Monthly Archives: March 2017

An Introduction to Branded Flooring Solutions

Whether you are planning a stand for an exhibition, a retail pop-up space or an experiential marketing campaign, it’s imperative you consider all aspects of the build. People tend to focus on the stand itself, which is understandable, but the flooring is often something that gets overlooked by inexperienced operators.

Branded Flooring - Displays 2 Go

5 Reasons why stand flooring is so important?

  1. It completes the picture. If flooring is part of your stand design it can be branded in your colours with key marketing messages or logos included. This can deliver a massive boost of visual “punch” to your exhibition space and increase visitor engagement.
  2. It gives your stand a defined sense of scale, making it stand out from the rest.
  3. It enables you to conceal electrical and data cables, making it look professional and slick.
  4. It enables you to finish off your stand by putting a stylish ramp edge around your display area.
  5. It can be used to effectively guide people around your stand, providing pathways and signage prompts.

Types of flooring to choose from

As you can imagine, there are many different options to choose from. It just depends on your requirements.

Raised Exhibition Flooring

The most popular flooring we produce is raised exhibition flooring. This can be timber or printed and is typically coated with a hard-wearing white melamine finish, which keeps it looking great and provides a safe, waterproof surface.

Timber Exhibition Flooring

Printed Carpet & Vinyl Flooring

The other types available are printed carpet flooring and printed floor vinyl. Both are highly effective, but each is appropriate for different scenarios.  Let’s take carpet for instance – no longer do you have a limited choice; today you get to design your own carpet and get a roll printed! A perfect solution to create a luxurious, welcoming feel under-foot, and great for exhibition stands, office lounges or waiting areas. Vinyl on the other hand is mainly used in sporting areas, shopping malls, showrooms and supermarkets. Floor vinyl is generally used for shorter-term promotions to get people’s attention, or as sponsorship at a sporting venue.

Exhibition stand - printed carpet Adhesive Floor Vinyl

Printed Carpet Tiles

Possibly the most versatile solution is printed carpet tiles. These tiles can make the difference between an average looking space and one of the most talked about spaces in the exhibition! The tiles give you the opportunity to create a unique, portable flooring solution that can be positioned together to create one large image. These tiles can be used time and time again at different venues and for a variety of uses.

Printed carpet tile

How easy is it to install?

It does depend on what option you decided to go with, but generally branded flooring is easy to install and highly portable. It is also modular, so you can start small and then add more pieces to it if required.

If you are looking for a solution that ticks all the boxes then come and talk to us at Displays 2 Go and we can walk you through all your options and provide you with a portable stand that will stand the test of time. Call us on 1300 240 250 or email us at sales@displays2go.com.au

Pop-Up Shops

We have all seen them in Sydney, you have probably all be in one of them, and you may even have eaten at one of them – pop-up shops and kiosks are ‘popping’ up all over the place, and research indicates that consumers love them!

Pimms Pop-up T-pot

So what is classified as a pop-up shop?

Mobile Pop-Up Store

Mobile pop-up shops aim to reach consumers on a more personal level and leave them with a sensory experience; one they will share and talk about with friends and family. Often there will be free samples that you can either taste in-store or take away with you, or it will be more personal.

Examples: food trucks, mobile champagne bar, chic fashion boutique bus, mobile barber, mobile stores.

pop-up Book store

Pop-Up Dining Experience

These dining experiences are enticing and a fun way to try something new. Often consumers like the fact that they only have a limited window in which to experience a certain eatery. Because they are usually on a smaller scale it gives restaurateurs the chance to test menu items and interact with consumers face-to-face.

Examples: pop-up poker restaurants, fast food pop-ups, Asian fusion pop-ups, fundraising pop-ups

Interactive Pop-Up Shop

These interactive stores embrace modern marketing strategies and aim to leave a lasting impression on consumers. Whether it’s a scannable virtual shop window, a branded experiential pop-up store or a robotic coffee shop these interactive methods definitely pull in the crowds. They are set up up in high foot traffic areas like high streets, malls or major sporting events. 

Example: Pimms Pop-Up T-Pot at Wimbledon, John Lewis scannable shop window, Dyson experiential pop-up store

pop-up Kiosk  

Temporary Retail Pop-Up Shop

These temporary stores are ideal for marketing new collections, product launches, sampling or seasonal promotions such as Christmas. Ranging from physical stores, kiosk malls, or mobile bus boutiques they interact with consumers, either through their senses or using digital technology.  Often pop-up shops will have a branded social “share” area where consumers can take selfies and post it to Facebook and Instagram.

Examples: Kenzo Boutique bus, Walmart Xmas Toy store, Charity Store, Corner Pop-up shops

Pop-up boutique busBranded Pop-Up Retailer

Brands are embracing the pop-up store as a quick easy win and away to gain more exposure. They are taking every opportunity to deliver a fully branded experience no matter where you are, giving an instant shop window to increase awareness and enhance consumer engagement. More and more household brands are starting to use this type of ‘flash’ marketing. 

Examples: Nutella Creperies, Tesla’s temporary car store, festival yogurt shops

pop-up experience

Why are pop-ups so popular?

Because they are eye catching, they are new and they are usually quirky. Brands can be more creative with a temporary set up attracting consumers and delighting them with something new. People like different, and if they are interactive and engage consumers it’s a win-win for everyone.

Delivering a Pop-Up Experience

Displays 2 Go has it’s own production team working out of a production facility and warehouse in Sydney. Together, the team have many years’ of experience in producing display, exhibition and pop-up solutions.

Whether you are looking for a pop-up kiosk for your next mall activation, a vendor bike pop-up store  or a branded pop-up store with sampling stations , we have the ability to design, manage, build, deliver and install your pop-up experience.
To discuss your next pop-up experience, call Simon, Phil or Liz on 1300 240 250.