Monthly Archives: January 2015

PRODUCT SAMPLING TRAYS

Supermarket sampling is a fantastic way to gain product trial and sales, because it happens right at the point of purchase.  Research suggests the conversion rate of the free sampling efforts yielded a conversion rate between 25 and 30 percent, meaning that at least a quarter of those who tried a free sample ended up buying the product.

So why do we do it?

First, offering a quality product as a free sample not only gets your product out in the marketplace it also makes the rest of your inventory look good.  So make sure that you are sampling one of your best tasting products.

Second, if you’re entering the marketplace with a very unique product – one that may be difficult to describe – giving free samples will help your potential audience get a taste for the product and spread word of mouth.

Things have changed!

In the old days product sampling consisted of a table and a pull up banner, and that was about it.  Now things have become much more sophisticated, as both brands and supermarkets have realised that in-store sampling creates an entertaining customer engagement, educates the customer and provides them with added value in store.  In-store sampling stands now feature header cards to optimise visibility, cooking and serving facilities, interactive displays, and various promotions to add interest.

But they are still a passive medium in that they rely on customers to stop and approach the table.

Displays 2 Go - Sampling traysThe tables have turned though (excuse the pun!). Supermarkets now allow suppliers to sample products in mobile formats.  This means that demo staff can roam around the store, actively targeting the right kind of customers – both gender and age specific.  The same applies to malls – no longer do demo staff have to stand within a mall booth, they can now move around the mall searching out the perfect target consumer.

Displays 2 Go has been producing vendor or sampling trays for around 5 years now.  They come in many shapes and sizes, and indeed many of them are bespoke due to the requirements of the product and the sampling situation.

There are a few key elements though:

  1. The tray will often be quite heavy when fully laden, so its important that the tray is well balanced and the strapping is sturdy and comfortable to wear.  Normally the trays feature web straps that go over each shoulder, as well as sometimes an additional waist strap to support the tray.
  2. The tray needs to stand out despite being a much smaller surface area than a sampling stand/kiosk.  Some of our trays feature a skirt to give them a larger front surface on which to advertise.  Others feature 3D graphics that really stand out beyond the borders of the tray itself.
  3. Displays 2 Go - Vendor TraysIf the tray will be carrying a number of sampling essentials such as product, or cups/plates/napkins etc etc it will start to get pretty cramped, so we often include a die cut tray which holds various elements in the right place and creates a more appealing, organised look when standing in front of a customer.  It also makes life easier for the demo person, who has each element stowed in the right place, so there’s less chance of spillages etc.
  4. Depending on overall weight, sampling requirements, budget and intended lifespan, sampling trays are produced out of durable plastic & acrylic, or cheaper Corflute.

For companies with more complex brand portfolios, we have created generic plastic trays which can be customised for each brand.  Simple face strips allow for brands to be interchanged at a moment’s notice, plus various insert tray options allow for each brand’s exclusive sampling requirements.

Displays 2 Go - Click standIf your product is too heavy but you still want to get mobile in-store then the Click-Stand could be a solution.  The Click-Stand is a mobile sampling unit that is on wheels and can have a sampling tray attached to the stand enabling the demo staff to still move around the store and target the right people.

If you’re looking at a sampling campaign for your brand, then talk to us about your options, and make sure you’re targeting the right people and getting the optimum conversion to sale you can.  We can not only advise you on the best sampling method, but also assist in ensuring you have the right sampling staff.

What are pop up & pull up banners?

Pop up banners, sometimes referred to as pull up banners or banner stands, are simple cost effective display solutions.

A long graphic sheet rolls up and down into a base unit. The unit can be easily transported and then the graphic rolled out from the base, when required, and held aloft.

Displays 2 Go - Pull-up BannersPull up banners are perfect for creating impact at any event because they’re inexpensive to buy and once up, provide high branding in a small amount of space. They work incredibly well, too, when more than one are placed together with complementary messaging. Because of the size, they can be used to fit any sized room and their portability means they can be placed anywhere.

These banner stands can be used outside or inside and are best placed in areas of high traffic flow to draw attention to your business, brand or service.

There are a number of types of pull up banners, with base units and graphic sheets made from differing materials. Prices vary dramatically but it’s often a case of “you get what you pay for”. At Displays 2 Go, we stock a wide range of these pull up banners, which you can see here. Our pop banners differ from many in that the build quality is far superior. They are commercial grade and designed to last. This explains why we sell our pull up banners with a lifetime warranty.

Anytime you wish to replace or update the graphics on a pull up banner bought from Displays 2 Go, then we’re there to print your artwork quickly and easily, because we have your original sale on our database – we know the size you require and can provide the level of service you should expect from one of Australia’s well known display companies.

So let’s explore the different kinds of pull up banners available from Displays 2 Go.

The PremierDisplays 2 Go - Premier Banner Stand

Our most popular banner stand is the Premier, because it’s commercial grade and comes with various options. Let’s see what makes it our biggest seller:

  • Lifetime warranty
  • Durable padded bag
  • 4 width options – 500mm, 850mm, 1000mm and 1200mm
  • Any height option
  • Eco Skin option for actual banner, eliminating any curl and reflection
  • Easily replaceable banner
  • Lighting kit available

Displays 2 Go - Quickscreen Pop Up BannerThe Quickscreen Pop Up

This is a self retracting banner featuring extra wide fold away feet for maximum stability. Perfect for those high traffic areas. You can even choose a double sided stand offering two different messages.

  • Easy to assemble
  • Light and portable
  • Easy to store
  • Replacements graphics

 

Displays 2 Go - Express Roll Up BannerThe Express

When simplicity is key, then the Express is your solution. There’s very little hardware so the focus is all on your messaging, plus these can easily be placed side-by-side to create a cost effective display wall.

The Express is the lightest unit in the market, making it easy and cheap to freight around. Let’s take a closer look:

  • Lightest unit on the market
  • Comes with padded carry bag

Options Available:

  • Multiple heights and widths
  • Eco-friendly skin to reduce curl and reflection
  • Velcro receptive options for easier change outs
  • Hire options
  • Lighting kits

Displays 2 Go - Icon Display BannerThe Icon

All we can say about this one is WOW! If you want to stand out from the crowd then The Icon pop up banner stand is the best option available in the market. It’s a fabric banner stand available in 3 shapes and 2 heights. The fabric stretches over a light aluminium frame which comes with a 5 year warranty.

Unlike any of our other banner stands, The Icon can be printed both sides and therefore doesn’t need to be placed against a wall. It’s a super lightweight product supplied with a durable bag. The fabric skin can be machine washed to look perfect every time it’s used.

 

Options Available:

  • 3 shapes
  • 2 heights
  • Shelving options
  • Catalogue display options
  • Lighting kits

Considerations

There are many, many banner stands on the market and many ‘deals’ to be had. We see many offers online and in our email inboxes. But we also hear about them from customers that thought they were getting a bargain. There are two potential issues with buying cheap:

  1. The hardware fails through poor manufacture/engineering
  2. The graphic skins reflect light badly or curls so the image on them fails to create any impact, or worse still it sends a negative message about your brand.

When you buy cheap from a ‘deal’ site, remember that it’s often hard to follow up and complain when the product breaks or disappoints. Often they’re simply interested in the sale, not the service. And this is where Displays 2 Go is different.

display-banners-toyota

Most of our banner stands come with a lifetime warranty and have stood the test of time with thousands of happy customers. Our banner stands are offered with many, many options so that you get the perfect solution for your needs. With so many choices available on our shelves, we’re able to guide our customers to purchase the right solution, not simply the cheapest.