Monthly Archives: September 2017

Exhibition​ ​stands​ ​from​ ​around​ ​the​ ​world

In our industry we know the importance of standing out from the crowd. But it’s all too easy to blend in when it comes to large exhibition halls like the ICC Sydney. So how do you stand out amongst hundreds of different exhibitors, and how do you cut through all the traffic?

We decided to take a look around the globe to see what types of exhibition stands really stand out, show you what can be done and let you take inspiration from these companies that turn heads with their stands.

Retro​ ​Exhibition​ ​Stand

Creating that WOW factor with different materials is one way to get attention. This corrugated iron container-style stand, with its bold colours and workshop lighting, creates interest and intrigue from the outset. It makes people want to stop and look inside.

Retro Exhibition stand

Photocredit: google and Pinterest

Odlo​ ​Sportswear​ ​and​ ​Apparel

This stand has impact for two reasons. The modern structure certainly makes an impression, with its height elevation combined with the huge images, and the use of lighting really promotes the products.

The stand is cleverly designed to look like a retail shop window, creating an authentic air that people are drawn to.

Stand our exhibition stands

Photo credit: google and Pinterest

The​ ​Honest​ ​Company

The Honest Company took a creative stance when it came to delivering their exhibition stand. Being a consumer goods company that emphasises household products for ethical consumers, it made perfect sense to create a store that was open and honest with no roof or doors. The colourful flowers along with the grass effect is a clever design that gives the stand presence and an affinity with potential consumers.

The Honest Company exhibition

Photo credit: google and Pinterest

Serafini​ ​Shop​ ​Fitters

Serefini’s stand combined many different wall formations, creating its own world inside the stand.

The combination of round swinging windows made of copper, brass and wood offered insights and outlooks into their shop fitting systems, creating intrigue and drawing more people in.

Sarafini Exhibition Stand

Photo credit: google and Pinterest

MG​ ​Design​ ​-​ ​Mansion​ ​of​ ​Mystery

This stand is very unique with its open and simple lines. The contemporary view of the house automatically gets consumers attention and they are left wandering into the exhibit to see what it is all about.

Mansion of Mystery

Photo credit: google and Pinterest

From​ ​The​ ​Source

Not all stands need to be expensive but it helps if they can be creative or have a point of difference.

‘From the Source’ designed a stand around their values and beliefs, and built a stand that was created in a framework of wood – direct from the source!

The natural wood of the stand then complimented the products, and hey presto – they had a stand that was different and unique.

Exhibition structure

Photo credit: google and Pinterest

 

Ben​ ​&​ ​Jerry’s​ ​-​ ​Outdoor​ ​Shell​ ​Tent

This one is a bit left field but we wanted to include it as it is something that we are seeing in the exhibition industry more and more. The use of inflatables within exhibition stands is becoming more commonplace and once you have seen how effective it is then you will understand why.

Whether it’s a complete solution like this outdoor tent, or an inflatable counter or sofa, the ease of setup really is something to consider

inflatable stands

Photo credit: google and Pinterest

Looking at all these stands we can see that one of the main differentiating factors is creativity and being able to think outside the box. Being different and producing a stand that is outside the traditional parameters can be worth its weight in gold in attracting consumers.

At Displays 2 Go we have an experienced team of designers and are well placed to produce not only a stand that will stand the test of time but will also draw in the crowds and deliver a good return on your investment.

Knowing the Differences in Touchscreen Technology  

We all expect to have information at our fingertips these days, whether it’s on our mobile phones, our tablets or computers. Touch screens are all around us and they are becoming extremely commonplace.

It’s amazing how quickly touchscreens have come from a technological fantasy to something so widespread that it’s now considered standard. We only have to look at how much the mobile phone has advanced over the past decade to see how fast technology is advancing.

But it’s not just mobile phones that use this technology, it is all around us at ATMs, mall kiosks, ticket vending machines, even ordering your food at McDonald’s. Touch panels are a convenient and easy way to interact.

So are all touch screens the same?

The answer to this question is NO. There are three different types of touch technology, however where and how you intend to use your screen will determine which technology works best for you.

IR Touch

Infrared touch is mainly used on large digital displays as it does not require sensors directly on the glass. It uses IR (infared) emitters and receivers to create an invisible grid of light beams across the screen, basically forming a grid (x and y points) to pick up where the user’s finger is touching.

Digital Kiosks - IR Touch

This technology can only be used on a flat screen. It is highly durable and ensures the best possible image quality. Perfect for large touchscreen help kiosks, exhibition stands and trade shows.

Capacitive Touch

This type of touchscreen technology is commonly used in smartphones. It consists of an electrically charged layer that is placed on a glass panel. As the human body is also an electrical conductor, touching the surface of the screen results in a loss of charge. The loss of charge is then measured by circuits and the change in capacitance is calculated, thus determining the location.

Digital Kiosks - projected capacitive

These screens are durable and can be activated wearing gloves so perfect for the food/medical industry. They can also be used as point of sale units and vending machines. Very little pressure is required on this screen so it is good for swiping too. The screens have great optics and have good resistance to surface contaminants such as dust, oil, grease, and water droplets.

Optical Sensor

The optical sensor is perfect for turning an LED wall into a touchscreen. The optical sensor converts light rays into electronic signals. It measures the physical quantity of light and then translates it into a form that is readable by an instrument. An optical sensor is generally part of a larger system that integrates a source of light, a measuring device and the optical sensor. This is often connected to an electrical trigger.

This type of touch is often considered to be more primitive and, because the touch capability is less detailed than other forms of touch technology, it generally has software designed to suit (e.g. bigger icons).

Your Decision

No matter which type of touch screen you choose make sure it’s fit for your purpose. Many of the screens today are durable and most have excellent optical clarity so it really comes down to what you are going to use it for and where you will be using it.

Speak to one of our team today and let us help you get the right display for your next event.