Monthly Archives: June 2016

The power of visual impact

It’s clear that visual impact is still one of the most powerful ways to attract attention. Regardless of whether it’s a moving image on a device or whether it’s a graphic on a stand, we are all attracted to things that look good.

Looking good - Displays 2 go

And it’s no different when we come to market our company, ourselves or our products.  We all want our efforts to attract customers to consider our product and make a purchase. So, what is the best way to do this in today’s age where technology rules?  Is there still a place for display solutions such as banner stands and display walls?

The answer? Of course there is, otherwise we would need a lot fewer staff around here!  As with all things there are many ways to reach your target audience and, yes, social media is one of them, but there are still heaps of brands out there that need to provide an experience rather than just a static display.  Making an experience memorable can be greatly enhanced with the right display solutions.

Displays 2 Go - Mall display

Imagine this… you walk into your local grocery store and see a girl standing next to the chocolate aisle with what looks like a picnic table in front of her, and some samples. You are not even sure if she should be there and maybe the only reason you take notice is because she looks so out of place. You walk past, avoiding eye contact as you are not sure whether you will ‘qualify’ for a sample or not.

Now imagine this… you walk into the grocery store and see a girl resplendent in a branded uniform with a big display wall behind her and a branded demonstration table to her side containing chocolate samples. There is a crowd around her and she is talking to the customers about the new product. You walk past and wait to sample the chocolate as you want to know what all the fuss is about. You’re compelled to stop for fear of missing out!

Cadbury Demonstration Table - Displays 2 Go Cadbury Demo Table - Displays 2 go

There you have it… the impact of a branded display has not only attracted your attention but it has confirmed that this is a free sampling exercise by a branded company and you actually took time out to try it. The display has worked it’s magic by efficiently and effectively drawing you in and then supplying you with an experience that your eyes and taste buds appreciated and will remember!   

The above scenario illustrates how and why having the right equipment and graphics not only helps to promote your product/company but gives you the facility to get certain messages across in a way that enhances your professional image.

So next time you need to make an impact, think about what people routinely see as they go about their business and how to grab their attention in ways that are anything but routine. Check out our huge array of display solutions at www.displays2go.com.au

 

Pull Up Banners – 3 of the best.

There are many names for these types of displays. Some people call them banners, banner stands, pop up banners and even pull up banner stands.  They are all basically the same thing and they all do an important job – grab attention, and quickly get your message across in an impactful way.

Bannerstands - Displays 2 Go

We have eight different types of banner stand on offer at Displays 2 Go, all varying in size and shape, but today we want to talk to you about our three most popular styles.

The Blade Stand

This stand is the very latest in banner stand technology. With a sleek and modern finish the Blade Stand is simple to assemble and easy to re-brand. The graphic is printed in a single piece and slides over the frame of the stand like a pillow case, zipping up at the base. This creates a clean, smooth finish with no visible frame, giving you maximum space to get your message across.  Take multiple graphics to your next event and swap them out to freshen your booth.

Not only is it easy to assemble but it is also highly portable and lightweight meaning that you can basically take it anywhere. Being fabric, the graphic is washable so it always looks like new.  The low sheen finish inhibits reflection and it’s double sided.

This style has become particularly popular with clients who need to regularly update their graphics, as replacing the graphic is as simple as posting out a new ‘skin’ to slide onto the existing frame.

Blade Stand - Displays 2 Go

The Premier Banner Stand

The Premier banner stand is still our most popular stand, due to its bullet-proof reliability and ease-of-use. It is ideally suited to conferences, trade-shows, road shows and retail outlets. What lifts this stand above the crowd of ‘look-a-like’ banners is the high-tensile steel retraction spring that runs the full width of the banner. This spring – the ‘heart’ of a pull-up banner – is what gives the banner its strength and longevity, and you peace of mind that the the hardware will not fail you when you need it most.  It’s what allows us to offer a lifetime guarantee on the hardware in the stand.

Displays 2 Go - Premier Banner StandThe Quickscreen Pull Up Stand

The Quickscreen is a highly portable screen weighing in at roughly 5kg (including printed banner). It has a full aluminium body and is super robust.  It is designed specifically for use in high traffic and/or outdoor conditions, with the addition of oversized fold-out feet to increase the footprint of the stand. This hardware has a spring-loaded pop up banner cassette which takes just seconds to erect, and it comes with the same Lifetime Hardware Guarantee as the Premier.

Displays 2 Go - Quickscreen Pop Up Banner

So there you have it, three highly effective portable displays solutions that take minutes to erect and are guaranteed to make an impact. Take a look at our website for more details or give us a call on 1 300 240 250.