Category Archives: Displays 2 Go

Predictions for 2016

As we start our year in 2016 we can be sure of one thing – change! What was new and exciting  to our customers last year might not have so much impact this year. So how do we prepare for this, and how can we predict the ways in which we can best influence our target audience? Here are a few top tips from us and the people in the know at marketing.com.au.

Displays 2 Go - Predictions for 2016Put Some Time Into the Relationship

Relationship marketing is where it is at in 2016, so make sure you think about how you can make your campaigns personal in order to foster loyalty and long-term engagement.

At Displays 2 Go we have seen how effective experiential campaigns and sampling can be when aimed directly at the consumer, so finding ways to increase this relationship is key. Being able to build relationships with potential customers by creating “touch points” with them after they’ve engaged with your brand can be very effective.

Marketing.com.au have also said that the increase of mobile interaction has been a key driver in the rise of relationship marketing, so companies should integrate this into their plans for 2016.

Nothing Wrong with a bit of Customer Location-Tracking

Sounds disturbing and a little Orwellian but like it or not, location-based marketing is here and it’s going to rear its head in even bigger ways next year. The rise of location technology, such as iBeacons will allow you to target customers right at your location. iBeacons work off Bluetooth Low Energy (BLE) technology. These tiny transmitters can be set up in a bricks and mortar store, when a customer walks in you will be alerted and you can send location-specific information on sales straight to their smartphone.

At Displays 2 Go we’re busy exploring the integration of this technology into our sampling stands, so that sampling campaigns become even more effective.

The Future is Here

Virtual reality is, well, a marketing reality. Virtual reality gives marketers the ability to provide immersive experiences to customers all over the world, 24 hours a day 7 days a week. You can give them a 360-degree tour of a car; take them through a beach-side villa in the Maldives or take them on a ride in the business-class section of an airliner.

We’re exploring ways of giving customers a more engaging and immersive brand experience by integrating virtual reality into our sampling stands and experiential displays.

However we also know that smelling, tasting and feeling the product is a huge influence when running sampling campaigns, so it’s still important to get out there in front of your customer!

Displays 2 Go - Sampling

Say Your Piece and Leave

A lot of these marketing techniques are being developed specifically for the millennial market. What millennials love more than anything else is ephemeral marketing. Short, sharp bursts of information that don’t hang around. Snapchat is the perfect platform for ephemeral marketing, and companies are already taking advantage of this. The beauty of Snapchat is that the video disappears, so you get the opportunity to deliver marketing that truly engages on a personal level without being obtrusive.

Many might describe supermarket sampling in the same way. It’s short, sharp, disruptive and then it’s gone, as the shopper moves on down the aisle.

Nothing is More Ephemeral than a Video

Following on from the previous point, video marketing is going to stake a big claim this year as the king of all marketing content. Video marketing is a great example of ephemeral marketing because it has an expiry date, it has a set duration and then it’s gone.  Millennials, with their shorter attention span and thirst for image-over-text, love it. YouTube is a monster and will continue to grow, and now even Google has decided it can’t ignore the moving picture any longer. Video advertising will be introduced to your search engine results page (SERP) and, who knows, before too long the whole SERP may be made up of videos. It’s worth remembering that Google owns YouTube, so the evolution of video ads is a huge unknown thanks to the extraordinary variety of possibilities.

At Displays 2 Go we have a range of display solutions that integrate screens and interactive displays into your display solution to take full advantage of the power of video.

The Internet is Everywhere!

Well it already is, but know that in the near future it’s going to be everywhere in a wearable, physical sense. The ‘Internet of Things’ (IoT) is happening – 28 per cent of people will have adopted wearable technology by next year. This means that all the creepy marketers and analysts out there will be able to track our every move. This won’t only affect the way we market; it will also have an effect on the data we collect, which will be based far more heavily on customer behaviour.

Stop Denying the Inevitable

Some would argue this has already happened, and those with their heads in the sand would like to downplay it’s importance, but one thing is clear. Next year, mobile will have been unanimously declared the undisputed heavyweight champion of internet traffic. The Google algorithm change was made in a response to this and mobile traffic has outstripped PC traffic in 10 countries already. Expect that number to climb sharply, and keep your marketing efforts PC-focused at your peril.

Does SIRI Know Who You Are?

Currently, people turn to Search Engine Optimisation (SEO) and pay-per-click advertising when they are trying to increase their visibility. But, could 2016 usher in another way of getting your name out there? More and more people are getting their information through digital assistants like Siri and Cortana. These assistants only turn to Google and other search engines if they don’t already have the answer themselves. The key to optimising your company so that you’re visible to Siri and Cortana is to make your information easily accessible, as opposed to trying to push them specifically towards your site.

Displays 2 Go - Predictions for 2016

Does Anyone Read Anymore?

Of course they do, but all the signs are pointing to the diminishing importance of articles, and an increase in the importance of interactive content.  Interactive content, like surveys and quizzes, is far more engaging and can be consumed on the go. If you’ve got a five-minute coffee break, the research says you’re far more likely to spend it watching a video or filling out a quick survey than reading a blog post or scanning an article. Taking into account the irony that this warning is written in an article, it may be time for marketers to spend a little less energy on crafting their prose and more time brushing up on their video editing skills. There will always be a place for the written article but when there are so many articles to compete against, widening your skill set isn’t such a bad idea.

Through experiential campaigns it provides clients with the potential to create hours of video content to engage with thousands of consumers. Rarely do they have to read anything – just listen, play, and taste.

So whether you’re completely on board with this or not, it’s all food for thought and one that we at Displays 2 Go thought was insightful.

The low down on demonstration tables

Portable sales tables, demonstration tables, sampling tables – so many names but are they all the same? Displays 2 Go - Round Sampling Table

Displays 2 Go are a major supplier of display tables to FMCG and supermarket sampling companies in Australia and we certainly know a thing or two about tables, so grab a coffee and read on…

There are many tables to choose from so it’s important that you know what is required from your experiential campaign and which table will give you the most impact.  The main reason you need a sampling table is to demonstrate your product and increase sales, so you can call the table what you like, as long as it delivers you some results.

We can offer a simple off-the-shelf table which includes a plastic top and branded wrap, looks great and works a treat. However, we can create even more impact with poles and a header card.  It’s a simple solution but it works, because suddenly your sampling station can be seen right across the supermarket.  These are easy and quick to set up in-store and they’re built tough for repeated use.

Crunchy Nut gets noticed in the Supermarket

Want to jazz it up a bit? Easy, we’ve got various shapes and sizes to create a bit more interest.  We can also put your branding on washable fabric, which creates stunning images and makes the whole package even more lightweight, even simpler to set up, and even easier to keep looking tip-top.

Need to cook on the stand?  No problem, we’ll keep you safe with heat reflective materials, reinforced shelves, and built in chopping boards where required.  We can add a cable entry point on the table which hides those unsightly cables and keeps them neat and tidy within your stand.

If that’s still not cutting it, then what about a totally moveable solution?  There is nothing worse than spending money on table and then being stuck in a corner of the supermarket not being noticed!  Displays 2 Go has listened to clients over the years and have developed a demonstration and sampling stand on wheels –  called the Click-Stand.

Display 2 Go Click-Stand Images

This clever design has a range of click-on/click off components to enable you to showcase different companion pieces according to the product your displaying. So, if you are sampling a product, simply add a vendor tray to your stand,.  If you need to collect data then click-on the iPad.  If you are running a competition then click-on an entry box. It’s simple and easy to swap pieces, giving you the flexibility to create a display that’s customised to your exact requirements.

Displays 2 Go - custom demonstration table

We also offer bespoke solutions; just give us the problem and we will design a solution. Like when Woolworths came to us and asked us to develop some tables for a promotion with Jamie Oliver. The solution was to create enough surface space to accommodate the crowds but with a down-to-earth feel that replicated the advertising campaign.

 

Displays 2 Go - iPad/tablet interactive branded display Unit

But sometimes a table alone isn’t enough. That’s why we’ve got a range of vendor trays, leaflet holders, product display shelving and iPad/tablet holders to help create greater interaction.

Displays 2 Go has years of experience working with many of Australian experiential agencies. We understand why solutions must be easy to transport, why the gear needs to be built tough and why it must be simple to assemble. It’s why so many people work with us; and because we ALWAYS get the job done on time and on budget!

Take a look at some of the demo tables we’ve created over the years, right here at our online showroom. It’s a great source for ideas, and if you see something you like, give us a call on 1300 240 250.

Fabric Displays – Can you tell the difference?

fabric_1Fabric display systems not only set the benchmark in flexibility and portability but give an exceptional finished appearance that is second to none.

Fabric displays have been used at the majority of trade shows in the US and Europe for many years. It’s fair to say that in the Southern Hemisphere we’ve been a little slow to take up this wonderful technology, but we have certainly caught up now and the industry has seen an explosion of ideas and design concepts.

At Displays 2 Go we believe the concept represents a genuine revolution in portable display and we would like to share with you the key benefits.

Portability

Who needs an exhibition stand that is heavy and cumbersome to move, takes hours to put up with boards and panels and comes with a book of instructions? No thanks! As an example of the new wave of portable displays, our SuperWall is built with simple, light weight aluminium tubing that’s incredibly strong. It’s also a snap lock system that folds up into a bag and is easily transportable. The fabric graphic slides over like a pillow case and presents superbly.  You can throw it in the back of your car or take it on the plane as carry-on luggage. Watch this video to see how easy it is to construct.

Seamless

Mainland Cheese RoadshowBeing fabric means the graphics do not need to be printed onto separate board or panels.  Instead, a huge graphic can be printed and supplied in one large piece – with no seams!  Anyone with experience in exhibitions or visual merchandising will tell you how time consuming and cumbersome it can be trying to line up separate graphic pieces to achieve a seamless display.

 

Light Reflection

You arrive at the exhibition show and are quickly taken to your spot which is right next to a bright sunny window. Your initial thoughts are “great, some fresh air” but as you start setting up you realise that you cannot even read the company logo due to the light reflecting off your stand! Well, luckily this is not the case anymore as fabric displays have the added benefit of minimal reflection of lights and camera flashes so they are very versatile and can be positioned in a greater variety of environments than traditional stands.

Re-skinning

Re-skinning an existing fabric display is simple to do and very cost effective. Simply unzip or otherwise release the original fabric and replace with a new skin, keeping your content up to date and fresh. You can even print different messages on each side, so no need for your stand to be shy and pushed against a wall; enjoy the freedom of exhibiting in the best areas, not merely the areas that are suitable for your stand.

Weird and Wonderful Shapes

funky fabric structure 1The beauty of fabric displays is that they can be used in all manner of shapes and sizes, from portable plinths, to tables, and other massive display structures.  They can even be used to disguise unsightly hardware you may need to hire for an event. If you have an unusual shape that needs branding, then Lycra fabric could be the way to go – its stretchiness and ease-of-use means it can be cut-to-size and wrapped around almost anything.

 

Print Quality and Colour

D2G - Dye Sublimation2Using fabric allows the user to access print technology known as dye sublimation, which can deliver extraordinarily vibrant, impactful graphic reproduction. It’s perfect for throwing in your washing machine as the inks are permanently part of the fabric, making it both colour fast and colour safe. Dye sublimation uses water-based inks, and fabrics are up to 90% recycled, making it one of the most eco-friendly display solutions available.

Damage

When products leave our production workshop we know they may need to withstand some harsh treatment, and that’s where fabric can be your friend. It will not peel, scratch or dent in the same way traditional graphics can, meaning it can withstand a high level of mistreatment from your staff or freight forwarders without compromising the finish of your display.

Love Lycra!D2G - Cyclists

Most people have a pre-conceived notion when it comes to the the word LYCRA, but this is simply way off the mark these days.  Sure, cyclists in Lycra don’t necessarily show off the fabric to greatest effect but portable displays in Lycra are another matter entirely, and the colour reproduction on this fabric can be stunning. Our Lycra skins are designed to slide over our range of pedestals, portable tables and towers, giving our clients the flexibility to change the graphics on-site and in seconds! Lycra is not only stretchy and very hard wearing, but it’s very easy to use and gives an exceptional finished appearance.  It’s so good that you probably would not be able to tell the difference between traditional display boards and a Lycra display. Take a look below – which one do you think is Lycra?

 

 

HELP! A beginners guide to in-store sampling

D2G - eyecatching stand

As one of the foremost suppliers of sampling trays and demonstration tables in Australia, we want to help you get the most you can from your in-store sampling campaign. There are a few things to consider, so here’s a helpful round-up.

Research

Both Coles and Woolworths have extensive guides on what you can and can’t do in their stores. It’s best to do your research early as these stores are important to your business and your brand.  Don’t blow the relationship in the early stages by not following the rules.  Grab a coffee, your iPad, a comfy chair and then click these links!

Coles Instore Demonstration Guide

Woolworths Instore Demonstration Guide

Objectives

Think about what you want this campaign to achieve. Take a look at the options below and pick ONE primary objective then focus on delivering against it. Here are your choices:

  • Sales
  • Awareness
  • Trial

You’ll desperately want to pick more than one, but that can get confusing. By knowing what you want from this campaign, you’ll be able to measure your success and make certain choices much easier.

Optimising Sales 

D2G - Supermarket in-store Make sure you have sale product on or near the demonstration table; you’ll want your sampling staff to encourage shoppers to select it then and there as part of their script. We recommend you include a coupon in your planning.  We find this works better than an in-store special, because you physically give the shopper a coupon and they feel they need to use it there and then! Make sure you count the number of products on the shelf at the beginning of the in-store shift and the products on the table, and then count them at the end so you can measure just how amazing the shift has been! Make sure everyone does this for every shift and then start a competition to really drive those sales up!

Maximising Awareness

D2G - Weis Yoghurt Retail Demonstrator In-StoreUse a good sized table, perhaps with a banner over the top. You want to grab attention and get your brand in people’s faces. Think about how you ‘cut through’ the clutter of brands and people in the supermarket. People tend to shop on auto-pilot so you need to work extra hard to get noticed. Think about doing something different or quirky. Perhaps have your sampling staff dress up a little differently or consider some giveaways that get your brand in people’s homes.

Gaining Trial

Displays 2 Go - Vendor TraysWhy not consider not having a demonstration table at all! This is where our Vendor trays come in really handy. Instead of passively waiting for shoppers to approach your table, with a vendor tray or mobile trolley you can actively target the right demographic with your product.

If you have to have a table, then consider a secondary ‘hand off’ stand, which is a simple branded plinth where you place your tray of samples. This allows you to keep your main table as working space while your prepared product sits close-by, yet easy for shoppers to get to.D2Go - CarryBag  This hand-off stand can have shelves included so as to provide an extra space for off-location merchandising.

Sampling Kit

You want your sampling staff spending all their time actually in-store with your product, not walking backwards and forwards from the car park. So, keep your kit well packed and easy to transport. Most of our tables are designed to fit into a supermarket trolley and be quick to set up and dismantle – no fiddly screws and no tools required!

Site Safe

Most supermarkets require sampling staff to have Site Safe passes. After you’ve spent hours booking your shift, don’t fall at the first hurdle by not having accreditation or by leaving your pass at home. Generally it’s an easy online course, so there’s no excuse!

Functionality

Think about the size of your table and what you’re doing at the table. If you’re sampling dry goods, then you might not need much space. Go for a smaller table because you’ll have more flexibility over where it can be set up. Remember that if you need electricity, then your location and the timing of your shift will be severely limited. Most stores only have a couple of ‘powered D2G - Cooking Instoresites’ so book early to avoid disappointment!

If you’re cooking on your stand, then think about how ‘on display’ you want this to be. Perhaps the microwave can go under the table if it’s not a key feature of your product. We can tailor our tables to your requirements, adding shelving and heat retardant materials where necessary. We can also conceal cables too so that everything looks neat, well organised and appetising!

Graphics

Investing in sampling equipment is a big step. Don’t go for permanent graphics which can’t be changed. Instead, invest in hardware once and then change out the graphics panels when you need to. Consider our new fabric graphics panels which are easy to use, super lightweight and can be washed over and over again so your table always looks brand new!

Measuring Success

D2G - Measure successThink about how you measure your campaign – don’t just rely on hearsay. If you want to count how many people you spoke to, then count your coupons at the beginning and end and be sure to give everyone you speak to a coupon! If your campaign is all about sales, then count the products on the shelf before and after. If you want to know what people think about your product, then have two bins for their paper plate, one marked LOVE IT and then the other marked YUK perhaps! If you want to grow your database, then run a Free Prize Draw, inviting people to fill in a card and post it in the box – but make sure the prize is worthwhile because generally people don’t stop for long when they’re on a shopping mission.

Timing

Think about your target market and think about when they go shopping. If awareness was your initial objective then make sure you’re in the supermarket at it’s busiest time – perhaps a Friday night or a Saturday morning. If your target market tends to be older and retired then they often avoid the supermarket at these times, preferring a mid week.  Do some research and ask the store manager to make sure you’re in the right place, on the right day at the right time. If kids are your target, then go for the after school slot around 3pm onwards.  Twenty-somethings will often go shopping on a Thursday or Friday evening after work because they have other, way-cooler stuff to do on the weekend!  D2G - Timing

It’s tempting to agree to any in-store slot that is offered to you by the supermarket, but why waste the opportunity – better to wait for the right time and day so you optimise your shift.

Marketing in Shopping Malls.

D2G - shopping mallsShopping malls are a very effective place to market your brand. They allow you to interact with customers on an engaging level while they are in the spending mindset. Whether it’s sampling, display, promotions or branding, experiential marketing is a powerful platform for reaching your customers. It allows you to choose where and when you will market and capitalise on successful retail periods, such as school holidays, Christmas, Mothers Day and more. Being indoor spaces, they’re also not weather dependant.

Many of the shopping centres are able to supply profiles of their shoppers so you can gain a greater understanding of their foot traffic enabling you to target your campaign more effectively. They can also give you seasonal trends which can help you plan the best time to promote your product.

At Displays 2 Go we have been providing companies with the tools and display stands to enable brands to give customers an unforgettable experience in shopping malls throughout Australia for over 7 years, so we thought we would share some of our tips and tricks with you.

Tip #1

Know your goal, and what you want to get out of the activation. Is it brand awareness, sales, new product trial or giveaway? Pick one and then deliver on it. The whole design of your stand should differ based on what you choose because each option requires a different motivation and a different focus.

Tip #2

D2G - FREEEngage your customer. You need to attract their attention and get them to stop at your stand, so what’s going to be your carrot? Your brand is suddenly competing for attention amongst hundreds of shops with their amazing shop windows so determine how you can differentiate yourselves!  Will your stand be intriguing, is it offering something new or different? We are all time poor these days so make sure there is something in it for the consumer; a small sample is often not enough so be generous with your product. Schwarzkopf recently promoted their new Salon range and were giving away full size bottles of shampoo and conditioner. There were queues at every stand and people were prepared to wait for their free product!

Tip #3

D2G - ipadTechnology is so dominant in our world it cannot be ignored. Mobile devices are always at hand, so ensure your stand is as interactive as possible. Stands can be designed to include an iPad counter or display, making it easy to capture data about your customers or simply have a QR code to scan with a promotion attached. Multi media displays and free WIFI also draw people in, especially if your target market is the younger generation.

Tip #4

Design and flow is a key factor when it comes to malls – so make sure you work with people who understand your concept. Designers need to consider the location of the stand, along with an understanding of the mall itself, and the shopper flow patterns. Once this is understood then a great 3d stand can be created which will give you the flow you require, enabling key messages to be read or experienced at the right time. Ensure your calls to action are visible to all potential customers from all directions, which can often mean taking advantage of double-sided graphics on your display collateral.

Tip #5

D2G - Superwall shopping centre height 1.95m wide  (2) copyStand Materials and products have changed a lot in the past 5 years. They are not only more impactful with the colour saturation and vibrancy of fabric displays, but they have also become easier to assemble and transport. The Superwall is  becoming a must-have in many clients’ stand portfolios due to its clean lines and ease of graphics changeover. Take a look at our range of demonstration tables, not only available in many shapes and sizes but also constructed from a multitude of materials, depending on usage requirements.

 

Tip #6

Staffing is often as important as the product on your stand, so make sure you have the right people for the job. Think about your brand’s target market then make sure the people on your stand are credible and believable. Will a 40 year old working Mum really believe what a 20 year old guy has to say about the latest washing powder?

Tip #7

D2G - SafetyKnow the rules.  Every establishment has rules and malls are no exception. When your activation is a success you want to be able to go back and lease space again, so abiding by their rules and those of OHS is imperative. They also have to be fair to all retailers that lease space in the mall, so try and understand that it’s not just about you. Of course, you want your stand to be the biggest and the tallest and the BEST, and it will be BUT all within the guidelines. Height restrictions are put in place for safety and security, and also because mall customers should be able to see retailers’ shop signage at all times.

Tip #8

D2G - OHSOHS regulations are there for a reason so make sure your staff understand these and are accredited to work in a mall. During the brand’s installation be sure that those doing the work understand the law and trust that they will be courteous to shoppers. As soon as your brand can be seen, those around it acting in an official capacity are naturally associated with the brand.

 

Tip #9

Capture the moment. We have all got cameras on our phones and iPads but getting a good photographer to come down to your activation and capture those smiles on camera is well worth the investment. Video footage and stills make great content for your social media, your PR department, your sales teams and of course your boss!

Gamification – what’s it all about?

D2G - gamification generalGamification is being used more and more these days and is becoming part of our everyday lives, but what is it and how can you use it to help engage clients or shoppers?

Gamification is basically Game Play –  bringing game elements and mechanics into a non-game environment. Companies are embracing the use of online games to drive further brand engagement.  Traditional media methods like bus stops and billboards are now becoming digital and interactive making people much more receptive to marketing messages.

If you utilise some of the techniques of gamification it is possible to increase the interest level in your stand /product, increase loyalty by educating and linking a positive memory with your brand and gather further information on prospective clients.

So, what might this look like?

#1 The simplest solution is probably having a Multimedia Display using a large screen playing interesting content, such as a mini-game integrated into a presentation on your company’s story – it’s better than nothing but its not exactly unique!D2G - Ipad counter

#2 Consider having an iPad counter on your stand or using an iPad on your Demonstration table so that people have to press the screen and make choices in order to learn about your brand. Maybe you could create a survey disguised in the form of a trivia quiz. These apps are now  simple and inexpensive to create.

#3 Social Sharing has become very popular, so perhaps set up a themed/branded photo kiosk and invite people to have a humorous picture taken and then share it. Or how about using an iPad in-store to grab pictures of shoppers trialling your product?

D2g - QR Codes

#4 QR Codes are a great way to interact with clients and an easy way to create a game at shows. An example of this was at a show in Minneapolis where attendees got to participate in the ‘SCANvenger Hunt’. This gamification provided QR codes at different points around the exhibition and shop floor. After scanning the QR code the attendee was taken to a website to answer a question. The questions were geared to teach attendees key points about the show, the companies at the show and the products. Attendees could then track their own score on the website against the leaderboard, or on the large screens that tracked scores in real time at the exhibition. This hunt can become rather competitive, pushing some people to ‘overachiever’ status just to see themselves in the list. This spirit helps carry the game through the show days and is usually finalised with a prize giving at the end, further continuing the engagement. Not only does this provide a structured way to gain knowledge but it also provides ice breaking questions for the attendee and exhibitor to start a conversation, plus it’s a bit of fun!

#5 A competition that relies on skill, perhaps a Playstation game where people compete to win prizes by getting on the leaderboard. This is a great option because those not playing can watch others compete and those competing can really engage. To take it one stage further, there are various companies that have created games which can simply be re-skinned with your branding making it more unique to you.

D2G - branded panel#6 A competition that relies on chance, like a spin-to-win board or even a simple business card draw. This normally creates a bit of fun and engagement and is less threatening for some than a competitive game! We have many different competition entry boxes in various shapes and sizes all of which can be branded to suit your needs.

The great thing about most of these options is that they also provide a simple method to MEASURE attendance/engagement at your stand. You want to be able to prove the ROI you gained from attending an event and these methods provide irrefutable numbers.

Although it still may be somewhat experimental, the idea of integrating gaming elements at a trade show is still in its infancy but it has many possibilities for increasing interest and engagement of visitors to your booth. It’s something that should be considered and not overlooked as you can incentivise all kinds of desired behaviours, making it very powerful indeed.D2G - gamification bold

Eco Friendly Exhibiting

D2G - ecofriendlyGone are the days when an exhibition stand was for one event and one event only, thanks to forward-thinking stand design companies most stands are now built to last. In the past it was not uncommon for companies to build bespoke stands that were solely designed for one exhibition. The whole lot would end up in the skip after the show.

Here at Displays 2 Go we are all about reusable stands whether its a custom built stand that has been designed for a programme of events or a modular stand which can be used in a variety of ways. We even have a webpage dedicated to such products Eco Friendly Products!

Here are some top tips for being more sustainable at your next exhibition

Tip #1 | Choose a long lasting modular stand

Modular stands have come on in leaps and bounds, no longer are they boxy and uninspiring; they now offer a combination of elements which are made from recyclable aluminium and often use fabric displays such as our Curved Display Wall that are much friendlier on the environment. They are easily customised and can be updated with additional banners or graphics. Choosing a modular display means you can add or remove components to suit the look and feel, and available space, at the different exhibitions you’ll attend.

Tip #2 | Graphics Printing

Make sure the graphics printing is ‘dye sublimated’. Not only does this process create more realistic, more impactful graphics, but the process is also more eco-friendly because it uses heat to vaporise the dye and  permeate the surface it is covering.D2G - Dye Sublimation

There are no VOC’s (volatile organic compounds) which are often associated with solvent printing and the inks are water-based. This infusion also means the dye fades much less than in other processes. So basically, it’s a win win situation!

Tip #3 | Replacement Graphics

Choose displays that can be re-skinned with replacement graphics. This provides the opportunity to replace any or all of your graphics as many times as you wish, without the need to replace expensive stand hardware. You can even try to use double-sided graphics where possible, if you anticipate using different graphics for different shows.  This allows you to simply flip your graphics around to show the alternative message on the reverse side. Check out how easy it is to do this with our Portable Plinths and SuperWalls.

Tip #4 |Stand Waste

recysling bins

Think about the waste you will create on your stand and how it is disposed of. In the past, all the packaging, such as bubble wrap and cardboard was thrown into a general purpose skip. Now venues supply different skips for different materials. If you are serving refreshments, consider eco friendly cups and disposable  bamboo plates. Everyone likes to feel they are doing their bit for the environment so why not get that message across to potential clients.

Tip #5 | Lights

We all know what a difference good lighting can make, but consider LED and low energy lighting solutions which not only deliver great effects but also suck less juice. This means your stand requires less load, and the event electrician will have a smile on their face!

D2g - QR CodesTip #6 | Marketing Material Marketing techniques are changing, gone are the days when you needed a shopping bag and a shoulder of steel to carry all the brochures around from the exhibition. Today, it is more common to give a brief marketing flyer with a scannable QR code or ask someone to enter their details on a tablet to receive more information. If you must use leaflets, then print on eco-friendly stock wherever possible.

Tip #7 |  Staff UniformsD2G - unfiform

It’s easy to forget about the uniforms that your stand staff might be wearing. Try to source eco-friendly gear that uses natural fibres. And if it’s being printed, consider the process used. It may be better to embroider, which is kinder on the environment, lasts longer and often looks a little more ‘premium’.

Tip #8 | Freight

The new fabric exhibition systems are light and can be packed down into small bags, making it easy for staff to transport the stands in their own cars rather than adding a freight truck into the mix.

Tip #9 | Car Pool No doubt you have various people working on your stand. Encourage car pooling by limiting the number of parking passes you give out. Less cars on the road, less fuel – it’s all good.D2G car Pool

Lights, Exhibition, Action!

D2G - Lighting Exhibition StandWhether you are planning a new design for your exhibition stand or you just need to update your old stand,  lighting should be an important consideration. It is a flexible sales tool that can not only influence where people look but how long they stay on your stand.

There are some that say proper lighting can increase awareness of your exhibition stand by 30-50%.  Strong lighting works like a beacon to draw people in where as soft lighting can be seen as more ‘relaxing’, a place where you can sit and learn more about the product.  The important thing is to know what message you are trying to portray and what feel you want on your stand. It maybe that you have different areas that require different lighting so make sure you design the stand to suit your needs.

D2G LightsIt’s not only the intensity and brightness of the lights that can have an affect on atmosphere but colours are just as important to evoke a mood. A strong white or yellow light shouts “look at me” whilst a blue soft light can say “come and talk to us” have a coffee and a chat! In a crowded, competitive exhibition hall you’d be surprised how much impact you can create with good lighting.

You can also use your own lighting to neutralise the effect of natural light shining through a window.  The most common time this can be an issue is when you have a display that backs onto a window on a sunny day, causing light to pass through your graphics and compromise their appearance. You can use your own lighting to shine on to the display, and thereby neutralise the effect of the light through the window; provided your lights are stronger, the problem is immediately eliminated.

Top Tip

Don’t solely judge your lighting by looking at your stand from 10m away. It’s good to get in there, walk around your stand and experience it.

Your decisions around lighting should be made with your audience in mind. A young crowd will expect a more daring approach compared to an older, more traditional audience. Our Plinths with Lighting are really effective and with  a click of a button you can change the colour and mood of your display instantly. However,  be aware of sensory overload – you don’t want to drive people away after you have worked hard to draw them in!

Types of Lighting

We found some really useful tips from Kaitlin Colston, on her hello endless.com blog,  which we’d like to share with you.

Spotlights

D2G - spotlights

Spotlights are brilliant for providing a focus on key messages and drawing attention to products. Use them to create a ‘hero’ element within your stand whilst also creating light and shadow thereby giving visitors a more dynamic and dramatic visual experience.

Soft Lamps

D2G - softlighting

Use soft lamps and more ambient light sources when you want to create a warm inviting atmosphere, that encourages your visitors to relax and talk.

Up-lightsD2G - Uplights Exhibition

Use up-lights to create atmosphere and provide some perimeter lighting to create depth and interest. If you have a colour theme, then consider using the up-lights to emphasise and compliment your theme. Up-lights are an effective way to create that ‘WOW’ factor.

Gobo’s

A gobo is a beam of light with a metal stencil over it that creates a pattern. They can project any pattern or design or company logo. Project gobo’s onto walls, ceilings and floors to add visual interest and create a dynamic atmosphere.

D2G - Gobo Exhibition

Light shows

Grab attention with a light show where a number of lights constantly move or flash in a repeating sequence. This can be a dramatic way to herald an awards ceremony or speeches – a dramatic way to quieten a crowd and build excitement.

D2G - Lightshows

Electrics and Current Draw

Working out your electrical needs can be really hard. You’re expected to know what you want when you book your stand, but things change and you may need to make changes when you enter the exhibition hall. Suddenly everyone’s talking amps and volts and none of it seems to make any sense! At Displays 2 Go, we understand lighting and we understand electrics. Let us help you define a lighting scheme and then work out how much power you need on your stand. Our service-led approach means we can complete the paperwork for you and work with the exhibition organisers to ensure your stand is perfect.

We have a full range of LED lighting so we can reduce your amps consumption and keep the on-site electricians happy. We also stock a wide range of other lighting options including the Circular Tower Pop-Ups to make sure we create the effect you require.

Stand out from the crowd at your next exhibition.

We all want to be noticed and be seen for the things we are good at. That’s why we want to share our knowledge on how to make your company stand out from the crowd at your next exhibition. There are 2 main considerations when creating an exhibition stand.

  1. How to attract people to your stand?
  2. How to engage with people at your stand?

attractionD2G Exhibition Stand

noun: attraction; plural noun: attractions

 – the action or power of evoking interest in : a place which draws visitors by providing something of interest  

Your stand needs to be interesting, something that will draw people in and stop them in their tracks, so think about the design of your stand.  It’s your shop window so you have to make it look good, make it spectacular and it will then be attractive to your audience. Be bold and innovative but get your message across.  For a quick overview of some great stand designs, take a look at our Pinterest boards here. Displays 2 Go has years of experience in the Australian exhibition arena providing solutions for well known brands like Assa Abloy, EasiYo, Griffins, Anchor, Jetstar and many more.

D2G EasiYo Exhibition StandHave a point of difference whether it is with the use of light, sound, colour or simply your brand. Colours and light are a fantastic way to attract attention from across a crowded room and are often overlooked. Effective lighting can create a unique atmosphere that will really help you to stand out from among your competitors. Sound is another way you can engage a customer whether its the sound of something relating to your stand or a person on a microphone. Sound is one of the key senses in the human body and one we use everyday to attract attention.

The use of social media and QR codes is also something that should not be overlooked. Sending out messages to your followers leading up to the exhibition can help bring in customers on the day. You can also use it during the exhibition to upload pictures, announce competitions and raise company awareness. However, not everyone has the time to wander around an exhibition for hours talking to people and finding out more about a business or product, but if they pass your stand and think “Wow thats looks interesting but I’m out of time” a scannable QR code is a great way for people to learn more about your business later.

engage

verb: engage; 3rd person present: engages; past tense: engaged; past participle: engaged;

 – occupy or attract (someone’s interest or attention); involve someone in a conversation ; participate or become involved in. 

So now you have attracted people to your “shop window” you need to engage them, to capture their interest, to seize the moment and entice them into your “shop”.

D2G Exhibition Stand SamplingBe generous with your time, and be generous in sharing your expertise. Your audience is looking for proof that you are an expert. Have plenty of friendly staff on your stand so that you can spend time with people. It takes time to gain trust and loyalty.

Once engaged you now need to convince them that the product is right for them. People always like to see/taste before they buy so why not give a demonstration of how your product works or give people the opportunity to taste it. Have your stand set up in a way that allows this to happen effectively and without clutter. Displays 2 Go has the experience to advise you on the best demonstration tables and how your stand might look to accommodate this.

Be interactive and create a little fuss, everyone wants to know what all the fuss is about! A great video can sometimes cut through the clutter, so think about a screen which people can look at without feeling an obligation to buy your product. People also like to touch and engage in your product so think about how you can incorporate this onto your stand. Putting a screen onto your stand is so much easier than it used to be – you can even buy display equipment that allows you to bring your own screen, and thereby save on the excessive costs from the exhibition hire companies.

Other considerations  to think about on your stand are:

Drinks – The smell of a good coffee can be a great diversion and it provides a talking point and often a much needed thirst quencher – it’s thirsty work walking around an exhibition! Take a look at this link for some amazing latte art (http://www.hongkiat.com/blog/creative-latte-coffee-art/)

D2G cooldesignsofaSeating – because walking around an exhibition all day is tiring on the feet. There’s many a potential client who’d love to sit down and talk to you, if only to take the weight off their legs!

Staff – everyone needs their happy face on, and everyone on the stand needs to know your products/services. You only get one chance at this, don’t blow it with grumpy people who don’t know what they’re talking about! To learn more about staffing, read this article

Competitions and tasks – get visitors doing things on your stand, not just looking at your products. Their experience should be sensory in many different ways. Think about moving visuals, think about competitions and the use of iPad counters or touch screen tablets to record the data, think about getting people to leave their business card.  Give people a Call to Action, not a Reason to Leave.