Monthly Archives: January 2017

Supplying the Right Logo File for Printing?

Most companies will have a logo  – a logo that customers can instantly recognise. A logo design can be made up of different elements; whether it’s the colour, the font or an image, this is what depicts your brand. It’s crucial that when you use the logo it looks good on whatever medium you are displaying it on.

When a logo file is designed it is usually created using software in the Adobe Design Suite, such as InDesign or Illustrator, meaning it can be saved in many different formats and resolutions. It is crucial that you get a good mix of file formats from your designer so you are able to use the right file for the right job.  It doesn’t matter if you can’t open all these formats – it only matters that graphic designers and printers can! 

Using a logo for your website

If you are using a logo for a website it needs to be a comparatively low resolution because it needs to load quickly, and only needs to be large enough to see on a screen. This type of file is typically a ’picture’ file like a TIF, JPG or PNG.

Take a look at the example below – this is our logo used on our website.

  Low Resolution file - Displays2Go

Now look what happens if we try and enlarge this logo – the resolution used on a website is very low and unsuitable for large format printing.

example-og-large-low-res

So what type of file should I supply for print?

To use your logo for print, whether it’s media print or large format print, the file needs to be “high resolution”.  In simple terms, resolution refers to the quality of the image.  The more dots of resolution you can cram into the width and height of the image the better quality the image will be, hence the higher the resolution will be.

For most printing you will need a high resolution file, and the larger you want it to print the higher the resolution needs to be.  Artwork files can come in a variety of formats, including PDF, Adobe Illustrator (identifiable with the file name extension ‘.ai’), or ‘.eps’ format. If you don’t have design software on you computer, you will not be able to open or view these files, but your printer can. You can also provide a TIF, JPG or PNG in high resolution, but these files would generally need to be at least 1 MB in size in order to present well when printed.

Here is an Illustrator file the same size as the website file in the first example.

Illustrator file - Displays 2 Go

Below is the Illustrator file enlarged. An illustrator file stays sharp as it is enlarged.

High Resolution File - Displays 2Go

As you can see, the high resolution image is crystal clear, and this is what you want any print work to look like.

Remember that when you are sending out your logo, think about where it is being displayed and then select the correct format and resolution. If you do this you will ensure your logo and brand will print well.

If you have any further questions about sending us files just give us a call and we can talk you though the process.

SCentre pushes clients to a new style of banner

If you have ever run a marketing or sampling campaign in any of the SCentre’s (formerly Westfield) then you will be aware that there are certain rules that you must adhere to. This is standard, and something as marketeers we accept and understand.

Why have rules?

The rules are set to protect the stores in the centre and to ensure that the display setup is to a certain agreed standard and will not harm any of the general public – the mall must take responsibility for health and safety within its buildings.

This may all seem like common sense, but as technology advances in the display industry so do the products.
The NEW Blade Stand.http://www.displays2go.com.au/item/240/banner-stands/Blade-Stand?utm_source=blog&utm_campaign=bladestand&utm_medium=blog&utm_term=banners&utm_content=blade

SCentre has decided to create a new standard around display collateral, pushing clients from old, out-dated pull-up banners towards the new style of banner that is called the Blade Stand. Using these new banner stands throughout their malls creates a more premium feel and a more consistent image. These banner stands are more stable than a traditional pull-up banner thanks to their low centre of gravity, so are loved by shopping centres as they improve the safety of patrons.

The new Blade Stands feature a graphics printed on fabric, and can be printed on both sides to drive even greater impact by reaching the audience from multiple directions. Each stand can still be set up in minutes and the fabric graphic changed quickly – the fabric skins can even be put through a washing machine to ensure they consistently look like new.

With three different widths (600mm, 900mm, or 1200mm) available, you can be assured there is a size to match your needs. The slender 600mm wide stand is ideal where space is tight, whereas the 1200mm wide unit stops audiences in their tracks!

Why not take a look at our range and we can get you ready for your next mall campaign.

Cooking carts in food markets

There is pretty much nothing Australia cannot grow or produce. Less than 10% of our retail food is imported, and two thirds of our land is given over to farming. So it’s no wonder that visiting the spectacular city food markets on the weekend has become a social event for many families and foodies.

Markets

It’s not just about the fresh produce and variety of foods – it’s also about the atmosphere, the smells, and of course the free samples.

Many stall holders will have a tasting plate on the front of their stall enticing you to try their food and produce. But for some stall-holders their product is best experienced hot or used as an ingredient within a dish. This becomes more of a challenge to offer produce to consumers if you have no cooking facilities.

At Displays 2 Go we have just designed a cooking cart for Dandenong markets in Melbourne. They wanted to introduce a fully portable kitchen that can be used on market day by different vendors.  The design we came up with is compact unit that can be wheeled out into the retail space and quickly assembled with minimal disruption. The cart has been fitted out with a gas cook top, a sink and a hygiene-grade prep space and chopping board. There is also fresh water and a grey water outlet which is completely contained within the unit. It even has an angled mirror making it easy for the audience to see what is being cooked, and it comes with a mic and speaker system for maximum impact.

Coking Cart

The cart offers vendors the ability to cook and demonstrate how to use their products. It not only helps consumers learn more about the products themselves, but it also enables vendors to engage with their customers. The ability to be able to watch someone cook and then try it fresh out of the pan is a great way to sample products. It also creates a rather surprising ‘obligation’ by some customers to make a post-sample purchase.

Sampling is still considered one of the best ways to promote sales. The introduction of the food cart into the Dandenong markets should see a positive take up and the vendors can enjoy their lift as much as the market itself.

To find out more about this cooking cart give us a call on 1300 240 250