Many of the shopping centres are able to supply profiles of their shoppers so you can gain a greater understanding of their foot traffic enabling you to target your campaign more effectively. They can also give you seasonal trends which can help you plan the best time to promote your product.

At Displays 2 Go we have been providing companies with the tools and display stands to enable brands to give customers an unforgettable experience in shopping malls throughout Australia for over 7 years, so we thought we would share some of our tips and tricks with you.

Tip #1

Know your goal, and what you want to get out of the activation. Is it brand awareness, sales, new product trial or giveaway? Pick one and then deliver on it. The whole design of your stand should differ based on what you choose because each option requires a different motivation and a different focus.

Tip #2

D2G - FREEEngage your customer. You need to attract their attention and get them to stop at your stand, so what’s going to be your carrot? Your brand is suddenly competing for attention amongst hundreds of shops with their amazing shop windows so determine how you can differentiate yourselves!  Will your stand be intriguing, is it offering something new or different? We are all time poor these days so make sure there is something in it for the consumer; a small sample is often not enough so be generous with your product. Schwarzkopf recently promoted their new Salon range and were giving away full size bottles of shampoo and conditioner. There were queues at every stand and people were prepared to wait for their free product!

Tip #3

D2G - ipadTechnology is so dominant in our world it cannot be ignored. Mobile devices are always at hand, so ensure your stand is as interactive as possible. Stands can be designed to include an iPad counter or display, making it easy to capture data about your customers or simply have a QR code to scan with a promotion attached. Multi media displays and free WIFI also draw people in, especially if your target market is the younger generation.

Tip #4

Design and flow is a key factor when it comes to malls – so make sure you work with people who understand your concept. Designers need to consider the location of the stand, along with an understanding of the mall itself, and the shopper flow patterns. Once this is understood then a great 3d stand can be created which will give you the flow you require, enabling key messages to be read or experienced at the right time. Ensure your calls to action are visible to all potential customers from all directions, which can often mean taking advantage of double-sided graphics on your display collateral.

Tip #5

D2G - Superwall shopping centre height 1.95m wide  (2) copyStand Materials and products have changed a lot in the past 5 years. They are not only more impactful with the colour saturation and vibrancy of fabric displays, but they have also become easier to assemble and transport. The Superwall is  becoming a must-have in many clients’ stand portfolios due to its clean lines and ease of graphics changeover. Take a look at our range of demonstration tables, not only available in many shapes and sizes but also constructed from a multitude of materials, depending on usage requirements.

 

Tip #6

Staffing is often as important as the product on your stand, so make sure you have the right people for the job. Think about your brand’s target market then make sure the people on your stand are credible and believable. Will a 40 year old working Mum really believe what a 20 year old guy has to say about the latest washing powder?

Tip #7

D2G - SafetyKnow the rules.  Every establishment has rules and malls are no exception. When your activation is a success you want to be able to go back and lease space again, so abiding by their rules and those of OHS is imperative. They also have to be fair to all retailers that lease space in the mall, so try and understand that it’s not just about you. Of course, you want your stand to be the biggest and the tallest and the BEST, and it will be BUT all within the guidelines. Height restrictions are put in place for safety and security, and also because mall customers should be able to see retailers’ shop signage at all times.

Tip #8

D2G - OHSOHS regulations are there for a reason so make sure your staff understand these and are accredited to work in a mall. During the brand’s installation be sure that those doing the work understand the law and trust that they will be courteous to shoppers. As soon as your brand can be seen, those around it acting in an official capacity are naturally associated with the brand.

 

Tip #9

Capture the moment. We have all got cameras on our phones and iPads but getting a good photographer to come down to your activation and capture those smiles on camera is well worth the investment. Video footage and stills make great content for your social media, your PR department, your sales teams and of course your boss!

Gamification – what’s it all about?

D2G - gamification generalGamification is being used more and more these days and is becoming part of our everyday lives, but what is it and how can you use it to help engage clients or shoppers?

Gamification is basically Game Play –  bringing game elements and mechanics into a non-game environment. Companies are embracing the use of online games to drive further brand engagement.  Traditional media methods like bus stops and billboards are now becoming digital and interactive making people much more receptive to marketing messages.

If you utilise some of the techniques of gamification it is possible to increase the interest level in your stand /product, increase loyalty by educating and linking a positive memory with your brand and gather further information on prospective clients.

So, what might this look like?

#1 The simplest solution is probably having a Multimedia Display using a large screen playing interesting content, such as a mini-game integrated into a presentation on your company’s story – it’s better than nothing but its not exactly unique!D2G - Ipad counter

#2 Consider having an iPad counter on your stand or using an iPad on your Demonstration table so that people have to press the screen and make choices in order to learn about your brand. Maybe you could create a survey disguised in the form of a trivia quiz. These apps are now  simple and inexpensive to create.

#3 Social Sharing has become very popular, so perhaps set up a themed/branded photo kiosk and invite people to have a humorous picture taken and then share it. Or how about using an iPad in-store to grab pictures of shoppers trialling your product?

D2g - QR Codes

#4 QR Codes are a great way to interact with clients and an easy way to create a game at shows. An example of this was at a show in Minneapolis where attendees got to participate in the ‘SCANvenger Hunt’. This gamification provided QR codes at different points around the exhibition and shop floor. After scanning the QR code the attendee was taken to a website to answer a question. The questions were geared to teach attendees key points about the show, the companies at the show and the products. Attendees could then track their own score on the website against the leaderboard, or on the large screens that tracked scores in real time at the exhibition. This hunt can become rather competitive, pushing some people to ‘overachiever’ status just to see themselves in the list. This spirit helps carry the game through the show days and is usually finalised with a prize giving at the end, further continuing the engagement. Not only does this provide a structured way to gain knowledge but it also provides ice breaking questions for the attendee and exhibitor to start a conversation, plus it’s a bit of fun!

#5 A competition that relies on skill, perhaps a Playstation game where people compete to win prizes by getting on the leaderboard. This is a great option because those not playing can watch others compete and those competing can really engage. To take it one stage further, there are various companies that have created games which can simply be re-skinned with your branding making it more unique to you.

D2G - branded panel#6 A competition that relies on chance, like a spin-to-win board or even a simple business card draw. This normally creates a bit of fun and engagement and is less threatening for some than a competitive game! We have many different competition entry boxes in various shapes and sizes all of which can be branded to suit your needs.

The great thing about most of these options is that they also provide a simple method to MEASURE attendance/engagement at your stand. You want to be able to prove the ROI you gained from attending an event and these methods provide irrefutable numbers.

Although it still may be somewhat experimental, the idea of integrating gaming elements at a trade show is still in its infancy but it has many possibilities for increasing interest and engagement of visitors to your booth. It’s something that should be considered and not overlooked as you can incentivise all kinds of desired behaviours, making it very powerful indeed.D2G - gamification bold

Eco Friendly Exhibiting

D2G - ecofriendlyGone are the days when an exhibition stand was for one event and one event only, thanks to forward-thinking stand design companies most stands are now built to last. In the past it was not uncommon for companies to build bespoke stands that were solely designed for one exhibition. The whole lot would end up in the skip after the show.

Here at Displays 2 Go we are all about reusable stands whether its a custom built stand that has been designed for a programme of events or a modular stand which can be used in a variety of ways. We even have a webpage dedicated to such products Eco Friendly Products!

Here are some top tips for being more sustainable at your next exhibition

Tip #1 | Choose a long lasting modular stand

Modular stands have come on in leaps and bounds, no longer are they boxy and uninspiring; they now offer a combination of elements which are made from recyclable aluminium and often use fabric displays such as our Curved Display Wall that are much friendlier on the environment. They are easily customised and can be updated with additional banners or graphics. Choosing a modular display means you can add or remove components to suit the look and feel, and available space, at the different exhibitions you’ll attend.

Tip #2 | Graphics Printing

Make sure the graphics printing is ‘dye sublimated’. Not only does this process create more realistic, more impactful graphics, but the process is also more eco-friendly because it uses heat to vaporise the dye and  permeate the surface it is covering.D2G - Dye Sublimation

There are no VOC’s (volatile organic compounds) which are often associated with solvent printing and the inks are water-based. This infusion also means the dye fades much less than in other processes. So basically, it’s a win win situation!

Tip #3 | Replacement Graphics

Choose displays that can be re-skinned with replacement graphics. This provides the opportunity to replace any or all of your graphics as many times as you wish, without the need to replace expensive stand hardware. You can even try to use double-sided graphics where possible, if you anticipate using different graphics for different shows.  This allows you to simply flip your graphics around to show the alternative message on the reverse side. Check out how easy it is to do this with our Portable Plinths and SuperWalls.

Tip #4 |Stand Waste

recysling bins

Think about the waste you will create on your stand and how it is disposed of. In the past, all the packaging, such as bubble wrap and cardboard was thrown into a general purpose skip. Now venues supply different skips for different materials. If you are serving refreshments, consider eco friendly cups and disposable  bamboo plates. Everyone likes to feel they are doing their bit for the environment so why not get that message across to potential clients.

Tip #5 | Lights

We all know what a difference good lighting can make, but consider LED and low energy lighting solutions which not only deliver great effects but also suck less juice. This means your stand requires less load, and the event electrician will have a smile on their face!

D2g - QR CodesTip #6 | Marketing Material Marketing techniques are changing, gone are the days when you needed a shopping bag and a shoulder of steel to carry all the brochures around from the exhibition. Today, it is more common to give a brief marketing flyer with a scannable QR code or ask someone to enter their details on a tablet to receive more information. If you must use leaflets, then print on eco-friendly stock wherever possible.

Tip #7 |  Staff UniformsD2G - unfiform

It’s easy to forget about the uniforms that your stand staff might be wearing. Try to source eco-friendly gear that uses natural fibres. And if it’s being printed, consider the process used. It may be better to embroider, which is kinder on the environment, lasts longer and often looks a little more ‘premium’.

Tip #8 | Freight

The new fabric exhibition systems are light and can be packed down into small bags, making it easy for staff to transport the stands in their own cars rather than adding a freight truck into the mix.

Tip #9 | Car Pool No doubt you have various people working on your stand. Encourage car pooling by limiting the number of parking passes you give out. Less cars on the road, less fuel – it’s all good.D2G car Pool

Lights, Exhibition, Action!

D2G - Lighting Exhibition StandWhether you are planning a new design for your exhibition stand or you just need to update your old stand,  lighting should be an important consideration. It is a flexible sales tool that can not only influence where people look but how long they stay on your stand.

There are some that say proper lighting can increase awareness of your exhibition stand by 30-50%.  Strong lighting works like a beacon to draw people in where as soft lighting can be seen as more ‘relaxing’, a place where you can sit and learn more about the product.  The important thing is to know what message you are trying to portray and what feel you want on your stand. It maybe that you have different areas that require different lighting so make sure you design the stand to suit your needs.

D2G LightsIt’s not only the intensity and brightness of the lights that can have an affect on atmosphere but colours are just as important to evoke a mood. A strong white or yellow light shouts “look at me” whilst a blue soft light can say “come and talk to us” have a coffee and a chat! In a crowded, competitive exhibition hall you’d be surprised how much impact you can create with good lighting.

You can also use your own lighting to neutralise the effect of natural light shining through a window.  The most common time this can be an issue is when you have a display that backs onto a window on a sunny day, causing light to pass through your graphics and compromise their appearance. You can use your own lighting to shine on to the display, and thereby neutralise the effect of the light through the window; provided your lights are stronger, the problem is immediately eliminated.

Top Tip

Don’t solely judge your lighting by looking at your stand from 10m away. It’s good to get in there, walk around your stand and experience it.

Your decisions around lighting should be made with your audience in mind. A young crowd will expect a more daring approach compared to an older, more traditional audience. Our Plinths with Lighting are really effective and with  a click of a button you can change the colour and mood of your display instantly. However,  be aware of sensory overload – you don’t want to drive people away after you have worked hard to draw them in!

Types of Lighting

We found some really useful tips from Kaitlin Colston, on her hello endless.com blog,  which we’d like to share with you.

Spotlights

D2G - spotlights

Spotlights are brilliant for providing a focus on key messages and drawing attention to products. Use them to create a ‘hero’ element within your stand whilst also creating light and shadow thereby giving visitors a more dynamic and dramatic visual experience.

Soft Lamps

D2G - softlighting

Use soft lamps and more ambient light sources when you want to create a warm inviting atmosphere, that encourages your visitors to relax and talk.

Up-lightsD2G - Uplights Exhibition

Use up-lights to create atmosphere and provide some perimeter lighting to create depth and interest. If you have a colour theme, then consider using the up-lights to emphasise and compliment your theme. Up-lights are an effective way to create that ‘WOW’ factor.

Gobo’s

A gobo is a beam of light with a metal stencil over it that creates a pattern. They can project any pattern or design or company logo. Project gobo’s onto walls, ceilings and floors to add visual interest and create a dynamic atmosphere.

D2G - Gobo Exhibition

Light shows

Grab attention with a light show where a number of lights constantly move or flash in a repeating sequence. This can be a dramatic way to herald an awards ceremony or speeches – a dramatic way to quieten a crowd and build excitement.

D2G - Lightshows

Electrics and Current Draw

Working out your electrical needs can be really hard. You’re expected to know what you want when you book your stand, but things change and you may need to make changes when you enter the exhibition hall. Suddenly everyone’s talking amps and volts and none of it seems to make any sense! At Displays 2 Go, we understand lighting and we understand electrics. Let us help you define a lighting scheme and then work out how much power you need on your stand. Our service-led approach means we can complete the paperwork for you and work with the exhibition organisers to ensure your stand is perfect.

We have a full range of LED lighting so we can reduce your amps consumption and keep the on-site electricians happy. We also stock a wide range of other lighting options including the Circular Tower Pop-Ups to make sure we create the effect you require.

Stand out from the crowd at your next exhibition.

We all want to be noticed and be seen for the things we are good at. That’s why we want to share our knowledge on how to make your company stand out from the crowd at your next exhibition. There are 2 main considerations when creating an exhibition stand.

  1. How to attract people to your stand?
  2. How to engage with people at your stand?

attractionD2G Exhibition Stand

noun: attraction; plural noun: attractions

 – the action or power of evoking interest in : a place which draws visitors by providing something of interest  

Your stand needs to be interesting, something that will draw people in and stop them in their tracks, so think about the design of your stand.  It’s your shop window so you have to make it look good, make it spectacular and it will then be attractive to your audience. Be bold and innovative but get your message across.  For a quick overview of some great stand designs, take a look at our Pinterest boards here. Displays 2 Go has years of experience in the Australian exhibition arena providing solutions for well known brands like Assa Abloy, EasiYo, Griffins, Anchor, Jetstar and many more.

D2G EasiYo Exhibition StandHave a point of difference whether it is with the use of light, sound, colour or simply your brand. Colours and light are a fantastic way to attract attention from across a crowded room and are often overlooked. Effective lighting can create a unique atmosphere that will really help you to stand out from among your competitors. Sound is another way you can engage a customer whether its the sound of something relating to your stand or a person on a microphone. Sound is one of the key senses in the human body and one we use everyday to attract attention.

The use of social media and QR codes is also something that should not be overlooked. Sending out messages to your followers leading up to the exhibition can help bring in customers on the day. You can also use it during the exhibition to upload pictures, announce competitions and raise company awareness. However, not everyone has the time to wander around an exhibition for hours talking to people and finding out more about a business or product, but if they pass your stand and think “Wow thats looks interesting but I’m out of time” a scannable QR code is a great way for people to learn more about your business later.

engage

verb: engage; 3rd person present: engages; past tense: engaged; past participle: engaged;

 – occupy or attract (someone’s interest or attention); involve someone in a conversation ; participate or become involved in. 

So now you have attracted people to your “shop window” you need to engage them, to capture their interest, to seize the moment and entice them into your “shop”.

D2G Exhibition Stand SamplingBe generous with your time, and be generous in sharing your expertise. Your audience is looking for proof that you are an expert. Have plenty of friendly staff on your stand so that you can spend time with people. It takes time to gain trust and loyalty.

Once engaged you now need to convince them that the product is right for them. People always like to see/taste before they buy so why not give a demonstration of how your product works or give people the opportunity to taste it. Have your stand set up in a way that allows this to happen effectively and without clutter. Displays 2 Go has the experience to advise you on the best demonstration tables and how your stand might look to accommodate this.

Be interactive and create a little fuss, everyone wants to know what all the fuss is about! A great video can sometimes cut through the clutter, so think about a screen which people can look at without feeling an obligation to buy your product. People also like to touch and engage in your product so think about how you can incorporate this onto your stand. Putting a screen onto your stand is so much easier than it used to be – you can even buy display equipment that allows you to bring your own screen, and thereby save on the excessive costs from the exhibition hire companies.

Other considerations  to think about on your stand are:

Drinks – The smell of a good coffee can be a great diversion and it provides a talking point and often a much needed thirst quencher – it’s thirsty work walking around an exhibition! Take a look at this link for some amazing latte art (http://www.hongkiat.com/blog/creative-latte-coffee-art/)

D2G cooldesignsofaSeating – because walking around an exhibition all day is tiring on the feet. There’s many a potential client who’d love to sit down and talk to you, if only to take the weight off their legs!

Staff – everyone needs their happy face on, and everyone on the stand needs to know your products/services. You only get one chance at this, don’t blow it with grumpy people who don’t know what they’re talking about! To learn more about staffing, read this article

Competitions and tasks – get visitors doing things on your stand, not just looking at your products. Their experience should be sensory in many different ways. Think about moving visuals, think about competitions and the use of iPad counters or touch screen tablets to record the data, think about getting people to leave their business card.  Give people a Call to Action, not a Reason to Leave.